B2B Marketers on a Mission

Account-based marketing (ABM) is not just good B2B marketing – it transcends one function or department. On this week’s episode, we talk to ABM champion Declan Mulkeen (CMO, strategicabm) about how ABM can help to unify marketing, sales, and other functions within the organization to do the impossible to enable sales to win accounts, and why you should use a “strategy first” instead of a “technolo...

Developing the right content for the right audience across the right channels is a crucial component in content marketing for B2B. But how you get your content to work for you to generate positive results? In this episode, we talk to content expert Tom Whatley (Founder & CEO, Grizzle) about how you can generate demand as well as organic growth using B2B content. During our conversation, Tom ex...

In an increasingly competitive online space, you need to have a B2B website that doesn’t confuse potential clients, and instead gives them a great user experience that would lead to conversions. On this week’s episode, we talk to website expert Sam Moss (Co-Founder, 1ClickAgency) about what makes a great and effective B2B website, what marketers can do to improve conversions, and what some of the...

Social selling is another one of those terms that is frequently heard in conversations and quite often misunderstood. On this week’s episode, we talk to Connor Dube (Director of Sales and Marketing, Active Blogs) about what social selling is or isn’t, and how marketers as well as salespeople can leverage this approach to build more meaningful relationships with potential customers online. Connor a...

It’s a term that is frequently misunderstood and used in very loose terms in the B2B world – growth hacking. But what is growth hacking really, and how can companies utilize it effectively to manage more clients and grow? On this week’s episode, we talk to Araks Nalbandyan (Director of Digital Marketing, 10Web) about what growth hacking is and isn’t, some common challenges, what her go to tools an...

It’s yet another frequently used term in the world of B2B marketing these days – tech stacks. How should tech stacks be optimized effectively to generate better output? Should marketers fall for “shiny objects” that they add to the pile? On this week’s episode, we talk to Dan McGaw (Founder & CEO, McGaw.io) about the importance of getting a company’s tech to talk to each other. Dan also elabor...

Performance media is one of the best ways for B2B companies to get their message in front of their target audience. It is, however, an area that is filled with challenges. On this week’s episode, we talk to Mike Grinberg (Founder/CEO, Proofpoint Marketing) about the importance of having the right strategy and understanding who your best customers are and why you should target them. Mike also elabo...

Social media platforms continue to influence the B2B marketing space in a significant way. How can you win over the hearts and minds of your B2B buyers and position your brand strategically in the market? On this week’s episode, we talk to Johnas Street (Senior Global Social Media Manager & Senior PR, Cadence Design Systems) about how the social media landscape has changed for B2B, how B2B mar...

It’s a challenge that many B2B companies are confronted with – developing good, relevant content that performs. During this week’s interview, we sit down with Brad Smith (CEO, Wordable) to talk about why B2B companies need to be paying attention to the content that they’re developing, the key components of a B2B content strategy, the key challenges facing the industry, and some best practices when...

In an increasingly competitive landscape, B2B companies need to find ways to rise above the noise to become brands that people will like, know, and trust. In this week’s interview, we talked to Mark Colgan (Co-Founder and CEO, Speak on Podcasts) about why it’s important for B2B marketers and founders to speak on podcasts. Mark also elaborates on some common misconceptions, best practices for being...

As digitization continues to accelerate across different industries, it has become increasingly important for B2B companies to secure their digital platforms and channels. During this week’s episode, we talk to Kathleen Booth (VP of Marketing, clean.io) about why protecting digital engagements is necessary, some of the most common online threats that could negatively impact customer experience, an...

Building stronger brands for success as well as sustainable growth is something that doesn’t get much “airtime” in the B2B world. On this week’s episode, we sat down with brand expert Justin Häne (Director, Brand and Communications, Softchoice), who explains the importance of a strong B2B brand, why getting internal buy-in is crucial for progress, the recent changes in the landscape and how we sho...

It’s a topic that is so crucial yet tends to get overlooked at B2B organizations: humanizing the brand for growth. During our conversation with Sam Kühnle (Director of Demand Generation, Refine Labs), he elaborates on why B2B organizations need to build trust and get closer to their customers through branding and go beyond being solely information, product and feature driven. Sam also talks about...

