Authors' Allies

In this short conversation, Rebecca Paciorek discusses the dual role of authors as entrepreneurs, emphasizing the importance of marketing in the writing profession. She highlights that authors must adopt an entrepreneurial mindset and actively engage in marketing their work to achieve success. Takeaways You wear a lot of hats as an entrepreneur. You can't just write a book, put it on Amazon and th...

🎧 Book Bites: Passive Income Isn’t Passive — Let’s Be Real About That In this quick coffee chat, Rebecca unpacks what “passive income” really means for authors and entrepreneurs. 💰 Spoiler: it’s not as hands-off as people make it sound! You’ll learn: ☕ Why your reason for wanting passive income matters 📚 The difference between passive and evergreen income 💡 How to decide if it’s time to add a...

 The holidays are coming fast—and if you’ve ever wished you could sell more books without feeling like you’re screaming into the social media abyss, this episode is your sign to bundle up! In Episode 26, Rebecca shares creative ways indie authors can use book bundles, themed collections, and collaborative offers to boost sales and delight readers this holiday season. Think of a bundle like a gift...

AI Isn’t Cheating: How to Use It to Simplify Your Author Life This week on Authors’ Allies , Rebecca sits down with The Time-Savvy Mom herself — Martha Brown — for a heartfelt and hilarious conversation about using AI to simplify life outside of writing. As a mom, business coach, and author, Martha helps ambitious women reclaim their time using a blend of AI tools, systems, and mom-tested strategi...

This conversation was originally recorded for Kari Lowe’s podcast, She Ignites —and she graciously allowed us to share it here on Authors Allies so my listeners can learn more about me, my story, and why I’m so fired-up about helping authors. 🔥✨ In this candid crossover episode with She Ignites , host Kari Lowe interviews Rebecca Paciorek (that’s me!), founder of Authors Allies and the Authors’...

Thinking about launching your book during Thanksgiving week? You might want to hold that cranberry sauce. In this Authors Allies Book Bites episode, host Rebecca Hallbach Paciorek breaks down the real pros and cons of a holiday launch — from skyrocketing ad costs to distracted readers — and offers smart strategies if your timing can’t budge. You’ll learn: ✨ Why Thanksgiving week is one of the mos...

with The Joyful Oracle, Sue Penney Bergman In this heartfelt, high-vibe conversation, Rebecca welcomes Sue Penney Bergman , also known as The Joyful Oracle , to talk about intuition, writing, and trusting your inner guidance. Sue shares how she first discovered her gift for channeled writing, what “soul scribing” really means, and how any author can reconnect with their creative flow—even when wri...

Summary: Every author faces it eventually—the moment when your audience just isn’t engaging like they used to. Don’t panic! This episode breaks down why audience engagement naturally shifts and what you can do to branch out to new readers. From BookFunnel bundles and newsletter swaps, to guest podcasting, influencer outreach, and testing paid ads, Rebecca shares practical and budget-friendly strat...

✨ Episode Summary: In this empowering and refreshingly honest episode, Rebecca shares her top 10 real-life systems that help her stay focused, organized, and mostly sane—even through the brain fog of ADHD, menopause, and mom life. This episode is based on her free summit presentation The Brain Fog Fix (BFF) —and yes, it's all about turning your brain fog from a frazzled frenemy into your Brain’s...

In this inspiring episode, I sit down with Patrice M. Miller, a woman who embodies resilience, wisdom, and the kind of quiet strength that changes lives. Patrice is the author of Quiet Strength From Within —a book (and companion journal) that guides readers through healing, self-discovery, and renewal—as well as a real estate investing guide based on 25+ years of hands-on experience. We dive into...

 In this episode of the Authors’ Allies Podcast , Rebecca pulls back the curtain on Amazon’s algorithm and reveals how to make your book stand out in a crowded marketplace—without spending a dime on ads. From cover design and irresistible descriptions to smart keyword strategies and A+ content, you’ll learn exactly how to turn curious browsers into loyal buyers. Whether you’re launching your debut...

In this episode of Authors’ Allies, Rebecca Hallbach Paciorek discusses the benefits of using Pinterest as a marketing tool for authors. She highlights the demographics of Pinterest users, the platform's potential for driving book sales, and the importance of creating engaging content. The conversation covers practical tips for setting up Pinterest boards, optimizing for SEO, and maintaining consi...

