The MotUS Edge

On this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, Kevin Brubaker, and Cole Stott share their funniest and most chaotic competition season stories—from missing team music at CHEERSPORT to building haunted house backdrops that nearly collapsed. Beyond the laughs, they dive into real strategies for gym owners: setting clear expectations with athletes and parents, improving com...

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with Orson Sykes, the visionary founder of Twist and Shout. Orson shares his journey from NCAA gymnastics champion to one of the most respected leaders in All Star cheer. He opens up about starting his gym, the challenges of hiring and retention, building strong athlete foundations, and navigating...

The first podcast where the gang is all together in person - Join Stacy, Casey, and Cole from the 2025 Business Expo as they get ready to kick off this year's event.   Enjoy clips from some of the guests that have joined the expo in making it our largest and best yet!   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | info@joinmotus....

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with special guest Jenna Kennedy to unpack her inspiring journey through cheerleading, sports, and business. Jenna shares how she grew up in all-star cheer, earned life-changing opportunities with the New York Yankees and Charlotte Hornets, and eventually found her way back to the cheer world thro...

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Jason Larkins,   and host of Let's Talk Cheer Podcast. Jason shares how he launched his show during COVID, the hurdles he overcame, and the lessons he's learned about transparency and leadership in the cheer industry. He also gives us a behind-the-scenes look at his brand-new book, Upside Down and Back Again:...

In this short but powerful episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones dive into the challenge of making tough decisions when there's no perfect answer. From navigating life-changing choices during COVID to handling emergency situations in the gym, they share real strategies on gathering input, trusting your instincts, and knowing when to pivot. They also discuss the importance o...

On this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker dive into the importance of building a leadership pipeline inside your gym. From junior coaching programs to developing directors and future owners, they share real stories of how athletes can grow into strong staff members and leaders. Stacy and Kevin unpack the traits that make a great leader, the role of mentorship,...

In this special episode of The MotUS Edge Podcast, hosts Stacy Rowe, Cole Stott, and Kevin Brubaker welcome Varsity's Bill Seely and John Newby to reveal the launch of the Pro Cheer League. From tryouts and team selection to league expansion and athlete pay, they unpack everything about this groundbreaking step toward a professional cheerleading path. Hear how Pro Cheer League combines the best of...

Join Casey, Cole, and Kevin as they dive deep into co-host Stacy's incredible writing career! From her four published novels to her latest passion project, "The Pioneers of All Star Cheer," Stacy shares how her fiction writing background led her to tackle the untold history of the All Star cheerleading sport. Discover the extensive research process that involved interviewing over 100 pioneers and...

Join Casey and Stacy on The MotUS Edge Podcast this week as they dive deep into the transition from coach to director or owner. In this insightful episode, they explore the key mindset shifts required to move from being an individual contributor to becoming an effective leader. Learn how to build your business acumen without losing your passion for coaching, navigate the delicate balance of managi...

In this powerful episode of The MotUS Edge Podcast, Stacy and Casey sit down with Joey Gamper Cuthbert, author of Squad Safe, to talk about creating real change in the culture of cheerleading. From moving past performance-at-all-costs mindsets to fostering environments where athlete wellbeing, transparency, and mental health come first, Joey shares practical strategies that empower coaches and upl...

Summer's ending with a bang in the All Star cheer world, and Stacy, Casey, and Kevin are here to share all the chaos! From wrapping up the summer season to pivoting into back-to-school mode, this trio dives into the whirlwind that is gym life during transition time. Fair warning: they rarely stick to the script in this one, veering off into hilarious stories and uncontrollable laughter that'll hav...

Join hosts Stacy and Cole as they dive into the essential role of respect in achieving success. In this episode, they explore how respect is a two-way street—something you must give freely while also earning from others. Through their signature banter and dad jokes that'll make you groan (in the best way possible), Stacy and Cole break down why respect forms the cornerstone of meaningful professio...

