Krista Williamson

A New Ambition

Business EN ↓ 54 Folgen

A New Ambition is for independent business owners who want a successful business and a well-lived life. You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier, once you hire the right people, once you get through this season, once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different. I know what that's like. For...

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Autor

Krista Williamson

Kategorie

Business

Podcast-Website

www.buzzsprout.com

Neueste Folge

3. Nov 2026

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28: How to get your priority work done (when your days are busy) 16.12.2025

You start your day clear on what you want to get done, you even know what your top priorities are, but by the end of the day, they are still sitting there, untouched. Emails pulled you in, questions came up, something felt urgent, and your attention was pulled in a dozen directions. You were busy all day, but never did get to that decision or that presentation, or those campaign emails. This episo...

27: How to figure out what’s most important (when it all feels equally important) 09.12.2025

Some days you sit down with a list as long as your arm and by the end of the day, half of it is still there, plus a new pile of things you didn’t see coming. You try to plan, reorganize, color-code, and time-block. You keep trying to “prioritize,” but everything feels important, nothing feels optional, and you can’t tell what should happen first, or what shouldn’t be on your plate at all. Undernea...

26: Why prioritizing feels impossible (even when you know what to do) 02.12.2025

When your business is full and every task looks important, prioritizing can feel like an impossible puzzle.  Not because you don’t know what to do, but because nothing feels optional. Everything looks like it needs your attention right now. From the outside, it seems like a planning issue. More lists. Better systems. A cleaner calendar. Maybe even more discipline. But in this episode, we look at t...

25: How to stop avoiding what's hard in your business (with Nicole Keleher) 25.11.2025

Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect. We dig into something almost every business owner struggles with — avoiding the everyday work that actually keeps the business running, and why stepping into small visibility moments feels harder than it should. This isn’t a conversation about discipline or motivation. It’s about how your brain works when...

24: Stop making those tough situations even harder 18.11.2025

You know those days when someone calls in sick, doesn’t deliver their work, or quits with no notice, and you feel like you might lose it? And sometimes you do? Spilling out anger, frustration, or a complete lack of empathy for a difficult situation? Or maybe you can’t stop complaining in your head, feeling like you can’t catch a break, or that the universe must be conspiring against you, because t...

23: What you tell yourself when things don’t go the way you planned 11.11.2025

You had a plan. Maybe it was a hire, a new direction, or something you've been building toward for a while. And it's not going the way you expected. Before you've even had a chance to look at what's actually happening, your mind is already telling you what it means. That you should have seen this coming. That something is wrong with the way you're running things. That mayb...

22: Why it feels like your mind is working against you 04.11.2025

You're in the middle of a launch, a campaign, or a new direction, and it's not going the way you hoped. And before you've even had a chance to look at what's actually happening, your mind is already telling you what it means. That you're not good at this. That it's not going to work. That everyone else seems to figure it out but you. Most business owners assume that&a...

21: That decision you made fast and regretted later 28.10.2025

This episode wraps up my three-part mini-series on decision-making. You know that feeling when something in your business feels like it needs to be solved right now? The pressure builds, you find what looks like the answer, and you move fast. And in that moment it feels like the right call. But later you realize you didn't really decide. You reacted. And there's a difference. It happens...

20: Simplify your decision making process 21.10.2025

You make decisions all day long, what to focus on, who to hire, what to say yes or no to. Some come easily. Others… not so much. You review your notes, compare options, maybe even start drafting a plan, only to put it aside again. The more you revisit it, the less clear it seems. The truth is, it’s not just the weight of one big decision that wears you down. It’s the sheer volume of them. Your tim...

19: When the fear of making a wrong decision keeps you stuck 14.10.2025

You know that foggy space between knowing you need to decide — and actually deciding? Where the more you think about it, the heavier it feels. Every option has a trade-off. Every path feels like pressure. This week, we’re talking about that kind of stuck. The kind that drains your energy, steals your focus, and makes even small choices feel high-stakes. In the first of three episodes of The Decisi...

18: Does the way you think about your goals help you? 07.10.2025

You set a goal and you're working toward it. But instead of feeling focused and clear, there's this low-grade pressure that follows you around. Into your planning, into your day, into how you feel when you check your numbers. And when you hit the goal, there's a moment of relief. But it doesn't last long. Because the bar moves, and the pressure is back. Most business owners ass...

17: The moving target (why your results never feel like enough) 30.09.2025

You finally hit that coveted revenue number; the launch worked, the sales came in, the client said yes. And instead of the relief you imagined, your brain skips right past it. Straight into, “How can I top this next time?” That moment you thought would feel good? It barely registers. And before you know it, the pressure’s back.  The win you worked so hard for has already turned into the new baseli...

