Stitching Tales

Marketing is the thing that both Malena and Johanna struggle with the most when it comes to running a business. Malena wants to rely less on Instagram and is currently trying out new platforms. Johanna is only comfortable with time-consuming, high-quality, content marketing, which incidentally is what stops her from doing any marketing at all. We also address some legal and taxation complications...

Curious about the process of developing sewing patterns? What tools do we use? How much is digital vs pen and paper? And are pattern testers required to ensure a good fit in all sizes? These and a lot more questions are answered in this episode where Malena and Johanna talk candidly about the process of creating sewing patterns as a small company. Fit for Knits ⁠https://www.thelaststitch.com/fit-f...

Malena has released the Malva tee, which you'll get for free if you sign up for her newsletter. Malva is guaranteed to become a wardrobe staple, and Johanna can't rave enough about the balanced and clever silhouette.  Johanna hasn't released a new pattern (yet!) but Malena has some strong opinions on what type of sewing pattern Johanna should create next. This is where Johanna lets her...

Do we really need newsletters? Do readers find them useful? Or are they simply a waste of both inbox space and precious time for us business owners? Malena wants to start a monthly sewing newsletter. But her concept flies in the face of all conventional sewing newsletter wisdom. Johanna is both impressed and a bit sceptical. Will Malena be a newsletter disrupter or stick to a more conventional app...

Johanna and Malena have made a book together. It's about how to fit and sew beautiful knit clothes. Listen to this episode to learn a ton of tips that could blow your mind. Fit for Knits Book ⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠ Stitching Tales on Instagram ⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠ Stitching Tales on YouTube ⁠⁠https://www.youtube.com/@Stitchin...

Malena and Johanna get candid about their own struggles when it comes to sewing clothes made with knit fabrics. We talk about fabrics that can't handle sewing, disappointing necklines and having the serger knife slice up your garment (again!). Luckily they have figured out some great tips along the way, so listen carefully to save you from making the same mistakes. Some of Malena's and Joh...

Malena and Johanna talk about the realities of running a sewing business. Can you quit your day job, or even make money at all? And does creating content take the fun out of sewing? Johanna likes to pretend she is running a big sewing media house with a staff of highly skilled professionals. But in reality, she is mostly a one-person show. Malena is more down-to-earth and likes to apply the "...