10 Minute Marketing

Send us Fan Mail What if you were posting content too often or maybe not enough and didn't even realize it? What would it mean for your brand's visibility and reach? In this episode, Sonja guides you through the twisty maze of content creation strategies, focusing on the controversial debate of content quality versus quantity. We take a look at the pros and cons of one technique versus t...

Send us Fan Mail Ever dreamed of scaling your business with ease and confidence? Today, 10 Minute Marketing shares the microphone with Dallas Travers, podcaster and founder of The Hive, a mastermind in attracting paying clients, building lists, and expanding businesses through courses. She's opening up about her unique Ripple Effect System - a step-by-step process that layers business growth,...

Send us Fan Mail In this episode, Sonja reveals the power-packed potential of ads on Facebook and Instagram for your brand and how new advertisers should approach the technical and creative set up.  With the world of social media changing the game for branding, Facebook and Instagram ads have become the new go-to strategy. But, should you be running ads on both of these platforms? Sonja walks thro...

Send us Fan Mail Ever wondered how passion can turn into a successful business venture? Today's guest, Stephanie Lichtenstein, founder of Micro Media Marketing, lets you in on her fourteen-year journey filled with growth, opportunities, challenges, and triumphs. With the same exuberance that made her take her first steps into the digital marketing scene over a decade ago, Stephanie recounts h...

Send us Fan Mail In this Coaching Call style 10 Minute Marketing episode, Sonja Crystal Williams sits down with Cloe Guidry-Reed, who has journeyed from being a risk management consultant to a tech entrepreneur as the CEO of Hire Ground — a SaaS platform that connects diverse suppliers and enterprise buyers.   Throughout the episode, they outline the trajectory of Hire Ground's growth and Son...

Send us Fan Mail Shifting from being on the verge of burnout to launching her own successful operations team and business, Lenica Stephen, the Founder and CEO of IBOSS, shares her inspiring journey from leaving the comforts of a corporate career to stepping into the challenging world of entrepreneurship! With her work at IBOSS, Lenica offers a unique perspective on how operations serve as the crit...

Send us Fan Mail Ever felt an internal tug-of-war, where your emotions don't align with your external life? We've all been there, and Violetta Znorkowski, the savvy founder of Expand and Impact, joins us for Part 2 of our discussion on overcoming business burnout to shed more light on that topic.  In this episode, Sonja and Violetta discuss the critical topic of self-awareness, exploring...

Send us Fan Mail Whether you're a busy professional or run a business, the impacts of hustle culture and striving on our mental and emotional well-being and relationships can be overwhelming, often leading to unwelcome stress or burnout. If this feeling sounds familiar to you, today's episode features a stimulating conversation with Violetta Znorkowski, Founder of Expand and Impact. She...

Send us Fan Mail In today's episode, we take a deeper dive into the inner workings of a growing startup. Education practitioner and founder of Champion Instructors Education and Training, Dekiyyah (Kia) Edwards, shares insights from her 3-year journey from launching a new business and finding areas of success to discovering new challenges to marketing her business online for continuous growth...

Send us Fan Mail In this episode, Sonja discusses some critical perspectives around the emerging use of Artificial Intelligence (AI) in content marketing and social media. She shares tips on how marketers, teams, and brands should navigate through this game-changing era where AI is not just influencing search engine results but redefining how we create content. Imagine a world where a tool like Ch...

Send us Fan Mail Is your marketing team currently using data and insights discovered from website visits to enhance your marketing strategy? In this episode of 10 Minute Marketing, Sonja welcomes Ally Anderson, the brilliant mind behind Akari Digital. With over a decade immersed in the world of marketing, Ally shares why companies need to consider the power and value of making data-driven decision...

Send us Fan Mail Do you believe writing a book is an uphill task? Internationally renowned book coach, Jessica Andersen, joins Sonja Crystal Williams to debunk this myth and illuminate the path to becoming a successful author. They delve into Jessica's journey from proofreading to coaching high-impact leaders. Jessica also demystifies the writing process, highlighting how you can brand yourse...

