Behavioural Science Explained
Behavioural Science Explained
Behavioural Science Concepts are discussed and easily explained. Case studies focused on marketing, business, health, policy, regulation, historical contexts and current research
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Behavioural Science Explained
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10. Jan 2026
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Heuristics 05.11.2024 13:50
The discussion provide a comprehensive overview of meta-heuristics, which are problem-solving techniques used to find good solutions for difficult optimisation problems. The discussion covers a wide range of meta-heuristic approaches, including genetic algorithms, simulated annealing, tabu search, variable neighbourhood search, and ant colony optimisation. We discuss the theory behind these method...
Cognitive Dissonance 03.11.2024 18:55
We discuss Cognitive Dissonance through Eddie Harmon-Jones recently published paper - Cognitive Dissonance - Reexamining a Pivotal Theory in Psychology , We discuss the enduring influence of Leon Festinger's theory of cognitive dissonance, which posits that individuals strive to maintain consistency between their beliefs and actions. The text explores various paradigms for testing the hypothes...
Transparency and Nudging 01.11.2024 13:42
This discussion examines the relationship between transparency and nudging in public policy. The author explores the ethical, political, and effectiveness concerns surrounding nudges, particularly regarding their potential for manipulation . The discussion reviews the existing empirical literature on how transparency affects people's choices and evaluations of nudges. While the evidence s...
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