Winning Edge

Mother Teresa, despite working with the poor, didn't have a poverty mindset when fundraising She would sit in first class to raise thousands more than the ticket cost The poverty mindset involves negative thoughts about fundraising, such as: Feeling unworthy of donations Thinking you're interrupting donors Believing donors won't give if asked Effective fundraisers adopt the Partners...

Fundraising efficiently is crucial for a successful campaign Imagine filling a wheelbarrow (fundraising goal) with a spoon (small donors) vs. a shovel (major donors) Major donors contribute over 80% of funds in most campaigns Asking for larger donations saves time, which is finite in a campaign Ask for a range of donations, as some donors may give more than expected Focus on major donors to fund a...

Fundraising is a learnable skill crucial for winning elections Donors typically have three questions:   1. Who are you?   2. Why are you running?   3. How are you different? Introduce yourself and share your background to build trust Answer "Why are you running?" using the formula:  State the Problem + The Status Quo + Your Solution Stand out by having a plan and making a promise Make th...