The Apartment Department

Send us Fan Mail In this episode, Chris and Anne talk with Marge Enrique about her extensive journey in transforming her company's approach to marketing data, emphasizing the importance of moving beyond simple last-touch attribution to a more comprehensive multi-touch model using tools like HyLy and Remarkably. Enrique details her strategies for data cleaning, source tracking, and building in...

Send us Fan Mail Have you ever wondered how the reputation and resident experience of your property actually impact marketing success and NOI?  In this episode, Devin Shurtleff, CEO of Opiniion , shares their data around the ROI of reputation.  In addition, the conversation highlights the critical role of resident satisfaction in multifamily marketing, emphasizing how positive online reviews and f...

Send us Fan Mail Data is transforming how multifamily operators approach marketing, from measuring KPIs to optimizing lead conversion. Understanding which metrics matter and how to act on them is critical for improving occupancy and revenue. In this episode of The Apartment Department , Aimee Farmer, VP of Marketing at Middleburg Communities, shares how she’s redefining marketing through data-driv...

Send us Fan Mail In this episode Chris and Anne speak with Brooke Henderson, VP, US Strategic Partnerships at Yext to get an inside look at how conversational search is shifting how multifamily marketers should approach their online presence.  Brooke takes us through the current search landscape and how multifamily marketers can update their SEO strategy to account for conversational search - the...

Send us Fan Mail In this episode, Chris and Anne speak with Jami Thomas, VP of Sales at Zillow Rentals, where we cover a wide range of exciting topics including: The rumor that Zillow may be phasing out their PPL options for packages. Zillows recent partnerships with two AI powerhouses, EliseAI and Google Gemini. Best practices for creating effective Zillow listings. Utilizing your Zillow support...

Send us Fan Mail In this episode, Chris and Anne talk with Jon Simpson, about Swifty's Hyper-Effective Local Pages (HELP) .  AI-powered landing pages built for how renters search — by neighborhood, landmark, and location. Jon tells us the story of how they developed HELP and how this strategy helps their clients rank quickly in Google.  And of course, no episode would be complete without pred...

Send us Fan Mail In this episode, Chris and Anne sit down with Jacob Carter, founder of Nurture Boss, to discuss the how conversational AI + humans can revolutionize the leasing and resident experience by offering a customized, intuitive, responsive communication machine.  In addition, they discuss the importance of AI tools using the PMS as the data source of truth and how operators can lead the...

Send us Fan Mail In this episode Chris and Anne talk to Dorota Firek, CMO of Tour24, a state of the art self-guided touring technology, discusses how the future of apartment marketing and leasing includes meeting renters how they want to rent.  Bonus: hear how Tour24 is approaching the self-guided tour by including the entire community in the tour process. Flamingo - Resident Retention App 400K+ u...

Send us Fan Mail Maximizing organic reach, leveraging video content, and understanding leading marketing indicators are essential for multifamily marketing success. In this episode of The Apartment Department , Paul Burke, Director of Marketing and Customer Experience at Oakwood Management Company in Columbus, OH, joins Anne and Chris to share his strategies for improving SEO, creating high-qualit...

Send us Fan Mail Data silos, clunky platforms, and fragmented marketing systems can hold multifamily teams back from achieving their full ROI. A unified approach to marketing can simplify processes, improve performance, and give operators a competitive edge. In this episode of The Apartment Department , Grady Newman, founder of Resi, joins Anne and Chris to discuss the messy realities of multifami...

Send us Fan Mail Streaming video is transforming how multifamily operators reach prospective renters. With targeted, affordable options now available, streaming TV and reusable video content are powerful tools for building brand awareness and driving leasing results. In this episode of The Apartment Department , Kristi Fickert, SVP of Growth and Marketing at Kurie, joins co-hosts Anne and Chris to...

Send us Fan Mail The prospect journey is critical in multifamily marketing but too often, it’s fractured by outdated processes, conflicting automations, and poor contact data. Understanding how prospects experience your community can reveal hidden leaks that cost leases. In this episode of The Apartment Department , Eden Chai, co-founder and CMO of Flair, shares insights from over 600 secret shops...

