Be The Wolf

In this episode, Genea Barnes and Anthony Markey unravel the painful myth that's keeping purpose-driven entrepreneurs trapped: the belief that resistance equals laziness. Anthony, podcast host of "I Know A Guy," reveals how he went from hating parts of his business to discovering his zone of genius in meaningful connections. This conversation offers a permission slip to stop pushing against your n...

What if the version of you running your business isn’t actually you? In this powerful episode, Genea breaks down the hidden epidemic of inauthentic entrepreneurship, where even high performers live in personas and build empires that drain them.  You’ll learn what it really means to "Be the Wolf," why radical authenticity is the foundation of sustainable success, and how shifting your inner foundat...

"I'm great, but I'm tired" might be the most dangerous phrase in entrepreneurship. In this powerful conversation, Genea Barnes and Functional Physician and Burnout Expert Dr. Zarya Rubin expose why high-achievers often don't recognize burnout until they're already in crisis … and what it really costs them. Dr. Zarya reveals her journey from Harvard-educated physician to burnout casualty, sharing t...

In this episode, Genea reveals the invisible force that's plateauing your business … subconscious avoidance.  She dives into why smart, capable entrepreneurs find themselves unable to break through to their next level, despite doing "all the right things." Something deeper is at play when you consistently push certain tasks to tomorrow, feel too busy for the things that would actually move the nee...

Most entrepreneurs hide their financial struggles behind a facade of success. In this episode, Genea and intuitive success mentor Lori Konkler pull back the curtain on the money patterns that sabotage business growth. Lori shares her journey from quick six-figure success to crushing business debt, revealing how focusing on external strategies kept her locked in cycles of financial stress. This vul...

Every business guru tells you to "delegate what you don't like doing"—but what if that advice is actually sabotaging your success? In this eye-opening episode, Genea Barnes challenges conventional wisdom and reveals why delegation without addressing your underlying resistance can tank your business. Through personal stories and powerful insights, she uncovers the subconscious patterns that drive p...

Building a dream team feels like the entrepreneurial holy grail—yet so many business owners struggle with knowing when to hire, who to hire, and how to lead effectively once they do. In this illuminating conversation with Chase Tucker, former Peloton instructor turned CEO, Genea explores the truth about what it takes to attract and maintain a team of A-players. Chase shares his journey from solo e...

What if everything you've been taught about entrepreneurial success is missing the most critical piece? In this episode, Genea explores the powerful truth about why mindset matters more than strategy for sustainable business growth. The entrepreneurial world is full of gurus selling foolproof systems and strategies. Yet so many purpose-driven entrepreneurs find themselves working harder than ever...

You push. You grind. You sacrifice. Because that’s what it takes to succeed, right? But what happens when you get to the top … and still feel empty and miserable? That’s exactly what happened to Christian Ray Flores. Imagine this: international recording artist, millions of fans, number-one hits … but deeply unhappy. And here’s the thing, this doesn’t just happen to celebrities. It happens to entr...

You’re putting in the work. You’re following the steps. You’re doing EVERYTHING the gurus say will make you successful.  So Why isn’t your business growing the way you want?  Sure, some months are great. Others? Not so much.  Some days, business feels easy. Other days, it’s hard and you question EVERYTHING.  Here’s what no one tells you: If you’re business isn’t growing, it’s not because you aren’...

What if the one thing keeping you from success isn’t lack of skill, strategy, or resources … but your fear of letting go? In this episode of Be the Wolf, we dive deep into the moment every entrepreneur faces …  when to take the leap and trust yourself enough to make your passion a full-time business.  Ralph Velasco spent plenty of time in jobs and owning businesses that didn’t light him up. Becaus...

You’re trying to be smart. To be ready.  Covering your bases “just in case.”  But what if all that prepping is holding your business back? Buying too much inventory. Saving money instead of using it to grow. Running many strategies at once, hoping one will work.  These might feel like smart moves—but they’re really fear-based safety nets that keep you running in place. In this episode of Be the Wo...