Join Casey and Stacy on today's episode of The MotUS Edge podcast as they dive into the game-changing strategy of business diversification!   🔍 Discover why expanding your business offerings can be the key to long-term stability and growth   💡 Get actionable strategies for identifying new revenue streams that align with your core business   🚀 Explore creative diversification ideas you might nev...

Join Stacy, Casey, and Kevin as they sit down with fresh gym owners Brinti Walker and Jenni Brown for an honest conversation about the realities of starting a gym business. From navigating unexpected challenges to finding your footing in those crucial first months, Brinti and Jenni share their real-world experiences while our hosts offer practical tips and hard-earned wisdom for anyone considering...

Casey, Stacy, Kevin, and Cole take a quick break from the usual format to celebrate Independence Day with some patriotic spirit and groan-worthy dad jokes that are sure to make you red, white, and blue in the face! Join the crew as they share how they're celebrating the holiday and deliver some star-spangled humor that's almost as explosive as the fireworks. It's a bite-sized dose of freedom, fun,...

In this dynamic episode, Cole and Stacy dive deep into why continuous learning is the ultimate competitive advantage for business owners. Discover why the moment you stop growing is the moment your business starts dying. Stacy shares her personal "learning addiction" and how it's transformed her business approach, while Cole reveals practical strategies for making education a cornerstone of your o...

In this episode, Casey and Stacy dive into the art of selecting the perfect choreographers for your gym programs and teams. They share insider tips on how to identify choreographers whose style aligns with your gym's vision and how to prepare your coaches and athletes to make the most of these valuable sessions.   Whether you're a coach looking to elevate your routines or a gym owner wanting to ma...

This week, Kevin and Casey sit down with Brittany Sterkle, owner of Motion Athletics in Bozeman, Montana, for a conversation filled with laughs and valuable insights. Brittany shares her journey from teaching cheer classes in her now-husband's dance studio during college—admitting with humor that "back then, no one knew what they were doing!" But what started as humble beginnings has evolved into...

Join us as we sit down with Carlos Foster and Andrew Day from All Day Cheerleading to explore the fascinating evolution of cheerleading. Our guests share insights on how this dynamic activity has transformed over the years to become the diverse sport it is today. From traditional school squads to recreational programs and competitive all-star teams, we break down the different pathways and styles...

Join hosts Stacy, Casey, and Cole for an electrifying conversation with multi-talented performer Bettis Richardson! From his roots as an all-star cheerleader and dancer to choreographing across the nation, Bettis shares his journey to Los Angeles, California where he pursued his dreams of becoming a singer-songwriter and entertainer. Now crushing life as the frontman of the internationally acclaim...

n this episode of The MotUS Edge Podcast, we sit down with All Star Pioneer Kevin Jones, whose passion for All Star cheerleading has shaped his entrepreneurial journey. After successfully building and selling his business, Kevin took a well-deserved break before returning to the industry with his latest innovation: The All-Star Premiers—a turnkey showcase solution for All Star gyms looking to kick...

Join hosts Casey and Stacy as they welcome Nelson De Dios, creator of the innovative CheerSync App. In this episode, Nelson takes us behind the scenes of developing a specialized application designed to transform the All Star Cheer tryout experience. Discover how CheerSync streamlines the complex team formation process, giving coaches powerful tools to make more effective decisions while saving va...

Join us as we sit down with Sean Timmons, a respected figure in the cheerleading community. Sean takes us on a journey through his early days in cheer and shares heartfelt reflections on his interviews with Stacy for "The Pioneers of All Star" book—an honor that meant a lot to him.   The conversation shifts to Nfinity's passion project: The College Combine. Learn how this innovative program operat...

Join us for a delightful conversation with Kali Seitzer! Kevin shares hilarious stories from Kali's early days in his gym, revealing the journey that shaped her coaching philosophy. Discover how Kali's psychology background gives her unique insights when working with young athletes, creating meaningful connections that go beyond skills training. Plus, get an inside look at her renowned Cheerfest c...