Your Dream Business

Today’s episode of the podcast is an interview with Christina Jandali who is a confidence-boosting, cash creating, business growth strategist who helps course creators build a raving fan base so they can sell through Facebook groups. We talk all about starting and managing Facebook groups, how to grow a Facebook group, and what content to post in your Facebook group.   KEY TAKEAWAYS COVERED I...

This week’s Small Business Superstar is Jenn Boyles from JB Direction Design. A little bit about Jenn’s amazing business… Jenn is a graphic designer, web designer and branding expert. Jenn specifically works with holiday rental owners to help them achieve more direct bookings with their website and marketing. What one marketing thing made a difference to their business?  Finding a Niche. Jenn...

In today’s episode of the podcast, I give you some practical tips you can implement into your business surrounding testimonials. I tell you why they are important, how to get them, how to get good ones, what questions you should ask and so much more! KEY TAKEAWAYS COVERED IN THE PODCAST ·     Only 20% of people actually complete online courses they purchase. In my latest F...

This week’s Small Business Superstars is Fifi Mason who is a personal brand and a visibility coach. A little bit about Fifi’s amazing business… Fifi helps introvert business owners to figure out who they are in business, their core principles of their brand, their positioning, who they want to work with, finding a niche and what makes them different. As well as getting their personality across and...

Today’s episode of the podcast is an interview with Fara Rosenzweig who is head of content at ManyChat. We talk all about ManyChat as a chat marketing platform that allows business owners to create engaging, meaningful conversations with customers. KEY TAKEAWAYS COVERED IN THE PODCAST ·     ManyChat is a chat marketing automation platform – Using Facebook Messenger API to...

This week’s Small Business Superstars is Phil King who is a freelance voice actor, supporting actor, photographer, and audio engineer. A little bit about Phil’s amazing business… Phil is primarily a voice actor but over the last 12 months, Phil has had to extend his business due to the current situation so has been helping creatives with their podcasts and actually edits this podcast too! What one...

In today’s episode of the podcast, we are talking all about the latest social media platform, Clubhouse. I explain what the platform is, how to get started and whether you should be using it for your business. KEY TAKEAWAYS COVERED IN THE PODCAST ·     Clubhouse is an audio-only app. ·     You can follow people on Clubhouse and people can follow yo...

This week’s Small Business Superstars is Jennifer who is an author and advocate for domestic abuse. A little bit about Jennifer’s amazing business… Jennifer’s book is all about emotional abuse and cohesive control, after experiencing this first hand. Jennifer also runs a small business networking membership called Latte and Live. What one marketing thing made a difference to their business? ...

This episode of the podcast is an interview with the lovely Phylecia Jones who is a speaking expert. We talk all about speaking during the current climate and how the industry may look post-pandemic, finding your audience through speaking and the importance of being a speaker in your industry. KEY TAKEAWAYS COVERED IN THE PODCAST Speaking is the best way to show authority inside your business – yo...

This week’s Small Business Superstars is Jan Park from Blue Florist. A little bit about Jan’s amazing business… Blue Florist is a flower shop based in Shifnal who sell beautiful bouquets and house plants. What one marketing thing made a difference to their business?  Jan did two things! Firstly, a competition and secondly, a video! The video was “How to look after your house plants”. Jan show...

This episode of the podcast is all about why you need an email list for your business. I talk you through the 5 main reasons why they are so important. KEY TAKEAWAYS COVERED IN THE PODCAST ·     The first reason you need an email list is to connect with your audience. ·     Email marketing is another route to your customers that you don’t want to m...

This week’s Small Business Superstars is Alice Jennings who is a small business consultant. A little bit about Alice’s amazing business…   Alice helps small business owners to find the right systems and structures, to make running their business easy and give them more time. What one marketing thing made a difference to their business?    Alice gave all her clients a “panic button”...

In this episode of the podcast, I have the amazing Jane Travis who used to be a councillor and now helps other counsellors with their marketing. Jane is a very good friend who has really supported me through some really difficult times and I knew she would be the perfect person to bring on and talk about this topic. Today we talk all about mental health and my own struggles I have experienced and...