What if the reason your business isn’t growing isn't your strategy or hard work What if it’s your voice? In this episode of Be the Wolf, I sit down with Soha Al-Jurf, an expert in voice psychology and coaching. We explore the deep connection between voice and your ability to create a business and life you love.   Soha shares her transformational journey from being an opera singer with an unsolvabl...

My entrepreneur clients often ask me “how” to get their business to the next level. They feel like they're "doing all the right things." But nothing is working.   The problem's not "what" they're doing. The problem is they don't (YET) have the understanding that makes it work.    And when they try to “learn” what they need to know, they still get terrible results.   What they don’t know is: what t...

Sure it’s nice to have a clean and organized space, but can that help you do better in business?    In this episode of ‘Be the Wolf,’ Julie Coraccio a professional declutterer shares the benefits that decluttering can have in your life and business. This is more than just professional organizing, and it’s more impactful than you could imagine.    You’ll learn how clutter relates to business opport...

Do you have trouble with sales and/or employee performance? How about meeting your quarterly and yearly business goals? For most entrepreneurs, the problem is less about what they’re doing, and more about how they are showing up.  In this episode of ‘Be the Wolf,’ you’ll discover exactly why authenticity is a major component of taking your business to the next level. And there’s science to back it...

CEO and owner of Luna Float Spa, Courtney (Ketu) Thomas, was in jail during his third incarceration when a spark of inspiration set him on a new path toward success. That spark led Courtney to the next spark while watching Deepak Chopra on the Oprah Show.  Since then, his business success has been fueled by the cleansing of the body and mind. He has been able to align with the natural laws of the...

Ray Dalio says, “The quality of your life ultimately depends on the quality of your decisions.”  This also means that your business is a direct result of your decisions. So are you happy with how it’s going?  Or do you find that you have lots to complain and worry about? Things like your profits staying the same even though your revenue is going up and you’re working more than ever? Or maybe your...

Do you have unconventional ideas for your business, but worry you won’t succeed by stepping outside the box? You have to be brave and trust your gut in order to reach your business’s potential. But you can only do that if you’re willing to stand out. And that means embracing your authentic self and your inner weirdness … that’s where your best ideas come from. And it’s what makes you different fro...

Ever wonder why you lose motivation trying to reach your goals … and why when you do reach them, you feel unsatisfied? Most entrepreneurs (and people) are chasing big dreams. But very few ever achieve them. And many of the ones who do, end up feeling unfulfilled and unsatisfied when they get there.  In this New Year’s episode of ‘Be the Wolf,’ Genea deep dives into why traditional goal setting wil...

You’re so passionate about what you do, but other people just don’t get it. The harder you try to make them understand, the more they resist … and the more frustration you feel. I hate to break it to you, but this tactic is costing you business and will take a toll on your wellbeing in the long run.  Genea sits down with Kate Gallin, a Heath Coach who transformed her business and relationships by...

Loss is never easy, but if you’re willing to stay open to the lessons that come with it, you may get some unexpected positive surprises. That’s what happened to me when my father passed suddenly a few weeks ago. In this episode, I share the parallels of dealing with my dad’s end-of-life affairs and business. And how you can apply these lessons to your business and any aspect of your life to get po...

Ever wonder why it seems impossible to get the tasks done that you KNOW will grow your business? I know ... there's not enough time, money, clients, or something else getting in the way. How would you like to get to the root of why this always happens and learn how to overcome it?   In this episode of Be the Wolf, I dive into the deeper subconscious issues and root-cause of why you're not getting...

Are you tired of marketing tactics that don't yield results? In this episode, Genea talks with Wayne Mullins, founder of Ugly Mug Marketing, about what actually works in marketing today.  You’ll learn why effective is more important than beautiful in your business. And how to create a cohesive marketing strategy, instead of relying on disjointed tactics that don’t work. Wayne speaks on the power o...

Ever wonder why your business results fluctuate? In this episode of Be the Wolf, you’ll discover the hidden reasons behind these ups and downs. Genea dives into common pitfalls entrepreneurs face in maintaining consistency and achieving lasting success. She’ll talk about abandoning projects too soon, seeking quick fixes, and sabotaging behaviors like avoiding crucial tasks or focusing on the wrong...