Send us Fan Mail Efficiency is the new competitive advantage in multifamily marketing. By leveraging technology, AI, and smart processes, marketing teams can get more out of campaigns, reduce friction, and improve ROI. In this episode of The Apartment Department , Chris and Anne welcome back Sarah Wieman to discuss actionable strategies for building a more efficient marketing operation. Topics inc...

Send us Fan Mail The multifamily industry is evolving rapidly, from AI-powered tools to new approaches in team specialization and centralization. Yet, despite all the predicted changes, one thing remains constant: humans are at the center of property operations and marketing. In this episode of The Apartment Department , Chelsea Kneeland, Innovation Insider at Multifamily Insider, shares her persp...

Send us Fan Mail Occupancy drives revenue and marketers often struggle to align budgets with operations to make the math add up. Understanding how top operators diagnose challenges and frame solutions can be a game-changer for both leasing and marketing teams. In this episode of The Apartment Department , Stacey Hampton, founder of AssetNOI and multifamily expert, shares how she helps properties s...

Send us Fan Mail In this episode, co-hosts Chris Johnson and Anne Baum reflect on their professional successes from 2024 and look ahead to 2025. Flamingo - Resident Retention App 400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

Send us Fan Mail The future of multifamily marketing is here. Staying ahead of trends can give operators and marketers a competitive edge in driving leasing, engagement, and brand awareness. In this episode of The Apartment Department , Sarah Wieman, Regional Sales Manager at REACH by RentCafe, shares the key marketing trends multifamily operators are focusing on to set themselves apart for 2025....

Send us Fan Mail Location-based marketing and streaming ads are transforming how multifamily operators reach prospective renters. When used strategically, geo-fencing can drive awareness, engagement, and ultimately leases. In this episode of The Apartment Department , Matthew Kilmurry, founder of ApartmentGeofencing.com, joins co-hosts Anne Baum and Chris Johnson to discuss the role of geo-fencing...

Send us Fan Mail Brand is one of the most powerful levers in multifamily marketing—but many operators underutilize it. Understanding where your marketing and leasing process leaks leads can be a game-changer for occupancy and revenue. In this episode of The Apartment Department , Chris and Anne sit down with Lauren Dewey, founder of Lauren Dewey Consulting, to discuss why now is the time for multi...

Send us Fan Mail Your property website is one of the most important marketing assets in multifamily but is it truly designed around how renters behave? In this episode of The Apartment Department , Jon Simpson, founder of Swifty and Criterion. B, shares data-driven insights into how prospects interact with apartment websites today. From the pages renters visit most to the features they rely on, Jo...

Send us Fan Mail In multifamily operations, speed is money. When AI and technology work alongside leasing and marketing teams, leads convert to leases faster—boosting revenue and reducing friction in the leasing process. In this episode of The Apartment Department , Paul Yount, Industry Principal at Yardi, joins co-hosts Anne Baum and Chris Johnson to discuss how modern tech stacks and AI solution...

Send us Fan Mail The Blueprint Conference is one of the most important events in real estate, bringing together experts to discuss the future of multifamily marketing, operations, and technology. In this episode of The Apartment Department , co-host Anne Baum is joined by Shelly Steitz, fractional CMO and marketing consultant, and Justin Jones, AI evangelist, to break down the most important takea...

Send us Fan Mail Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, is widely recognized as a leader in multifamily marketing. In this episode of The Apartment Department , co-host Anne Baum sits down with Janet to explore her journey in the industry, the strategies that have shaped her success, and the emerging trends that operators and marketers need to know. From buildi...

Send us Fan Mail Multifamily marketing is evolving faster than ever, from social media advertising to geofencing and interactive property experiences. Operators who test and master new tactics gain a significant edge in leasing performance. In this episode of The Apartment Department , Chris and Anne sit down with Debbie Balaker and she shares how she stays ahead of the curve by constantly experim...

Send us Fan Mail Apartment websites remain one of the most important marketing assets for multifamily operators—but renter expectations are evolving quickly. In this episode of The Apartment Department , Chris and Anne explore whether the traditional structure of apartment websites still matches how prospects search for and evaluate communities today. They discuss the must-have features every prop...