This week’s Small Business Superstars is Dr Sarah Goulding who is a GP and a coach for doctors specialising in career change and wellbeing.   A little bit about Sarah’s amazing business…   Alongside being a GP, Sarah mentors and supports GPs, is an appraiser and also teaches GPs on their training scheme.   What one marketing thing made a difference to their business?    Pu...

Today’s episode of the podcast is an interview with the lovely Roger Cruickshank who was in the Royal Air Force alongside my husband as a fighter pilot. Roger also skied in the REF ski team and went on to actually ski in the winter Olympics! We talk all about mental health, the importance of speaking about it and raising awareness, and combating the stigma attached to mental health.   KEY TAK...

This week’s Small Business Superstars is Abbie Burns from Darley Dance Productions.   A little bit about Abbie’s amazing business…   Darley Dance Productions specialises in providing dancers and singers for corporate events and entertainment, as well as elite sports.   What one marketing thing made a difference to their business?    Crowdfunding! After Abbie’s entire busin...

In today’s episode of the podcast I talk all about marketing your business without using social media. After some recent changes to Instagram, Facebook and Apple, it is more important than ever that we do not put all our eggs in one basket and look at alternatives to social media marketing for our businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST   Instagram has changed it’s terms of se...

This week’s Small Business Superstars is Sally How from How Fine Designs. A little bit about Sally’s amazing business… Sally is a sustainable jewellery designer who creates meaningful jewellery that is eco-friendly and longer-lasting. What one marketing thing made a difference to their business?  Pinterest - a really powerful search engine and amazing for SEO purposes. Some live pinning, some...

Today’s episode of the podcast is an interview with the lovely Dallin Nead who is the CEO of Content Supply Co and one of the world’s top branding messaging experts. We talk all about how to take your vision for your business and implement this in your marketing and the impact of talking about your vision when finding your perfect customer. KEY TAKEAWAYS COVERED IN THE PODCAST 3 step content proce...

This week’s Small Business Superstars are Laura Moore and Laura Davies, otherwise known as the two Lauras! A little bit about the Two Lauras’ amazing business… Laura and Laura own The Hub for Social Media Managers – providing support for freelance social media managers to grow their business through a membership and online courses. What one marketing thing made a difference to their business?&nbsp...

Today’s episode is all about planning your marketing for your business next year. KEY TAKEAWAYS COVERED IN THE PODCAST ·     When you are a business owner, it is important to know where you are heading. ·     List the key activities you need to do in order to achieve your goals. ·     Think about all the things that will be...

This week’s Small Business Superstar is Roseanna from Roseanna Croft Jewellery. A little bit about Roseanna’s amazing business… Roseanna specialises in jewellery for you design, creating jewellery for lots of different chapters in women’s lives. Roseanna uses both traditional and modern techniques to make her bespoke jewellery, as well as redesigning old jewellery. What one marketing thing made a...

Today’s episode of the podcast is an interview with the brilliant Rob and Kennedy who are the creators of Response Suite and complete email marketing gurus! We talk all about email marketing, giving value to your list, training your audience, and how to send DAILY emails to your list. KEY TAKEAWAYS COVERED IN THE PODCAST The best way to become good at something is to do it more often! If all we ev...

This week’s Small Business Superstar is Caroline from Hunkington House Kitchen. A little bit about Caroline’s amazing business… Hunkington House Kitchen is based in Shrewsbury offering wedding cakes/sweet treats, and more recently online classes via Zoom for keen bakers. Caroline had to adapt her business after the pandemic affected her wedding cake business and has now started to offer online cla...

In this episode of the podcast, we talk all about reviewing 2020 and planning for 2021. There is a workbook for you to download and work through whilst listening to this podcast, so you can kick 2021 off with the best start for your business. KEY TAKEAWAYS COVERED IN THE PODCAST Reviewing 2020 – what went well? What are you grateful for? What are the positives? What didn’t go so well in 2020? Thin...