Always Be Testing

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Patrick Moran Hype man & Announcer: John Potito Timestamps: 00:06 Podcast kickoff introduction 00:49 Casual football discussion 01:49 Patrick's marketing expertise 03:06 Growth mar...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Rabah Rahil Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:48 Office vibes discussed 01:35 E-commerce journey begins 05:10 Insights on Instagram ads 09:09 Scal...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Andrew Covato Hype man & Announcer: John Potito Andrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has exp...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Dominic Williamson Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:50 Austin Events Buzz 01:58 Analytics Expert Intro 03:45 Geo-Level Targeting 05:49 Geo-Lev...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Nicole Phillips Hype man & Announcer: John Potito Timestamps: 00:00 Introduction  01:06 Introducing CATCH: AI-powered product recommendation platform 06:42 Value proposition and...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: George Yuhba Hype man & Announcer: John Potito Timestamps: 00:00 - Introduction 02:17 - Journey and Role of Affiliate Marketer George Yuhba 05:33 - Paylode: Publisher Developmen...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Brian Marcus Hype man & Announcer: John Potito Timestamps: 00:00 Introduction  06:42 Brian Marcus' Experience in Affiliate Marketing 15:54 The Importance of Customer Focus in Ma...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Alexa Kilroy Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Always Be Testing podcast 01:44 Alexa's unconventional journey into marketing space 04:08 Buildi...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Chris Tradgett Hype man & Announcer: John Potito Timestamps: 00:06 Introduction: Tye De Grange and Chris Tradgett 01:24 Chris's background: Pub management to affiliate marketing...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Canice Murphy Hype man & Announcer: John Potito Timestamps: 00:00 - Introduction to Always Be Testing podcast 04:03 - Explaining programmatic advertising and its advancements 07...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Graham Hunter Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Always Be Testing podcast 02:05 Graham's background in startups and marketing 07:09 Explaining...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Tomas Saulsbury-Hunter Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Tomas 02:39 Overview of Commission Junction and its services 05:23 Importance of imple...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Nick Harris Hype man & Announcer: John Potito Timestamps: 00:00 Introduction and Welcome to Always Be Testing 02:01 Nick Harris shares his career journey 06:30 Importance of a c...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Brook Schaaf Hype man & Announcer: John Potito Timestamps: 00:00 Introduction and Welcome to Always Be Testing 01:19 Brooke's Background and Journey in Affiliate Marketing 04:04...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Adam Weiss Hype man & Announcer: John Potito During and even after his 15-year stint at Rakuten, Adam had a pretty incredible career in the affiliate space and loved working on...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Jordan Koene Hype man & Announcer: John Potito Jordan is a known Advisor and Growth Executive who also founded PreVisible SEO. How does AI power Search Engine Results Pages? Is...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Tricia Meyer Hype man & Announcer: John Potito Tricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine R...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Adam Robinson Hype man & Announcer: John Potito Adam is the CEO of Retention.com .  What is Email-Based Retargeting? How to spruce up your Email Marketing Game? Timestamp: 00:00...

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Michael Kaminsky Hype man & Announcer: John Potito Michael is the CEO of Recast and an expert in Media Mix Modeling. What is MMM? Why is it so hot right now? How do you approach...