Amplify Your Authority

How to Market in a Fragile Economy Every year, marketing performance can vary. Currently, the threat of a recession is brutal for marketers.  It leaves them frustrated and wondering what their next steps should be.  While this is challenging for online entrepreneurs, there is a hidden opportunity .  It's a chance to reevaluate their market's needs and adapt.  Season two begins addressing...

Many begin online marketing with a funnel, ad money, and social media promotions. Unfortunately, this seldom works. My guest, Joseph Bojang, is a marketing-funnel expert helping large companies market their businesses. Joseph will be the first to tell you, that a funnel is not enough. Success comes with development and growth.   In this podcast episode, you'll discover:  What it means to &quo...

There will be times in your business when you face unexpected situations. It is how you handle these situations that will determine your future. It's not always easy, but it is essential to stay healthy and prosperous.  My podcast guest Blake Beus understands unexpected challenges, and how they can make you and your business even stronger.  In this podcast episode, you'll discover:  When...

Treacher Collins syndrome awareness has increased since the book and movie Wonder. Becky Zingale's husband, Duane, and their younger daughter have the same syndrome. Becky searched for children's books featuring children who have facial differences and wear Bone Anchored Hearing Aids. Unable to find any such books, Becky's husband Duane encouraged her to create the solution by writi...

How to Distill Many Ideas into One Profitable Reality PART II Last week, we talked about a problem many entrepreneurs have--too many ideas.    In this podcast episode, we continue with some practical tips you can implement today!  Silence Distraction and Amplify Actions How to implement one idea and minimize commitment anxiety  Three common distractions that keep you from reaching your goals  30-m...

How to Distill Many Ideas into One Profitable Reality (Part I) Do you suffer from too many ideas? Maybe your business needs a better system, program, or a tighter niche. Sometimes it's hard to decide with so many choices. In part one of this two-part podcast, you'll discover: How to Develop a Successful Business From the Inside Out  Normal Isn't Permanent and Why It Must Become a Me...

A New Docuseries for Entrepreneurs Sharing Authentic Stories of Success "How did you become so successful?" It's a question many of us would love to ask our favorite authors, influencers, and successful entrepreneurs. Did they struggle? What did they learn? How long did it take? This week, my guest Paul Klein talks about a new docuseries that provides an authentic look inside the li...

Humans are complex. We fear the unknown and resist the unfamiliar. Fear has its purpose, but chronic anxiety limits our potential and success. Nevertheless, we can overcome the fear of failure. In this podcast episode, you discover: The external triggers that can lead to the "fear of failure" in your business and what you can do about it  Recognize the internal triggers that can lead to...

Attract An Audience Even in a Distracted World You know you have to attract a large online audience before you can create an impact. But how do you get people to pay attention to your content in a world of constant distractions? In this week's podcast episode, you'll discover  The three types of attention in today's distractive world (lessons from a yellow lab) What is the Reticular...

Sometimes we struggle in business, yet we're unsure what we're doing wrong.  We encounter resistance.  We're critical of our weaknesses. We stress over unmet goals.   How do we break the cycle?  This weak, my podcast guest Jill Wright shares valuable insights about self-discovery. The process provides a deeper understanding of our value and a healthy perspective on money.    In this...

Analogies help us understand a topic. It usually takes what's complex and simplifies it. Today, we're looking at the game of golf and extracting some fundamental principles. Although I'm not a golfer, I've lived with an avid golfer for over 35 years. So often, I'm amazed that playing the game well has nothing to do with motivation but dedication. It's a dedication to...

Did you know that circumstances can't limit your potential, but toxic thinking can lead to regrets? In this podcast episode, my guest Michelle Margaret Marques openly shares her journey to mindset mastery. What led Michelle to begin her online adventure. Take what you have and create a new vision for your business. Turn losses into a foundational message for your business. From Scotland to Ne...

