BE THAT LAWYER

In this episode, Steve Fretzin and Larry Smith discuss: Why lawyers are challenged to deal with stressors in an empathetic way. Listening and diagnosing the problem before trying to solve the client’s problem.  Building trust and relationships with clients.  How to handle a client on the ledge and setting expectations.    Key Takeaways: Be kind, you never know what other people are going through. ...

In this episode, Steve Fretzin and Doug Bradley discuss: Understanding the numbers around marketing.  Bootstrap marketing on a limited budget.  Laying the groundwork for solid website optimization.  Setting expectations and calls to action.    Key Takeaways: Having your own book of business gives you power and freedom.  Be willing to try and test out options. There is data out there for search ter...

In this episode, Steve Fretzin and Paul Angelle discuss: Working through the lens of ownership.  The biggest opportunity for growth…and the biggest obstacle for growth.  Advice to law firm owners to create their business plans.  Repetitive problems law firms have with executing their business plan.    Key Takeaways: Your goal must be consistent with your why.  Share your business goals with your t...

In this episode, Steve Fretzin and Justie Nicol discuss: Leading and selling without fear.  Building your law firm to support you and your life.  Systematizing your training processes and procedures.  Running a virtual firm to invest in people over premises.   Key Takeaways: There are no bad people, only bad decisions. As a lawyer, your job is to make sure that that bad decision doesn’t wreck the...

In this episode, Steve Fretzin and Tim Lupinacci discuss: Time management and prioritization.  Testing out leadership in smaller groups first.  Learning from others to strengthen your leadership skills.  Utilizing daily disciplines to support your leadership and your team.    Key Takeaways: Get together and pour into people and allow them to pour into you. You’ll build relationships and strengthen...

In this episode, Steve Fretzin and Julie Yusim discuss: Adding a little positive self-talk to your routine.  Getting value for your networking time.  Going deep and playing the networking long game.  Evaluating your wide network to see where you should go deeper.  Best tips and tactics for effective networking.    Key Takeaways: Networking is about giving, more than anything, especially at the beg...

In this episode, Steve Fretzin and Lisa Katz discuss: Starting to build your book of business from early in your career.  Providing value to your clients with a network of other service providers.  Things you need to know when working with counsel.  The playbook for building a book of business.  Having the hard conversations to experience the growth.    Key Takeaways: Everything is consecutive and...

In this episode, Steve Fretzin and Andy Hite discuss: Practicing the change you want to see now.  How leadership done right can change the world.  Emotional intelligence and its role in leading a team and developing a strong culture.  Building a strong culture. Uncovering the stories we tell ourselves, and challenging those stories.    Key Takeaways: Do it now. You don’t need to wait to see the ch...

In this episode, Steve Fretzin and Pratik Shah discuss: Committing to the process, not just the result, of business development.  Tips to develop positive business development habits. Looking out for everyone in your business network.  Going deep and wide in the right areas of your network.    Key Takeaways: You should have a plan going into your networking event. There is more to it than just sho...

In this episode, Steve Fretzin and Mary Adkins discuss: Why you should consider writing a book today.  Building trust as an author.  Moving past the things keeping you from following your dream of writing a book.  Tips to break down a big project into manageable bites.    Key Takeaways: For many people, books are a medium that they enjoy and help them learn and retain information more than a video...

In this episode, Steve Fretzin and Jordan Ostroff discuss: How business planning and life planning are more similar than you might think. Building a life that makes you happy. Helping yourself make the right choices, not the wrong ones. Achieving multiple outcomes from the same action (not multitasking).   Key Takeaways: Put a team together to support you so you can focus on the things that are yo...

In this episode, Steve Fretzin and Bo Royal discuss: The most common mistakes law firms make on their websites and landing pages.  Why you should have A/B Testing on your website.  Understanding where your website traffic comes from.  Tips to improve law firm websites and landing pages immediately.   Key Takeaways: Focus optimization on a few key pages - you do not need to overhaul your whole webs...

