B2B Marketing Needs Don Draper

Shane Mansfield is the Marketing Director at Just Eat for Business He’s an all-around experienced marketer, having worked in both B2B and B2C environments, clientside and agency. Just Eat for Business offers a huge variety of great-tasting and quality food, all through a single account. We talk about: Which parts of “Just Eat” are carried across to a B2B audience What media is best for sales...

Richard Parsons, Co-Founder and Martin Harrison, Strategy Director at true. We catch them fresh from the excitement of Cannes 2022, which finished the week before last.  We thought it’d only be right to bring them back on the show to talk about what they’ve learned so far from the event, which has been something of a landmark since it’s the first time there’s been an award for B2B creativity....

Miriam Faber is the UK Head of Business Marketing at Facebook by Meta Miriam has worked in B2B strategic marketing roles for 17 years, delivering award-winning content for agencies such as M&C Saatchi, Adjust Your Set and Oliver Agency, before moving to Meta. She helps people understand how Meta can help build communities and drive business growth. Miriam is also a strong leader in driving Div...

David Tiltman is the SVP of Content for WARC. They provide the latest evidence, expertise and guidance to make marketers more effective. Their clients include the world's largest advertising and media agencies, research companies, universities and advertisers.  WARC features advertising case studies and best practices from more than 50 respected industry sources, including Cannes Lions, The I...

James McCarthy is the Director of Product Marketing at Similarweb. Now a public company and a 'unicorn', James leads the positioning and messaging across their products to market.  Prior to Similarweb, James was CMO at Exonar and held senior roles at Microsoft across both B2B and B2C products.  We discuss: The benefits and drawbacks of hyper-targeting When to invest in above the line adv...

Max Kahn is the Head of Growth for SAP.IO. Max is helping to scale SAP's start-up partner ecosystem, make connections between start-ups and enterprise customers, and expand into new markets across the Americas, Europe, Middle East, and Asia.  We talk about: The role of design and creativity within brand growth When to focus on brand building vs demand gen Staying true to brand while showing i...

Ben Rhodes worked as Group Marketing Director at Royal Mail and Vice President, Head of Brand Marketing & Sponsorship at Mastercard, and is now the Group Brand Director at Phoenix Group, the largest long-term savings and retirement business in the UK.  We discuss: The best way to drive long-term growth in B2B businesses His approach to growing B2B business for Royal Mail How to keep a tea...

Jazz Berry is the Senior B2B Marketing manager at Deliveroo for Work, which is a 'creative food solution for every area of your business'. Her most recent achievements include rebranding two different businesses within 12 months. She now heads up the marketing of Deliveroo’s corporate offering; Deliveroo for Work in 10 markets.  We discuss: The size and scale of the B2B side of Deliveroo Comm...

Cos Mingides & Richard Parsons are the Co-founders at True and the minds behind the B2B Needs Don Draper podcast. Returning back on the show to talk about what we have learnt from our guests, the state of the industry, the latest research from The B2B Institute and discuss why 2022's a big year for B2B.

Steve Vinall is the Director of Global Communications at Rackspace Technology. He articulates and shares the Rackspace story with all audiences.  Steve leads their PR, AR, Customer Advocacy and Internal Communications teams across EMEA. He is a member of the Global Marketing Senior Leadership Team and is also accountable for Internal Communications globally.  We discuss: The key parts of...

Amie Stankiste is responsible for building and executing the global marketing strategy for S&P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry. Amie leads an award-winning team of 80 marketing professionals focused on driving growth, through generating quality leads and converting them into a sales pipeline. We discuss: How ESG plays a role in commun...

Katherine Lamb is the Global Head of Marketing Strategy for the commercial and investment bank at HSBC.  She’s in charge of planning and executing global marketing strategy, her scope covering global proposition development and business stakeholder management across 54 markets. She also mentors and coaches a team of 45 people. We discuss:  How HSBC uses marketing to engage with customers and...

Michelle Goodall is the Chief Marketing Officer at Guild , a platform for professional communities and networking.  She’s responsible for driving Guild’s growth. She also has over 20 years of experience in marketing, digital and communications - both client-side, agency-side and as a consultant. In previous roles, she’s worked with some of the world’s most recognisable brands including Unilev...

Keith Browning is the Brand Marketing Global Lead at LinkedIn Marketing Solutions. With over a decade's marketing experience in start-up and blue-chip companies alike, Keith currently leads Brand Marketing globally for LinkedIn’s Marketing Solutions business unit. He has created stand-out marketing campaigns across the US and Europe for a number of well-known brands across the travel, tech &a...

Rosie Guest is the CMO at Apex Group and a member of their Executive Committee. She’s ​​led and scaled the Group Marketing and Communications function at Apex as it’s grown from a mid-sized asset management provider to an institutional-sized financial services provider.  She now runs a centralised global team across all functions and sub-brands. On top of all that, she was also the Winner of...

Susi O’Neill is Head of Brand Content at Kaspersky. She leads global editorial and creative delivery for B2B brand projects for Kaspersky, the world's largest privately-owned cybersecurity firm. Susi leads multi-disciplinary teams to transform data insight into high performing brand strategy and digital experiences. Her team crafts video, multimedia and thought leadership brand awareness content t...

Mark Bogaerts is the Director of Brand & Sponsorship for Tata Consultancy Services. TCS is part of the Tata group, India's largest multinational business group.  Mark is responsible for driving the TCS brand & sponsorship strategy across the UK & Europe and applying a consistent, integrated brand strategy.  He was also global sponsorship manager for Heineken for over ten year...

Cos Mingides is one of the Co-Founding Partners at True, one half of the creative spark for this podcast series. True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.  We talk about: What being 'a bit more Don Draper' means to him and his purpose be...

Mark Cullen is the Chief Marketing Officer at Simon Kucher & Partners. Simon Kucher & Partners is a global consulting firm specialising in strategy, marketing, pricing, and sales. Founded in 1985, the company now has around 1,400 professionals worldwide and is regarded as the world's leading pricing advisor and thought leader. We talk about: How stand-up comedy experience translates into m...

Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series.  True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact. We talk about: What being 'a bit more Don Draper' means to him Richard's...