16: The busy trap (working hard without getting the results you want) 23.09.2025

You can spend the whole day working non-stop; answering every email, jumping from call to call, and checking things off your list and still not feel any closer to accomplishing your goals. That’s the trap of busy. It looks and feels like progress, but it actually keeps you running in circles, drained, stretched thin, and no further ahead. In this episode, I’m talking about why busy and effective a...

15: The real reason delegation isn’t working 16.09.2025

You hire someone and you feel that wave of relief, like you've finally got something off your plate. You start imagining all the time and mental space you're about to get back. And for a little while, it feels like things are finally going to get easier. But then the work that comes back isn't what you expected. And pretty quickly you're frustrated. You start questioning their...

14: I thought it was my team (a client conversation) 09.09.2025

You've got people on your team, but things still aren't running the way you thought they would. The same issues keep coming up. The same conversations keep happening. And somewhere in the back of your mind, you're starting to wonder if you just keep hiring the wrong people. That's where Susan Bradley was when she started coaching. Susan is the founder of The Social Sales Girls...

13: How to create a team that will get the job done right 02.09.2025

You thought hiring help would give you breathing room. Instead, you’re working longer hours, fixing mistakes, and wondering if you’re just not cut out to manage people. It’s not that you don’t want a team you can rely on—you do. But between training, redoing work, and managing your own frustration, it can feel like more stress than relief. In this episode, we’ll look at why hiring doesn’t automati...

12: Why you can't stop checking everything (and what to do about It) 26.08.2025

You tell yourself you’re just “keeping an eye on things.” But every time you check your email, your sales numbers, your ads, or your messages, you’re pulled back into scan mode. It feels like control. Like you’re staying on top of your business. But in reality, that habit is eating away at your time, energy, and focus — and keeping you in a constant state of alert. In this episode, we’ll talk abou...

11: How to take time off from your business (even if it feels too hard) 19.08.2025

You know you need a break. But every time you think about stepping away, the guilt kicks in. Because there’s always more to do, you feel responsible for keeping things running, and the idea of leaving your team or your customers hanging makes you feel selfish. In this episode, we’ll talk about why time off feels so hard to take when you own the business,  how fear, guilt, and old habits keep you c...

10: Why you feel financial stress (even when things are good) 12.08.2025

Money stress is a big problem for lots of business owners and it's not always because of a crisis—it can be a pattern that shows up even when things are going well. You might still feel money tension when your business is making money, when you're paying your team, covering expenses, and paying yourself without too much trouble. You might still be worried that something could go wrong, y...

9: Why you’re not getting it done (even when you have a plan) 05.08.2025

You know what it's like, you have something important you want to get done, you carve out the time on your calendar, you make a plan for interruptions, you sit down to get it done—only to realize you can't seem to get through the work. You can't focus, you're rewriting sentences, you're distracted, and then the time block ends without you getting it done. This happens more...

8: The version of success you've outgrown 29.07.2025

You worked really hard to build this business. You didn’t really have a roadmap and you sure didn’t have a guaranteed outcome. But what you did have was your vision, your grit, your determination, and a whole pile of really long days. And now here you are, your business is succeeding, but it doesn’t feel like you thought it would.  Most days you feel stretched pretty thin and the more you grow, th...

7: When pushing through starts to backfire 22.07.2025

You’re pretty tired, but you keep going, because that’s what you do as a business owner. You push through, you handle things as they come, and you get things done.  This is all part of the job and even though you know that taking breaks are important, you just don’t see how it’s possible for you or with your business.  And when someone suggests you need a rest, it either feels like a joke or a lux...

6: What to do when your emotions take over 15.07.2025

Let’s talk about one of the biggest things that’s impacting your business—how you feel.  It’s not unusual to feel overwhelmed by all the things there is to do in a day but what you might not realize is the role your emotions play in this too. The way you feel can hijack what you do and sometimes the emotion that’s operating under the surface can get in the way of your logical thought process. This...

5: How to get out of overwhelm (when you have too much to do) 08.07.2025

Overwhelm doesn’t always look like overwhelm on the outside. Your business can be quite polished on the outside: successful, running smoothly, and well organized. But behind the scenes, you feel chaotic, have too many things to focus on, and are constantly behind.  Things might be working on the outside, but they sure aren’t working for you. And  it's been like this for so long now, you don’t...

4: What work-life balance really means (and why you need it) 01.07.2025

If the phrase 'work-life balance' makes you roll your eyes a little, you’re not alone.  I used to think it was a myth. I thought it sounded nice, but wasn’t realistic—especially when you’re running a business, managing a team, and trying to hold it all together. I thought it was a skill I just couldn’t figure out, a tool I was missing, or a system I hadn’t found yet. But I was wrong; bal...

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