B2B Content Strategist

Giving away high value content for free on platforms you don’t own, such as LinkedIn and Medium, is an important part of an educational content strategy, but, as Ciarán Regan, Global VP of Marketing at LearnWorlds explains on this episode of B2B Content Strategist, the key to success is ensuring that free content is very specific. It needs to speak directly to your customers’ pain points, have a u...

How do you successfully create a category AND remain the leader of said category?  We invited Thomas McGrath, Director of Content, Digital Marketing & PR at Nexthink, onto B2B Content Strategist, where he shares how Nexthink created a brand-new category – Digital Employee Experience (DEX).   Thomas delves into the good, the bad and the ugly of category creation, his thoughts on...

For so many, the job interview process is an awful one. Whether you’re the one asking the questions or answering them, it can be nerve-wracking all round, which is why this B2B Content Strategist guest is so passionate about being absolutely upfront and honest.   Interviewers should drop the poker face (it doesn’t do anyone any good), and give feedback on the spot, says Lusha’s Director...

What do you get when you mix fun, pop culture topics with instructional, educational content about your product?  According to this B2B Content Strategist guest Bethany Fagan, Head of Content Marketing at PandaDoc, you get content that draws your audience back time and time again, entertaining and educating them, all while keeping your product top of mind for when they’re ready to make a purc...

 To use an industry buzzword, Atlassian is a ‘highly-matrixed’ organization. This week’s B2B Content Strategist guest is their Director of Integrated Product Marketing, Ashley Faus.   In this video she speaks to host Amy Woods about her role – a mix of content, social, product marketing and developing early career. She also shares her experience around the systems and processes requ...

AI – is it a content marketers friend or foe?  Chris Hutchins, Director of Content Strategy at 6Sense, believes AI can be our friend if we reframe our mindsets and use it, among other things, to optimize our strategies.  Chris joins host Amy Woods on this episode of B2B Content Strategist to discuss his thoughts on the huge impact of AI on content marketing, give us a glimpse behind the...

For a lot of B2B tech marketers, the overarching content strategy for the foreseeable is rooted in efficiency. How can we do more with what we have? In the face of a looming recession, this has become more relevant than ever and the importance of knowing where your customers are and the different ways they consume content is imperative.   Joining host Amy Woods to talk about this element...

Are you the number one advocate in your company for awareness marketing? Because content marketing isn’t always about leads, right? It’s also about people engaging with your content, clicking on your links and refilling the top of that funnel.   In this episode, guest Katie Ryan O’Connor, VP Content at Okta, and host Amy Woods discuss awareness marketing and how important it is to be voc...

B2B organizations can be separated into two camps. Those born in the digital age and the others... These two camps approach marketing in different ways and, says Jason Bradwell, Founder of B2B Better – for the second group, there’s a need to evolve or they will become extinct.   Jason joins host Amy Woods on this episode of the B2B Content Strategist podcast to talk about helping compani...

The way people buy in B2B has changed massively over the past few years. But are marketing strategies keeping up?   Not according to Chris Walker, CEO of Refine Labs, who believes that the traditional organizational structure, division of responsibilities, and process for budgeting/planning is failing B2B companies.  He chats with host Amy Woods about the ways that the buyer journey...

What is the best way to make your small marketing team look big and credible… like you’re out there doing all the things? Repurposing, of course!   When people think your team is bigger than it is, it’s a huge compliment and means your repurposing is working.  In this first episode of the second season of B2B Content Strategist, host Amy Woods speaks to LASSO’s Head of Content Jess...

Amy Woods revisits key moments from season one of B2B Content Strategist in this special finale episode. She reflects on the trends and topics discussed throughout the season and brings together some of the top insights from leading content marketers. Amy is the CEO and founder of Content 10x, the longest-running specialist content repurposing agency that partners exclusively with B2B tech and pro...

There are a multitude of ways to scale a SaaS brand. But could building strong customer connections be the key to long-term retention and more impactful growth? Brendan Hufford is the founder of Growth Sprints and SEO for the Rest of Us as well as former Growth Content Marketer at ActiveCampaign, a software platform combining email marketing, CRM categories, and more. Host, Amy Woods, is the CEO a...

B2B content marketing has aggressively evolved in the past two years, but how can B2B marketers continue to develop their strategies? Anna Hrach shares her insights in this episode. Anna is a Senior Strategist at content marketing consulting and social media strategy agency, Convince & Convert. Specializing in digital marketing, Anna helps brands develop and refine marketing strategies that ge...

Any brand can say they’re “the best” at something. But revenue intelligence platform, Gong, aims to be recognized for a different KPI. In this episode, Gong’s Head of Content Strategy, Devin Reed, joins Amy Woods to discuss the content strategy that’s helping Gong stand out from the SaaS crowd. Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist conten...

Capturing demand is one thing, but how do you generate it? For Supermetrics, it’s all about iterating initiatives that are already proven to be working. Edward Ford is the Demand Gen Director at Supermetrics. Supermetrics is known for its leading ETL (Extract-Transform-Load) tool that collects data from marketing sources and brings it to your chosen reporting, analytics, or storage platform....

Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another. In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion, Sara shares the keys to creating content...

Let’s talk crypto and content marketing. Crypto is an incredibly fast-moving industry. Content marketing is a long-game strategy. So, does content marketing work for one of the leading organizations in the crypto and digital asset economy? Sam Shrager joined B2B Content Strategist to discuss. Sam is Head of Marketing and Communications for BCB Group, Europe's leading provider of business acco...

B2B marketers: how much are you leveraging video content in your current marketing strategy? According to this episode’s special guest, video content – specifically short-form video – is highly underutilized by B2B marketers. In this engaging conversation, Tyler Lessard explains why video is the key to creating thought leadership content that really connects with an audience and how to tap into sh...

Posting organic content on social media is highly effective for sharing your brand messages and staying front of mind with your audience. But how can your content break through the organic ceiling to generate more business results? In this first episode of B2B Content Strategist, Amy Woods, speaks to ContentCal’s Director of Growth, Andy Lambert, about the content marketing campaigns that skyrocke...

Discover the strategies that leading B2B content marketers use to execute winning content campaigns with B2B Content Strategist. Join Amy Woods as she interviews marketing leaders in tech and professional services organizations about their streamlined content processes, top marketing tools, best-performing campaigns, outsourcing vs. in-house, and so much more. In this trailer, hear a sneak peek fr...