Brian Aucoin

The Marketing Brief

Join host Brian Aucoin, a 25-year veteran of marketing and media. He's worked with premier brands: XBox, Mattel, Campbell's Soup, Moonbug, Sony Pictures, Paramount Pictures, Disney, Protect our Winters and goodr. The Marketing Brief is a short-form podcast for CMOs, founders and growth leaders navigating the AI-powered, value-conscious economy. Each episode explores the systems, consumer tensions and cultural shifts shaping marketing in 2026. We seek practical and strategic conversations that elevate the voices of industry experts.

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Forfatter

Brian Aucoin

Kategori

Business

Podcastens hjemmeside

aucoinconsulting.org

Seneste episode

15. okt. 2026

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Episoder

Errol & Brian Open Up on the Current Job Market and How to Navigate Unemployment 28.04.2026

The conversation covers Errol Firestone's career background, challenges in navigating unemployment, economic factors affecting the job market, the impact of AI on the industry, coping with unemployment challenges, and the seasonality of hiring and job market dynamics. Takeaways Challenges in the job market Impact of AI on the industry

Mama J (Johnnie Lloyd) & Brian Discuss Mindset, Authenticity and How to Show Up With Value (S1 E13) 21.04.2026

In this episode, Mama J (Johnnie Lloyd -MindsetMAVEN) discusses the importance of authenticity and identity first. She shares insights on navigating authenticity in the workplace, helping young people find their authentic selves, and the impact of AI on authentic interactions. The conversation highlights the power of authenticity and the journey to self-identity. Takeaways The power of authenticit...

John & Brian Discuss AI in the Workplace & Measuring Workplace Culture (S1 E12) 14.04.2026

The conversation covers the topics of AI in talent management, measuring company culture, personal use of AI, and exciting aspects of life. John Betancourt, CEO of Human Intelligence, shares insights on the impact of AI and the measurement of company culture. He also discusses his personal use of AI and shares his excitement about various aspects of life. Takeaways AI in Talent Management Measurin...

Izzy, Eli & Brian Discuss the Activation Space and the Power in Bringing People Together (S1 E11) 07.04.2026

The conversation covers the origin story of Vagabonds, their approach to creating immersive environments, the shift to a conversation economy, and the importance of authenticity and culture building. Key takeaways include the focus on immersive environments and the shift to a conversation economy in marketing.

Sarah & Brian Talk Ecosystem-Building, Community and Consumers IRL (S1 E10) 31.03.2026

Sarah Knapp, an ecosystem builder, discusses the importance of community for brands and the value of long-term community activation. She shares insights on consumer trends, the regional specificity of community motivations, and the ongoing conversation about community as a trend. Takeaways Long-term community activation is essential for brands to build a deep and impactful association with shared...

Sydney & Brian Talk Marketing Systems, Segmentation and Community-Based Marketing (S1 E9) 24.03.2026

Sydney Boyd, founder of Die Hard, Inc., discusses the evolution of marketing systems, challenges in event marketing, the role of AI tools, the concept of a marketing operating system, fan-based marketing, community building, and exciting developments in the field. Takeaways Evolution of marketing systems Challenges in event marketing

Rich & Brian Throw Back to “TV is King" Era, Drop Names and Relate Forward to Streaming (S1 E8) 17.03.2026

The conversation covers the evolution of the media landscape, advertising trends, and the impact of television advertising. It also delves into the aspirational place for marketers, cross-platform marketing, and innovative marketing strategies. Takeaways Media landscape evolution Advertising trends

Kelly & Brian Cover Career Coaching, AI Adoption and Moving Communities to Advocacy (S1 E7) 10.03.2026

The conversation covers the challenges of AI adoption and the impact of AI on industry and education. It also delves into the evolution of the marketing industry, the use of AI as a leverage tool, and its role in community building and brand alignment. Additionally, it explores the concept of conversation economy and the excitement about giving back and community building. Takeaways AI adoption ch...

Mark & Brian Go Deep on AI Adoption and The Iterative Process (S1 E6) 03.03.2026

Mark Phelan, CEO of Projxon, discusses AI adoption, culture, and integration within the business environment. He shares insights on Gemini and Notebook LM, emphasizing the importance of an iterative production process and collaboration. Takeaways AI adoption starts with culture Integration of AI tools within the Google Workspace The Michelin method emphasizes an iterative production process

Jamie & Brian Discuss Autonomy and People in the Workplace (S1 E5) 24.02.2026

The conversation covers topics such as delegation intelligence, the founder's trap, building systems, autonomy, leadership, culture, authenticity, long-lasting relationships, understanding and motivating employees Takeaways Delegation is a superpower Building systems and autonomy

Ben & Brian Explore a Sales AE's Perspective on AI Adoption (S1 E4) 17.02.2026

Ben Kieswetter, a new Account Executive (AE) at Outside, discusses his background, role, and the impact of AI on sales and marketing. He shares insights on effective outreach, authentic communication, and his excitement about his new role and lifestyle. Takeaways Effective outreach requires authenticity and relevance. Understanding the audience is crucial for successful marketing and sales.

Jacob & Brian Talk About Community, Events and AI Adoption (S1 E3) 10.02.2026

The conversation with Jacob Zucker covers the topics of community and events in 2026, the impact of AI on marketing, entry-level positions, and human involvement, as well as Jacob's personal passion for travel and hospitality. The discussion provides insights into the evolving landscape of marketing and the challenges and opportunities it presents. Takeaways Community and events in 2026 Impact of...

Sylvie & Brian Tackle Authenticity in Marketing (S1 E2) 03.02.2026

The conversation with Sylvie Schnaier covers the importance of authenticity in marketing, the concept of marketing as a conversation, and the possible future of online shopping experiences. Takeaways Authenticity is key Marketing as a conversation

Reha & Brian Talk AI in the Creative Process (S1 E1) 27.01.2026

Reha Baydar, an expert in entertainment marketing, discusses the impact of AI on creative and the adoption of AI in creative workflows. He also shares insights on client demand for AI in marketing, the importance of creative fidelity in AI, and his overall excitement about product development in AI. Takeaways AI's impact on marketing and creative workflows Client demand for AI in marketing Chapter...

An Intro 23.01.2026

An introduction to 10 Minutes of Marketing with Brian Aucoin

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