Online entrepreneurship means we face a weekly ebb and flow of success, disappointments, decisions, and endless unexpected obstacles. To be proactive and not reactive, we need to recognize areas where we may unintentionally self-sabotage our business. In this podcast episode, you'll discover,  Self-Sabotage #1: Resistance to Lead Self-Sabotage #2: Fear of Criticism  Self-Sabotage #3: Lack of...

Is it appropriate to share your faith in a business environment? Here's what you'll discover in this podcast episode. How does faith play out in business and within a team culture? Why "ministry" in business doesn't have to be weird or preachy. How to open the door to spiritual opportunities.  Why people are more receptive when we practice discernment and respect for other...

The rise of artificial intelligence (AI) suggests we have new tools to help us produce more written content. But, can we trust our writing to machines? Let's check out the pros and cons of copywriting AI tools.  In this podcast episode, you'll discover: How to use AI tools without jeopardizing sales. How AI tools work and why they could dilute your brand message. When to use artificially...

How To Start Earning Money From Home If you're in the beginning stages of your business, revenue seems like it's somewhere in the far future. Maybe you're planning to launch a product or service, but you're not quite there yet; freelancing, however, is an ideal way to earn money. Hit the ground running with freelancing and tap into this optional low-hanging fruit while you buil...

Can we Improve Mental Focus and Quiet Distractions? Absolutely! If you want to be more productive in your business, you need to prioritize mental focus. It's not easy, but I have a few tips that may help you quiet distractions, so you have more margin in your life.   In this podcast episode, you'll: Discover what focus means and how we can begin to improve our focus Why it's hard to...

How to Live Your Purpose and Find Daily Fulfillment Purpose gives life meaning. We want to feel like we're doing something that matters, something that makes a difference, something that's meaningful.   In this podcast episode, you'll discover: The physical and emotional benefits of living your purpose. Discover the secret to finding your purpose and living a fulfilling life. How to...

A website represents you or your business brand online. That's why your homepage should provide a helpful experience and a great first impression. But, if your homepage is your business's storefront, what should it say?   In this podcast episode, I'll provide tips for your homepage.  Why design is not enough and five ways to improve your audience's experience. The purpose of yo...

[GRAB THE FREE COMPANION RESOURCE!]  It's the time of year when online entrepreneurs get ready to launch a product or service.  Typically, they'll get the buzz out by offering a free event like a Bootcamp or Live training. These Live presentations are called webinars. They're excited and full of hope. Until... Registration is thin Attendance is low Conversion is non-existant I want...

An accident, unexpected situation, or the subtle accumulation of credit equals debt. How will you pay it back? It would take decades to pay for everything. WRONG! Marie Sonneman paid off $106,000 in debt in just under two years. She believes you can do it too! Here's what you'll discover in this podcast. ✅ It's the unconventional addictions that often lead to debt. ✅ How mindset t...

What comes to mind when you hear the phrase "greatest contribution?" Like most of us, you may think it's related to someone's life achievement.  But what if you could offer your greatest contribution every day?  Here are a few takeaways from the podcast:  Schedule a periodic debrief-even if it's with yourself, and you'll understand yourself and your world better. Leve...

Pursuing an online business can seem like a huge mountain to climb when you struggle with insecurity.  Relationship Insecurity Body Insecurity Age Insecurity Career Insecurity Financial insecurity World Insecurity Value/Worth Insecurity Allowing insecurity to live in your heart will make your climb harder as you drag old beliefs with you.  Discover the inner work needed for external success.    In...

If you're not sure how to start earning revenue online, consider passive income while you build your program.  And...you can begin without a website!   In this podcast episode, you discover: 7 Ways to Earn Passive Revenue How to Tap Into Low-Hanging (Revenue) Fruit The Problem with Being a Few Steps Ahead of Your Audience Understanding Where Your Audience Lives in the Buyer's Journey Why...

When it comes to writing promotional content, there's a lot to consider: market research, headlines, benefits, and so on. But style is tricky, too. Let's talk about a common mistake in copywriting--passive voice. Why? It can hurt your results. In this podcast episode, you'll discover What is Passive Writing and Why It's Important  The Difference Between Active and Passive Voice...