The Pubcast with Jon Loomer

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/

This episode was broken down into the following sections: Balancing Work and Home: It's okay The New Facebook Ad Campaign Facebook Page Tagging Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: New Facebook Advertising Campaign Structure: The Addition of Ad Sets News Feed FYI: Showing Stories About Topics You Like Webs...

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/

This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/

This episode was broken down into the following sections: WhatsApp Acquisition The Value of Facebook Ads The Power of Website Custom Audiences Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of  Foxwell Digital  for sharing a beer, his worldly travels, and  his wisdom on ads. Mentioned and Related Links...

Facebook Fraud Response: Are Facebook Ads a Waste of Money? http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ Virtual Bagel experiment Virtual Cat My issues when Optimized CPM first came out My entire Facebook strategy is based on building a relevant audience How I Got 35X ROI on Facebook Ads How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI Popular Viral Video Claiming...

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/

FACEBOOK CALL TO ACTION BUTTONS What they are Why it's a big deal Creating for ads Creating for organic posts How to use BLOGGING TIPS TO SUCCESS Reflection… TIPS

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/

This is a bit of an experiment. The written version of this blog post is found here: https://www.jonloomer.com/facebook-fraud-response/ Do you like having an audio version? Let me know!

SME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn't make it. Use it as motivation! - 300k page views in January - Diversifying into blog coaching? But how? - How does this change things? Does it at all?   IMPACT OF WCA   - Cut CPL in half - Strategies - Build Likes - Drive Traffic - Increase sales   IMPORTANCE OF EMAIL LIST   M...

Topics:   Website User Custom Audience (HUGE!) Why you shouldn't build a business entirely through Facebook You're more than a marketer Continuing to build my business Sign up for my weekly mini-webinar     Website Custom Audiences:  http://jonloomer.com/wca   You're More Than a Marketer Why You Shouldn't Build a Business Entirely through Facebook   Sign up for my weekly Mini-Webinar

Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith) Lives in Mass Blogged since 1998 Podcast:  The Human Business Way   Recorded podcasts and launched small media network in 2006 Affiliates...

Is Facebook Organic Reach under reported? My reported bug:  https://developers.facebook.com/x/bugs/1432813043619820/ Clarification from Facebook about Total/Organic/Paid Reach on help center:  https://www.facebook.com/help/207514762649219 About my controlled test   Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, tradin...

COACHING - jonloomer.com/coach   LAS VEGAS NMX   REFLECTING ON 2+ YEARS   GOALS FOR 2014   1. Share More Frequently   2. Establish a Facebook Sales Funnel   3. Target email subscribers with link shares   4. Retarget website visitors   5. Create a Saved Target Group in Power Editor   6. Try oCPM (again)   7. Try the Sidebar (again)   8. Track Conversions   9. Create an Online Offer   10. Create a s...

My last episode of 2013! Pull up a barstool... - New Infographic - jonloomer.com/infographic - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own site - Engagement .29% to .26% - Engagement per fan for Links, .12% to .11% - Engagement rate for all content types from 3....

Pull up a barstool! Here's this week's show notes:   REACH - Story in AdAge   TWITTER - Unreasonable Expectations   REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards   MARKETERS LEAVING - Competition   How to Reach More Fans Organically - When your fans are online (EdgeRank Checker also including this in their tool) - Post Frequently - Reshare Old Content - Produce Highly...

Pull up a barstool! Here are this week's show notes:   ·       Speaking at the Inside Social Marketing conference in NY 12/4/13 o    Social Media Metrics: What Does it all Mean? §   Measuring ROI §   Importance of conversion tracking §   Right column success ·       Facebook's Link Algorithm Change o    Traffic to media sites up 170% o    Update to story bumping ·       My Facebook Offer o    My f...

Pull up a bar stool! Here's this week's show notes:   - Sidebar vs. News Feed vs. Mobile: Click here for the blog post - Most advertising goes into mobile focus - FBX - Why Andrew doesn't recommend ever using a lifetime budget - What number Andrew recommends is the highest ad frequency you should never pass  - The new News Feed and why doesn't Jon have it yet?!   Do you need help with Facebook ads...

Pop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page.  * Virtually no engagement the first month. * First year-plus, experienced some solid growth. * It wasn't until this year — Beginning in July — when my business truly took off on Facebook. * Lesson: 1) Don't Quit. 2) Build an audience through providing value. 3) Sell i...

Pull up a barstool! Here's this week's show notes:   FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons •A daily assignment to hold you accountable •The option to subscribe to a different lesson emailed to you every weekday   •Define all relevant terms •Learn how to use the...

Pull up a barstool! Here's this week's show notes: * Why no guests for now * Featured Fan Segment - Featured Fan #1: Barry Tubwell - Q: Paid Post (CPM or oCPM) - Promoting a Product (CPM or oCPM) - Featured Fan #2: Cathy - Q: New client with 7k fans, no engagement - Sporadic posting - Christmas coming up, sales - How to make best use of advertising budget - Reengage current fans * How to submit yo...

Pull up a barstool! Here's this week's show notes:   1 1)   New Featured User Question Segment   -If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes... - Premium Support (live chat) - Better interface for Power Editor - Allow anyone to access any test feature they want   Want to be a featured fan on the Pubcast and have your question answered by Jon? Click here: jonloomer...

Show Notes for this week's Pubcast:   Become a Featured Fan on the Pubcast! Click JonLoomer.com/awesome   - Subscribe via iTunes - Review the Pubcast - Leave a question   Transition to Infusionsoft - I need a VA with Infusionsoft experience! - email jon@jonloomer.com   JonLoomer.com/mini-webinar - Go sign up! - 4-4:30p every Wednesday EST   Social Media Success Summit - Public speaking tips   Ad C...