Having a solid go to market (GTM) strategy in place for B2B organizations requires an understanding of product-market fit, target audience, competition and demand as well as distribution. In this episode, we sit down with GTM expert Cydney Peyton Walton (Marketing Communications Executive, Cognosante) to discuss some common mistakes that she’s seen, why data plays such an important role in GTM, wh...

It’s another one of those “buzzwords” that we hear so frequently these days, yet many continue to face difficulties in improving their company’s search engine optimization (SEO) strategy. In this week’s interview, SEO expert John Vuong (Owner, Local SEO Search) talks to us about the crucial components to successful SEO, some of the most common mistakes and solutions, and how companies can improve...

When it comes to the customer journey on online platforms, there are several factors that we need to consider. On this week’s episode, Lukas Hänsch (Buying Journey Specialist, Pathmonk) elaborates on what B2B companies can do to continuously improve the customer journey online. He also talks to us about the importance of leverage data to qualify leads and enhance conversions, why it’s crucial to u...

It’s a crucial component in so many aspects, but in the world of B2B it tends to get overlooked a lot: brand storytelling. On this week’s episode, we have a conversation with Steve Brown (Director of Corporate and Executive Communications, Cadence Design Systems) about how B2B organizations can tell their brand story in a way that resonates with employees, clients and partners. He also elaborates...

A solid strategy coupled with the right implementation tactics are paramount for B2B companies to succeed in digital marketing. In our conversation with digital marketing expert Jasmine Martirossian (VP of Marketing, TÜV SÜD Americas Inc.), we discuss how B2B companies can adjust their strategies based on changing market dynamics, why an omni-channel as well as an “outside in” approach are imperat...

“Working well remotely” and “managing teams online” have now not only become buzzwords, but also sought-after skills that every manager needs. On this week’s episode, we talk to B2B SaaS expert Vedran Rasic (Director of Marketing, VanillaSoft) about managing teams and budgets for B2B marketing in startups as well as larger organizations. He also elaborates on how to set up a strategic B2B SaaS fra...

It seems to be a buzzword in B2B marketing recently: account-based marketing, or ABM. But what is the right ABM approach that will help B2B firms to generate greater returns? We have an engaging conversation about this with Kristina Jaramillo (President, Personal ABM). During our discussion, Kristina talks about what a lot of organizations are getting wrong with ABM, some of the key things that th...

We hear it so often when it comes to B2B marketing: content, content, content. But how has the content marketing landscape changed when it comes to B2B? What are some of the common mistakes and misconceptions, and how should they be addressed? In our conversation with Matthew Royse (Marketing Director, Syntax), we talk about how all of these factors affect B2B content marketing, the importance of...

We take a detour this week and delve into the rapidly evolving blockchain landscape with Brian Mahoney (Chief Strategy Officer & Co-Founder, Alkemi). During our conversation, Brian provides some deep insights on the mainstream adoption and usability of blockchain, some misconceptions that exist in the market, and some recent changes to the blockchain space. He also talks about the bifurcation...

On this week’s episode, we take a deep dive into data-driven marketing for B2B organizations with Julie Huval (Head of Marketing, Beck Technology). During our extremely informative discussion, Julie takes us behind the graphs and charts, and explains the advantages of being data driven when it comes to marketing. She also reveals her top predictions for data-driven marketing moving forward, her re...

This week’s episode is all about the power of the written word, especially in the world of B2B tech. In our conversation with Rachel Foster (CEO and B2B Copywriter, Fresh Perspective Writing), she elaborates on the challenges of making sure that the B2B tech copy resonates with the target audience, the importance of collecting market research, and why copywriting is half about writing skills while...

This week’s episode put us “in front of the camera” with Robert Weiss (President, MultiVision Digital) who talks to us about creating videos for B2B. During our incredible conversation, Robert explains the important role that videos play in B2B companies, why a strategy for video is imperative before any production starts, and how the video landscape has changed dramatically as result of the pande...