10,000 TACOS®

Today's episode Isidro describes what he referred to his parents having a whole lot of  "Ganas" – recall in the very first episode– which is popularly known today as GRIT. What is it? How do you know if you have it? He gives us a few examples of what it is as well as a personal tale told to him by his good friend who grew up in the same side of town as Isidro did.    "The excuses that we put in fr...

Today's episode concludes this 3 part series of how Isidro's dad became one of the "Baddest Taqueros" who roamed this earth. Isidro best describes why his dad was a badass taquero by telling us his father was always "GAME". Being up to doing what ever it takes to get the job done is what Isidro describes as being GAME. Isidro takes us on an exciting and a bit of an emotional journey by giving us a...

On this second part of "The Baddest Taquero",  Isidro describes how his dad was a taco truck pioneer. Isidro talks a little bit about how his father set himself apart from the rest of the taqueros of his time. How a price point of $1.25 for a big taco was a brilliant idea, from a marketing perspective! While others were offering a small taco, Isidro's father got customers to come in with a competi...

  Today we talk about the person who literally drove the truck! Isidro's father - the person who Isidro considers the "Baddest Taquero" who roamed this earth. In this episode, Isidro tells us about why he gets emotional when talking about his dad as well as what his folks went through on the initial day of operating their first food truck. The intentions, persistence and the difference a turn can...

Today we dive into some of the operations within the wheels of his parent's taco truck and all the work that went into making it run smoothly. It's not an easy task to run a taco truck and Isidro's parents did it every day, 7days a week. Hours of prep along with early mornings and late nights were a testament to how devoted his family was to run the truck correctly. If you think your chores growin...

The vehicle in which Isidro and his family served up amazing food with a strong personal connection wasn't just your normal truck. For that, we dedicate today's episode to La Chiquita, the special taco truck. He walks us through the truck and breaks down how they managed to cook and put out so much good food in a small cozy space. Once his family purchased the truck they began a way of life they f...

In today's episode we get an "inside-the-shell" look at Isidro's family and how they founded, cultivated, and operated a successful taco truck business. Isidro's mom was the CEO of their family and used her resources and experiences of farm life as one of 17 children to create a fruitful business for the family. Before modern-day electronics people actually needed to know information in order to g...

This episode features a first in the world of 10,000 Tacos — our very first guest! We welcome David, visiting from Melbourne, Australia. David grew up in Scotland, where Mexican restaurants are few and far between and where their "Taco Tuesday" consists of a hard-shelled boxed taco and salsa out of a jar. David is traveling through the Bay Area on vacation and Isidro scooped him up for the podcast...

In today's episode, we take a bit of a different approach. We've talked about making tacos but from the truck's perspective. Today we tell you a little bit about the food the truck used to bring home.   This episode was inspired because I remember what my friends would say every time they would come over to eat. And that was, "Dude, where did you get this food - from what restaurant?"   My friends...

We begin by introducing LTS. LTS stands for "Little Taco Syndrome" or also known as "Little Man Syndrome" and the " Napoleon complex." Isidro himself has dealt with being "vertically challenged" and was the object of teasing as an adolescent. With the help of the lessons learned from his family's taco truck, he went from being a cute little kid standing on a milk crate to an adult that understands...

"Slow down! You are eating so fast!" If you have ever heard this statement before, this episode is for you. It's easy to eat fast when you are preoccupied, rushed or just really into your food and can't hold back the excitement of the beautiful taco before you. Or maybe you are like Isidro, who even ate fast because of a sibling rivalry and once clocked in at scarfing a whole burrito in 32 seconds...

Today's episode features the great "meat on a grill," or as we know it, carne asada! The carne asada taco represents many good things to Isidro as we hope it does for you as well. This was the most popular dish that his family sold through their taco truck, and the time and attention they took when preparing it for their customers folded into his tight family unit and strong bond. Even if you don'...

As we mentioned in our introductory episode that we'd be talking about the perfect taco. In today's episode, we ask, "Is there such a thing as the perfect taco?" We give our opinion, but more importantly, we uncover why some people think there is such a thing. We finish off with what I think comes close to how the tacos our family used to make.  This familiarity with how they used to make them onl...

Welcome to the 10,000 Tacos Podcast! This is a podcast about, you guessed it, tacos! Maybe even the occasional tortas, enchiladas or chile relleno, but tacos are the reason we are here. Isidro's family sacrificed tremendously so that himself and his family could have the best life possible, and this podcast is just one way of sharing the gratitude he has for all their hard work, heart and ganas. ...