✨ Episode Summary: In this heartfelt and laughter-filled episode, I sit down with Carlie Yates—aka That One Writer Chick —to talk about her writing journey, her latest novel California Stars , and how she’s built a powerful author career while navigating chronic illness and parenting three hilarious sons. We chat about her early inspiration ( The Outsiders fans, you’ll love this), her favorite wr...

 In this jam-packed episode of the Authors’ Allies Podcast, we’re talking about the kind of visibility that actually grows your author business — not just the kind that gets you likes and trolls. 🙃 I’m joined by my visibility mentor, Crissy Conner , who shares her journey as an introvert turned visibility queen, and how she helps authors and entrepreneurs show up authentically, powerfully, and su...

In this heartfelt and inspiring episode, Rebecca sits down with children’s author Tammy Gegel, the creative force behind KC Gegel Publications. A former teacher, baker, and mom of four, Tammy shares the moving story behind her debut children’s book—written in loving memory of her son, Austin, a passionate biology major with dreams of becoming the next Jack Hanna. Tammy’s first book in the series i...

In this episode, we’re pulling back the curtain on one of the most powerful, underutilized marketing strategies for authors: promo stacking . Recorded live at a writing retreat by Wandering Creative Life , Rebecca shares how authors can combine strategic promotions to boost visibility, increase sales, and—most importantly—own their audience instead of relying on rented platforms like Amazon or soc...

Feeling torn about using AI in your author business? You're not alone. In today’s spicy episode, Rebecca tackles the controversial topic of how authors can ethically and creatively use AI — without losing their voice, their art, or their integrity . This isn’t about letting AI write your book. This is about saving time, brainstorming better, and finally tackling that marketing to-do list with help...

In this episode of the Authors’ Allies podcast, host Rebecca Paciorek welcomes the multi-talented Cari Dubiel — librarian, author, editor, and mindfulness advocate. Known for her award-winning mysteries and the quirky collection I Loved the Mothman and Other Stories , Cari brings a wealth of experience from both sides of the book world. Together, they discuss: ✨ Cari’s many creative roles and how...

In this episode of Authors’ Allies, host Rebecca Hallbach Paciorek introduces Nellie Corriveau, the founder and CEO of the Wealthy Mama Movement and author of 'Your Journey to Six Figures'. Nellie shares her mission to help 1 million moms build successful online businesses they love. The discussion delves into Nellie's background, including her experiences with motherhood and working in the pediat...

In today's episode of Authors' Allies,things are a little different. I'm thrilled to be in the spotlight as I'm interviewed by my visibility mentor, Crissy Conner, also known as The Visible CEO. With over 20 years of marketing experience and a rich background in magazine publishing, not to mention my lifelong obsession with books, I'll be sharing my journey into the specialized world of content cr...

In this episode of Authors Allies, host Rebecca Paciorek is joined by Halina Schafer, an inspiring author with a unique background in medical pathology, social work, and now children's literature. Halina shares her journey of overcoming childhood illness, transitioning careers, and eventually channeling her love of science and human emotions into writing children's books. The episode dives into th...

Welcome to the Authors Allies podcast. Today, I dive into the crucial topic of branding for authors, a vital step on your literary journey. I'll break down the process of brand building, taking you from understanding your goals and purpose as an author to identifying and connecting with your ideal reader. I'll share practical insights on developing your brand voice and creating a cohesive visual i...

Welcome to this episode of Authors’ Allies. In today's show, host Rebecca Paciorek sits down with the remarkable Laurel Hurst, who transitioned from ethnomusicologist to psychiatric nurse practitioner to bring the power of groove-based drumming to address the mental health crisis. Laurel recently added "author" to her impressive resume with her new book Groove Therapy . The book beautifully combin...

Welcome to another exciting episode of Authors' Allies Podcast! In today's episode, host Rebecca Paciorek dives deep into the world of queer fiction with her guest, the talented author Arden Coutts. Arden shares their journey from growing up in rural Nebraska to becoming an inspiring writer whose books tickle the imagination and chill you to the bone. We explore how Arden's background shaped their...

In today's episode, we are diving into the world of books (and brew) with a very special guest, Dr. Tracy Shroyer. Tracy is a business professor, career coach, author, and breast cancer survivor with an impressive 27-year background in the corporate sector. She transitioned to academia and became an assistant professor of business, but faced a layoff in 2023 that inspired her to write her second b...