Between 2 Brands Podcast

You know it’s time for Ep. 94 of the Between 2 Brands #podcast with Bill Petrie! In this week’s Opening Shot, Bill shares some industry quick hits as we are in the middle of the annual “silly season.” After that, he is joined by the one and only Jason Lucash from Rupt! During their conversation they talk about transitioning from the daily grind to retirement, what he learned about himself during t...

It’s Friday and time for Ep. 93 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, it’s time for another “Billatorial” as he shares some very candid thoughts on the (over)use of AI marketing materials and why they’re ineffective. After that, he welcomes the Founder of Colemax, Rich Flashenberg. In a wide-ranging discussion, they talk about how the industry has chang...

It’s absolutely time for Ep. 92 of the Between 2 Brands #podcast with your host, Bill Petrie! Today in the “Opening Shot,” Bill shares his thoughts on why Promocations events are successful as he jets off to Punta Cana for the second land-based Promocation. After that, he’s joined by a partner at Certified Marketing Consultants, the one and only Jamie Watson. During a wide-ranging conversation the...

You bet it’s time for Ep. 91 of the Between 2 Brands #podcast with Bill Petrie! In today’s “Opening Shot,” Bill talks about the PPAI Global Impact Report and what it tells us about our industry. After that, he’s joined by an old friend of the podcasting world, the original good-time player-man himself, Kirby Hasseman. For this episode, they really just had a conversation about life, content, consi...

You know it’s time for Ep. 90 of the Between 2 Brands #podcast with Bill Petrie! In this week’s Opening Shot, Bill talks about how annoying tactics have taken the humanity out of the sales process and steps we can all take to change that. After that, he is joined by the lovely and talented Tom Clouser from Prime Line. During their conversation they talk things he’s learned from working as both a s...

It’s Friday and time for Ep. 89 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill shares some thoughts on the very interesting findings from the ASI State of the Industry report. After that, he welcomes the President and CEO of Image Source, Tom Goos. In a wide-ranging discussion, they talk about growing a business, the importance of intentionally creating a c...

You bet it’s time for Ep. 88 of the Between 2 Brands podcast with your host and pal, Bill Petrie. This week in the “Opening Shot,” Bill offers up his thoughts on the lawsuit filed by 29 states alleging that Facebook and Instagram intentionally designed addictive features that negatively impact kids and teens mental health. After that bit of fun is over, he welcomes the Vice President of Fields Man...

Damn straight it’s time for Ep. 87 of the Between 2 Brands #podcast with Bill Petrie! In today’s version of the “Opening Shot,” Bill talks about OpenAI rolling out ChatGPT for teens and why it’s important to place those guardrails on AI. After that, he’s joined by the one and only Rusty Pepper from Taylor Corporation. As you might guess, they spend a lot of time talking about Print on Demand (POD)...

Coming in hot as we head into Labor Day weekend, you know it's time for Ep. 86 of the Between 2 Brands #podcast with Bill Petrie! In this week's Opening Shot, Bill talks about what led to his appointment to the PPAI Board as well as the people he's honored to represent. Afterward, he is joined by the President and CEO of ASI, Ashish Mittal, to talk about his transition to the promotional products...

It’s Friday and time for Ep. 85 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill reflects on a very tough week as he shares some thoughts on the passing of both Rob Watson and Dolly Parton – and the one thing that truly binds them together. After that, he welcomes retired industry legend, Mark Shinn. In a wide-ranging discussion, they talk about his past life...

We are firmly in the dog days of summer, but it’s Friday and that means it’s time for an oven-fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie. To get Ep. 84 rolling, Bill talks about the potential renaming of PPAI and shares his candid thoughts about what it might mean for the industry. Afterwards, Bill is joined by the Vice President of Sales of StickerYou, Rich Corvala...

Heck yes, it’s time for Ep. 83 of the Between 2 Brands #podcast with your host, Bill Petrie! In today’s “opening shot,” Bill talks about the ASI Counselor Awards in Chicago and the importance of recognizing the individuals and companies that were honored. After that, he’s joined by the fabulous Maria Corpuz, founder and owner of Bel Merch. During a fascinating conversation they discussed how her b...

You know it’s time for Ep. 82 of the Between 2 Brands #podcast with Bill Petrie! In this week’s Opening Shot, Bill brings back an edition of “industry quick hits,” including two folks partnering to do some wonderful things for earthquake victims in Venezuela. Then he is joined by the owner of CoasterStone | Buttons Galore, Mr. David Glenn. During their conversation they talk about trends in brande...