In this episode, Steve Fretzin and Frank Agin discuss: Why networking isn’t pushed in law school.  The science of networking and why networking is like golf.  The power of small talk (and why it actually works).  The three reasons lawyers do not get referrals.    Key Takeaways: Networking is really about building relationships and helping others. You have to help people to help you. If they don’t...

In this episode, Steve Fretzin and Manuj Aggarwal discuss: Why law is behind in other businesses, especially in the realm of technology.  Sales, marketing, and scaling your law firm.  Benefits of building a network and keeping in touch with your relationships.  Using technology to maintain and strengthen network and client relationships.    Key Takeaways: Running a business is a different skill se...

In this episode, Steve Fretzin and Travis Hoechlin discuss: Marketing for your law firm.  Where money is being wasted on marketing.  Isolating your target market audience.  Three marketing secrets that lawyers don’t know.    Key Takeaways: Whether you have your own firm or work for someone else, you can still have independence and power, you just need to learn how to make it rain.  Track what you...

In this episode, Steve Fretzin and Robert Weiss discuss: Why creating video content is about more than video.  Authentic video content for your law firm and for your target audience.  Aligning video content with your law firm’s business strategy.  Planning to repurpose your video content before you ever film.    Key Takeaways: Start with video content today if you’re not already doing it - even if...

In this episode, Steve Fretzin and Mair Hill discuss: Being in control of who you work with. Teaching, learning, and selling with the younger generations. Best ways for lawyers to learn business development. The six senses of business development.   Key Takeaways: If you don’t understand your younger employees, listen more. They are telling you what they need, what they want, and what they know, i...

In this episode, Alay Yajnik and Steve Fretzin discuss: Perfect practice in your business development.  Why lawyers struggle with business development.  The reason having your own book of business is more important than ever before. Tips for starting your next year off with a bang.    Key Takeaways: Being a great lawyer alone isn’t enough, you also need to have a great book of business to control...

In this episode, Steve Fretzin and Charles Gillis discuss: Why associates are the key to profitability in a law firm.  How COVID changed the landscape of law for young lawyers.  The generational change in lawyers in the industry.  Tips for hiring and recruiting.    Key Takeaways: Working in a remote or hybrid firm is possible, but having a connection and building relationships are key, especially...

In this episode, Steve Fretzin and Dan Warburton discuss: Lessons learned the hard way in leadership and delegation.  Top things lawyers should delegate and are not.  How to ensure those you delegate to are not going to leave your firm.  The process and steps for delegation.    Key Takeaways: Only when somebody feels like their future is being impacted by their actions will they take their actions...

In this episode, Steve Fretzin and Matt Spiegel discuss: Why you should have good customer service as a lawyer and for your law firm.  Continuing client relationships beyond the case.  How Lawmatics can help you to maintain client relationships and better run your law firm.  Processes, procedures, and automation.    Key Takeaways: Your law firm is a service business. You need to have good customer...

In this episode, Steve Fretzin and Scott Mason discuss: Separating our identities and the roles we play in life.  Why many people go to law school…often without knowing what to expect.  The relationships between ourselves, myths, and culture.  Professional freedom and moving past feeling trapped.    Key Takeaways: What makes you happy is intimately related to who and what you are - it is directly...

In this episode, Steve Fretzin and Rick Watson discuss: Building a professional network (and how to do it right).  Things lawyers are really bad at doing.  The hidden sales in your professional service firm.  Being likable and referrable.    Key Takeaways: There is a difference between building a wide network (full of lots of people) and building a deep network, with great referral partners that c...

In this episode, Steve Fretzin and Meredith Bell discuss: Challenges with communication and why the way we talk to each other matters.  Communication between the generations in a workplace.  Managing expectations and understanding values and work ethic.  Why positive feedback is key to relationships and company culture.    Key Takeaways: Many challenges we face are because we come into conversatio...

In this episode, Steve Fretzin and Philip Fairley discuss: Measuring everything in your business for success.  Biggest opportunities for growth for small law firms.  The most overlooked area of your law firm.  Competing with larger firms in your marketing without spending an arm and a leg.   Key Takeaways: Run your business on the numbers, not on a feeling. Look at the data on a consistent basis a...