Behind The Brand

In this episode of Behind the Brand, the hosts discuss the critical moments when small business owners should consider hiring additional team members. They explore the journey of small business growth, the signs indicating it's time to expand, and the importance of hiring for culture fit. The conversation also touches on managing growth, the dynamics of team relationships, and the balance between...

In this episode, Andrew Guthmiller, founder of Car Concierge, shares his journey of creating a unique car buying service that prioritizes customer experience. He discusses the challenges he faced in the early days, the impact of COVID-19 on the industry, and the importance of branding and marketing in growing his business. Andrew emphasizes the need for continuous evolution and preparation for fut...

In this episode, the Moxie crew discusses the critical role of social media in modern business marketing. They explore why businesses should engage on social media, the importance of having a well-defined strategy, and the comprehensive process of social media management. The conversation highlights the need for businesses to understand their audience, create engaging content, and actively manage...

In this episode, Jason Miller, founder of Trust Real Estate Company, shares his journey of launching a new brokerage after 20 years in the real estate industry. He discusses the evolution of the real estate market, the importance of branding and community involvement, and offers valuable business tips for aspiring entrepreneurs. Jason emphasizes the significance of trust in building relationships...

In this episode of Behind the Brand, the hosts discuss the critical decision small business owners face when it comes to marketing: whether to hire in-house, work with an agency, or manage marketing efforts themselves. They explore the pros and cons of each approach, emphasizing the importance of teamwork, the value of professional expertise, and the challenges of DIY marketing. The conversation h...

In this episode of Behind the Brand, Taylor and Kelly sit down with Jon, co-founder of Sip N' Pass , to discuss the journey of turning a long-held dream into a reality. They explore the challenges faced in branding and product development, and the importance of taking the first step in entrepreneurship. Jon shares insights from his 20-year journey to launch a unique moonshine product, emphasizing...

In this episode of Behind the Brand, the hosts discuss the financial realities of starting a business, emphasizing the importance of smart investments in branding and marketing. They explore the significance of website development and online presence, as well as the balance between organic and paid marketing strategies. The conversation also touches on the decision to outsource tasks versus handli...

In this conversation, Liz Fiedler Mergen shares her inspiring journey from a hobby flower stand to a thriving business, Sunny Mary Meadow. The discussion highlights the importance of bold moves in entrepreneurship, the transformative power of rebranding, and the clarity it brings to business owners. Liz reflects on her personal experiences, including the challenges she faced after losing her husba...

In this inaugural episode of the Moxie Creative podcast, the hosts introduce themselves and their agency, Moxie Creative, a full-service marketing agency based in St. Cloud, Minnesota. They discuss the purpose of the podcast, which is to share insights on branding, marketing, and the unique challenges faced by small businesses in rural communities. The conversation highlights the importance of cre...

Welcome to Behind the Brand, a podcast for small business owners, solopreneurs, and aspiring entrepreneurs who are ready to start strong, stand out, and stay bold. Hosted by the powerhouse marketers behind Moxie Creative, this podcast offers a behind-the-scenes look at what it takes to build and grow a memorable brand. With over 30 years of experience helping businesses grow, we share bold moves,...