It’s Friday and time for Ep. 81 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill shares a “Billatorial” about the proliferation of AI trends and the problems of marketers relying too heavily on all things AI. Then he welcomes the Chief Marketing Officer of PPAI, Melissa Ralston to the podcast to talk about her industry journey, marketing trends, communicating...

If it’s Friday (and it is), then it’s time for an oven-fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie. To kick Ep. 80 off, Bill talks about the democratization of branded merchandise, where it’s really manifesting itself, and why access alone isn’t enough to stand out. After that, he is joined by the Vice President of Business Development at Genumark, Johanna Gottlieb....

Oh, you know it’s time to drop Ep. 79 of the Between 2 Brands #podcast with your host, Bill Petrie. In today’s opening shot, Bill takes said shot at FIFA and their ridiculous branding rules surrounding World Cup stadiums. On the plus side, some brands have really been creative while adhering to those rules showing that there’s always a creative solution to any problem. Afterwards, Bill is joined b...

Oh, it’s time for Ep. 78 of the Between 2 Brands #podcast with your host, Bill Petrie. In this week’s opening shot, Bill talks about the much-needed brand refresh from PPAI and gives his thoughts on every aspect from the typography and color to the thought behind it and the tagline. He is then joined by the Vice President of Sales at Sock101, Rachel Hoskins. During a captivating conversation, they...

If it’s Friday, that means a brand-new episode of the Between 2 Brands #podcast with your host, Bill Petrie. This week’s episode is different than any other episode because there is neither sponsor nor guest – it’s just Bill sharing why he’s grateful to be an American on the eve of the 250th anniversary of the United States. If you’re looking for a hard political stance, keep looking as you won’t...

It’s Friday and time for Ep. 76 of the Between 2 Brands #podcast with the guy who’s still your host, Bill Petrie. Starting off in the Opening Shot, Bill shares his experience at Rupt Summer Camp and what other events can learn from it. Afterwards, he welcomes back a friend of the show, Alex Paschal from Warwick where they take a deep dive into 100 years of his family company, the responsibility of...

Of course it’s time to drop Ep. 75 of the Between 2 Brands #podcast with your host, Bill Petrie. To kick things off, Bill has an axe to grind with some industry suppliers making the decision to no longer accept debit cards. It’s not quite a rant, but he definitely has some VERY strong opinions on the topic. After that, he is joined by the SVP of Sales at PCNA, the always dapper Mark Gammon. During...

Oh, you know it’s time to drop Ep. 74 of the Between 2 Brands #podcast with your host, Bill Petrie. In today’s opening shot, Bill asks why no one seems to be buying World Cup merch and gives some possible answers. Afterwards, Bill is joined by the Executive Director of SAAGNY, John Cudahy. They discuss a wide range of topics including the challenges of managing a board, the move of Promotions East...

Better buckle up because it’s time for Ep. 73 of the Between 2 Brands #podcast with your host, Bill Petrie. In this week’s opening shot, Bill talks about “pre-vacation brain” and the very interesting bond between celebrations of life and branded merch. He is then joined by the Chief AI Officer at commonsku, Bobby Lehew. They discuss his journey from distributor to service provider, take a deep div...

It’s Friday, which means it’s time for a brand-new episode of the Between 2 Brands #podcast with your host, Bill Petrie. To kick off Ep. 72, Bill shares some industry quick hits of the happenings in the world of branded merchandise After that, he is joined by the Vice President of Sales for HALO Branded Solutions, Rachel Levin. During a wide-ranging chat, they discuss what she’s learned at each st...

You KNOW it’s time to drop Ep. 71 of the Between 2 Brands #podcast like it’s hot! This week in the Opening Shot, your host, Bill Petrie, talks about the curious move of a shoe manufacturer pivoting 180 degrees to become an AI infrastructure company – a truly bizarre story. After that, he is joined by Fossa Apparel’s Chief Revenue Officer, the one and only Kenny Ved. During a thoughtful conversatio...

It’s the Ides of May which means it’s time to drop Ep. 70 of the Between 2 Brands #podcast with your host, Bill Petrie. In today’s opening shot, Bill talks about the branding of American institutions with the personal brand of the sitting president PURELY from a marketing (not political) perspective. After that, Bill welcomes Emily Codner from iPROMOTEu to the show where they discuss her industry...