Room For Growth

This week we are joined by Kristen Castle and Lorraine Terry, two talented marketers from WillowTree client Ohio Liquor—a public-private partnership that helps promote safe consumption of liquor in the State of Ohio. Kristen and Lorraine share how OHLQ creates stellar marketing experiences while safely promoting the sale of high-proof liquor products and directing profits toward statewide economic...

Billie and Billy are trusted advisors to some of the most influential marketing and IT professionals in the country, and they hear the same questions time and again. In each Growth Marketing Master Class segment, they’ll dig into these burning FAQs, offering guidance, industry expertise, and a little attitude.  For our inaugural Master Class segment, we’re tackling the single MOST frequently asked...

The most powerful digital platforms are ones that effectively capture a live, real-world experience. That’s exactly what this week’s Room For Growth guest, Phil Michaelson, has done as CEO of LiveAuctioneers, a digital auction house solution for buying and selling one-of-a-kind treasures. Translating the fast and furious experience of a live auction into web and mobile is complex, but Phil credits...

How can a company drive growth and become a differentiator through brand positioning? Exceptional branding has the power to impact top-line KPIs,  increasing revenue and customer engagement across both traditional and digital media. This week we spoke to Alvin Chow, VP of Global Brand Marketing at Hanesbrands Inc., about all things brand. Before his current role, Alvin worked for other powerhouse...

Traveling and learning about communities across the globe helps this week’s guest Margo Bulka better understand how people interact with technology—and she uses that perspective every day in her role as WillowTree’s Product Strategy Director to envision best-in-class digital experiences.  Billy and Billie share their insights on the current crowded ecosystem of MarTech, and how many companies fall...

Airline miles, hotel points, fast food stars—no matter what industry you’re in, loyalty programs play an important role. Taking your brand’s loyalty program from “earn and burn” to “true brand love” is no easy task, but this week’s guests from CKE Restaurants—the parent company of the beloved Hardee’s and Carl’s Jr. QSR brands—have built an impressive track record of brand love and loyalty. Jason...

If you’ve purchased a book in the past 10 years, chances are you’ve picked up a product made by Penguin Random House. On this week’s episode of Room for Growth, Penguin Random House’s Director and VP of Growth Marketing, Anne Bono joins the podcast to share insights from her 20+ years of gutsy, fascinating experience as a “homegrown” marketer.  Anne discusses how being an early adopter of marketin...

Fan experience is top of mind for any marketer involved in the sports world, but very few brands have nailed the strategy and execution of omnichannel fan engagement in live sports. In the pilot episode of Room for Growth, Billie and Billy are joined by WillowTree Growth Manager Alyssa Baker to talk about her experience managing touchpoints such as email, push, and in-app notifications to engage N...

Join hosts Billie Loewen and Billy Fischer for a deep dive into growth marketing. WillowTree experts discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including colleagues, client-partners, and industry thought leaders. Let's grow!