B2B Nation

Andrew Yang is the Founder & CEO of Venture for America. In this episode we discuss the current state of entrepreneurship in the US, why more folks don't carve their own path, and how brands and marketers can learn from Venture for America. More on Generation Startup: http://www.creativebreed.com/generationstartup/ Venture for America: http://ventureforamerica.org/

Chris Klinefelter is the Marketing Manager at TechnologyAdvice. In this April Fools Day episode we discuss severed marketing, why sales and marketing teams shouldn't align, and what that means for our industry going forward. Follow Chris: http://twitter.com/cklinefelter Follow the Marketing Laboratory: http://twitter.com/mktglaboratory

Joseph Jaffe is the CEO of Evol8tion, a company connecting leading brands with early stage tech startups to solve business challenges. In this BONUS Episode he shares his thoughts on why businesses should focus on retention more than acquisition, how that impacts the customer journey, and why “zero paid media” should be the new marketing model. Read more: http://technologyadvice.com/blog/marketing...

Sangram Vajre is the Co-Founder and CMO at Terminus and the Founder of the FlipMyFunnel movement. He shares his thoughts on the ascendence of ABM, it's biggest challenges, and what to expect at the FlipMyFunnel Roadshow. More info on the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1

Kyra Reed is a nationally recognized digital marketing consultant and Co-Founder of the MTO Agency. In this episode we discuss how companies target and engage with audiences differently on social, which social media channels your brand should be on, and so much more!

David Ostrov is the CEO of Noteblox and a veteran in the marketing software space. In this episode, we take a look at how the growth of enterprise marketing software, what that change means for marketers, and how to improve landing page optimization.

Wendy Clark is the CEO of DDB North America, a highly ranked, worldwide advertising agency with clients such as State Farm, McDonalds, Johnson and Johnson, and Hertz. She joined the B2B Nation as part of our partnership with the 4A’s Transformation Conference. In this episode we talk several of the ongoing transformations in the marketplace today, including the transformation of advertising and ma...

Carrie Murphy is the Marketing Content Manager at Revinate, Hotel Operations, Marketing & Revenue Software. In this episode she shares her thoughts on what marketers can learn from the hotel customer feedback model, personalization, one-to-one marketing, and more!

Jillian Wohlfarth is the Director of Content at SendGrid, a cloud-based customer communication platform. In this episode she shares her thoughts on their motto, getting the right message, to the right person, at the right time, with the right frequency.

Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership economy impacts B2B marketers today. Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/

Jon Miller is the Founder and CEO of Engagio, an all-in-one platform for account-based marketing. In this episode, he shares his thoughts on the growth of ABM, some of its biggest challenges, his key takeaways from FlipMyFunnel, and more! Read more: http://technologyadvice.com/blog/marketing/transcending-the-hype-of-account-based-marketing/ More on Engagio: http://engagio.com Also check out the up...

Adam New-Waterson is the CMo at Lean Data, a lead management solution looking to simplify B2B sales. In this episode of B2B Nation, he shares his thoughts on how LeanData has changed the way thier sales and marketing teams operate, how often they meet, their metrics, and so much more! Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1

Adrienne Weissman is the Chief Marketing Officer at G2 Crowd. She shares her thoughts on what exposed selling means to her, why you should have a strong review strategy, FlipMyFunnel, and more! Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1

Matt Heinz is the President of Heinz Marketing, a B2B marketing and sales acceleration firm that delivers measurable revenue results. He shares his thoughts on pipeline strategy, marketing execution, marketing, and FlipMyFunnel. Check out Heinz Marketing: http://heinzmarketing.com

Megan Heuer is the Vice President and Group Director at SiriusDecisions, a leading global B2B research and advisory firm. She shares her thoughts on customer marketing, its relationship to ABM, the future of ABM, FlipMyFunnel, and more! More about SiriusDecisions: https://www.siriusdecisions.com

Dave Rigotti is the ‎Head of Marketing at Bizible, marketing analytics and attribution software that enables companies to measure and optimize for revenue. He shares his thoughts on marketers' current ability to measure their success, pipeline marketing, the importance of analytics, FlipMyFunnel, and more! More on Bizible here: http://www.bizible.com

Suzanne Darmery is the Executive Creative Director and David Schey is the Director of Analytics at Acxiom Impact. They share their thoughts on one-to-one personalized messaging, the growth of multichannel analytics, the best way to test and learn from big data, MarketingSherpa Summit, and more! Find out more about Acxiom Impact: http://www.acxiomimpact.com Special thanks to Topher Mohr and Alex El...

Tom McCarty is the SVP of Sales Support and Business Development at Pipedrive, sales CRM and pipeline management software. He shares his thoughts on the current importance of sales motivation, how process fits into your sales strategy, compensation techniques, challenges with sales pipelines, and more! Free 2 Month Trial: http://pipedrive.com/b2bnation Special thanks to Topher Mohr and Alex Elena...

Fawn Young is the Senior Marketing Strategist at WhatCounts, an email service provider that helps marketers send what counts. She shares her thoughts on email personalization, list hygiene, the importance of real-time data, MarketingSherpa Summit 2016, and more!

Michał Leszczyński is the Content Marketing Manager and Magdalena Ciszewska is the Enterprise Marketing Manager at GetResponse. They share their thoughts on the Thompson Holiday Travel Agency, relationship marketing, data implementation, MarketingSherpaSummit 2016, and more! More info on GetResponse: http://www.getresponse.com MarketingSherpa Summit: https://www.meclabs.com/training/marketing-summ...

Shannon Duffy is the VP of Marketing at Pardot. She shares her thoughts on content themes, landing page optimization, lead scoring, MarketingSherpa Summit, and of course marketing. Find out more about Pardot: http://www.pardot.com Special thanks to Topher Mohr and Alex Elena for the music.

Stacey Miller is the ‎Senior Manager of Journalist Community Engagement at Cision. She shares her thoughts on the impact of communities on brand engagement, media intelligence, the future of PR, and more!

Paul Rossi is the President of The Economist Group, the leading source analysis on international business and world affairs. He shares his thoughts on the current state of the magazine, the growth of content platforms, and collaboration. Read more: http://technologyadvice.com/blog/marketing/creating-value-for-content-brands/ Find out more about the Economist Group: http://www.economistgroup.com

Lars Bastholm is the Global Chief Creative Officer at THE ZOO, Google’s creative think tank for brands and agencies. He shares his thoughts on the importance of partnership and collaboration, the growth of virtual reality, how technology has impacted advertising and marketing, and what it's like to be on the 4A's Partner Awards jury. Read more: http://technologyadvice.com/blog/marketing/expert-int...

Raj Badarinath is the VP of Marketing and Growth Services at Avangate. He shares his thoughts on the past, present, and future of commerce automation as well as revenue leakage and how to turn that into revenue uplift. Find out more about Avangate: http://www.avangate.com