Send us Fan Mail Have you ever wondered how LinkedIn's algorithm works, and how you can take advantage of it to boost your brand's online impact? Today on 10 Minute Marketing, Ivana Brutenik, a leading expert on LinkedIn employee ambassadors, joins Sonja in a riveting conversation that illuminates this mystery. Ivana's journey, from a young headhunter to revolutionizing the LinkedIn...

Send us Fan Mail Join us as we take you behind the scenes with Tamsin Parry, a remote team specialist hailing from Cape Town, South Africa, who has mastered the art of finding Filipino VA's to propel her clients' business operations to the next level. Tamsin shares her background, her journey, and her process of matchmaking business owners with talented and dedicated Filipino VAs. Imagin...

Send us Fan Mail  Imagine managing not one, not two, but three different businesses simultaneously! That's exactly what Chris "Willa" Williams, co-founder of Go Getter Marketing Group and visionary leader of the Go Getter Team in real estate, has accomplished. Today, we deep dive into Chris's entrepreneurial journey, chatting about his evolution from a sole proprietor and revea...

Send us Fan Mail In this episode, Sonja Crystal Williams, host of 10 Minute Marketing shares the purpose behind the relaunch of our podcast. Sonja discusses launching the podcast out of a desire to really help entrepreneurs. Episodes in this podcast will includes interviews with business owners from all over the world from different walks of life, different experiences, and totally different types...

Send us Fan Mail In this episode, Sonja unravels the world of metrics like ad relevance and cost per click that play a crucial role in assessing your Facebook ad campaign's success. She also underlines the importance of not merely guessing, but setting up proper conversion tracking. Moreover, Sonja will guide you on setting up your Facebook Pixel for more accurate tracking. We also stress the...

Send us Fan Mail How are you perceived on social media channels? Not your personal voice. But your voice as a brand and business. Establishing a tone and voice is so important regarding how you talk about your business on social media and other digital marketing channels. This is important whether your brand is just starting out, going through a rebrand, or you are a solo marketer joining a brand’...

Send us Fan Mail In this episode, Sonja and Kylie discuss key factors that can help business owners get comfortable with becoming the face of your brand. So many business owners or high-level executives are shy about sharing their story and talking about themselves. There’s a saying in sales: people do business with who they know, like and trust. And, more than likely, it's not just your busi...

Send us Fan Mail In this episode of 10 Minute Marketing, Sonja breaks down exactly what you need to ensure you get on a regular posting schedule for your social media content, blog posts, or related content that gets shared and distributed online. She starts out by sharing one key factor, the need to create a Content Calendar and from there she gives a variety of ideas on how brands can begin to g...

Send us Fan Mail Hashtags are great and can truly help your content get categorized when it comes to posting on social media channels such as Instagram, Twitter, LinkedIn, YouTube, and TikTok.  In this episode, Sonja breaks down a few key steps required to get your brand visibility. Research hashtags (8:54). Figure out which ones are trending, which ones are popular, and which ones are overused. ...

Send us Fan Mail At some point in your business, especially if you run an online store or brick-and-mortar business, you're likely to get positive reviews. However, with the positive reviews can come negative reviews and it's important to know how to react as a business. In this episode, Sonja and Kylie address the do's and don'ts when you get bad reviews or negative comments o...

Send us Fan Mail In this episode, Sonja and Marika talk about the best tools that entrepreneurs can use to build their own website or tools to consider even if you're hiring a web designer. Business owners often ask us: If I have a new business and I want to get a website rebuilt that I already have, and I have another website that I’m trying to build what are my best options for both?  Wheth...

Send us Fan Mail In this episode of 10 Minute Marketing, Sonja is joined by entrepreneur and community leader SJ McMillan, founder of MelanList. MelanList is a community dedicated to helping align Black business owners, Black community, and promoting global Black consumerism. Looking at how people spend their money, how businesses are being chosen by consumers, and how a business uplifts its commu...