The Pubcast with Jon Loomer

Facebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...

Facebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the same way. It's no wonder they're easily confused. I try to clear it up in this episode.

Web events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works and what you need to know. For more info, go to https://jonloomer.com/events-intro

Facebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part of every advertiser's toolbox. Here's a closer look at their advantages and disadvantages.

Multiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description fields. But, there are some things to consider first.

Call extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed. Instead, a call extension ad looks like a link ad. When clicked, it loads a page of your website. But, there's a persistent "Call" button at the bottom of the page from a mobile device. Here's how to create them...

Facebook added an option when using Dynamic Creative called Optimize Creative For Each Person. This is actually a pretty big enhancement that allows Facebook to make major edits to your ads if it's believed that a user will respond favorably to them. Check it out...

Dynamic Creative is a nice option that helps you find the best combination of assets to get you, in theory, the best possible results. But, how do you view the best performing combinations?

A consistent, motivated approach to content creation needs a spark, however small. Don't worry about perfection. Start somewhere. Create. Here's how that happened for me...

Instead of creating multiple ads or running a split test, you may instead want to turn on Dynamic Creative. Here's how it works and some things to consider...

Audience fragmentation can become an issue when running multiple ad sets with different audiences that promote ads with similar creative and setup. The result can be less efficiency with your ad spend. Luckily, you can manage this with Automated Rules.

If you advertise for clients, you surely need to get approval on ad creative before ads can go live. There are two primary ways to do this.

Back in 2021, the Attribution Setting was born. This new unified setting took the place of the Conversion Window and Attribution Window from the pre-iOS world. This works differently than it did before, and it's important to understand how this impacts your advertising.

We know that website custom audiences will shrink due to iOS opt-outs. What we don't know, because Facebook never makes it clear, is to what extent this is the case. Not to mention, they never address specific scenarios that could create loopholes or confusion related to these opt-outs.

Most advertisers understand the importance of domain verification since the rollout of iOS 14+ changes in 2021. But there is actually another reason to claim ownership of your website beyond the benefits of configuring your web events.

Oh, this was fun. In this episode of The Pubcast, I take a trip down memory lane and remember some of the things that you may have forgotten about Facebook, Facebook marketing, and Facebook ads from as long as a decade ago. Remember That??

If you've spent any time in Events Manager, you've surely received notifications from Facebook related to unrecognized domains sending events from your pixel. You can control this using a setting called Traffic Permissions.

If you've run any video ads at all, you're undoubtedly familiar with auto-play. This can be good and bad, but it ultimately complicates reporting. You're going to get a whole lot of video plays, but you lose some context on the quality of those views. You can get this back with Breakdowns by Action, which allow you to separate actions with sound on and off as well as from auto-play or clicked-to-p...

Advanced Matching is a little thing that can provide incremental improvements to your conversion attribution, optimization, and targeting. Here's what you need to know...

Automatic Events can help you set up those pesky standard events automatically (hence the name) without code. Here's how to turn them on...

Facebook has started rolling out custom formatting for ad reports, and it could be super helpful. Here's how to find out whether you have it, how it might be used, and my one big issue with it.

The ad auction is what determines who sees an ad. How do you win an auction? Your ad needs to have the highest total score, which is based on three different factors. Let's discuss...

On November 10, I published a podcast episode. I had no idea what I was starting. I'd end up going on a streak of publishing a new episode every day for 100 days (and counting). It's kinda crazy. In this episode, I crack a bottle of red and talk about how I organized myself to do this, the different methods of tracking, how it's impacted my content development strategy, and where it's going next.

Some advertisers have seen the Advantage Plus campaign creation method when setting up a conversions campaign in Ads Manager. It's actually been rolling out very slowly for the past several months. Is this a big deal? Does it offer significant benefits? Let's break down what we know...

The big spenders can make the most impact, but that doesn't mean that you can't drive results on a budget. But, with those restrictions, you can't follow the same rules. You should have three priorities for how you spend that budget...