Promo Perspectives by SAGE

Learn firsthand from Mike Empy, Director of Marketing at Soardist, and Rebecca Brown, Senior Marketing Manager at SAGE, about the ins and outs of exhibiting at The PPAI Expo. From booth design to lead generation, our guests share valuable insights and tips for suppliers looking to make the most of this industry event.

Master the show floor and maximize your connections with this special episode! Join Amanda Carpenter, SAGE's Sr. Customer Experience Manager, as she dives deep into the power of the SAGE Mobile app for The PPAI Expo. Learn how to use the app to: Craft a winning pre-show strategy: Discover educational sessions, networking events, and exhibitors aligned with your goals. Navigate the expo like a pro:...

Are you ready to take your promotional products business to the next level? This week, we're joined by two industry experts, Lindsey Davis (Director of Sales & Business Development) and Ashley Van Der Stuyf (Show Manager) from PPAI. They'll share invaluable insights on how to make the most of the upcoming PPAI Expo in 2025. Discover insider tips on maximizing your time at the Expo, connecting...

Join us as we interview SAGE's Creative Manager, Brittany Baum, to get a professional designer's perspective on existing and upcoming trends in web design that will be crucial in 2025. We'll also discuss the importance of having strong branding and a marketing plan before beginning to design your website!

Sit down with Gabe Gotay and Dakota Smith to talk all about SEO! They cover the importance, the basic strategies, and outdated misconceptions. Plus, they'll give you insight into how SEO has changed and what you need to do to keep up. 

Gabe Gotay and Matt Parisi continue their sports merch conversation by diving into their favorite merch, the weirdest merch they've come across, and some unique things they've noticed over their years of sports fandom!

Sit down with Gabe Gotay and Matt Parisi to discover how distributors can score big by tapping into the dynamic sports market. From understanding different sports segments to building relationships with teams and organizations, we'll cover everything you need to know to succeed.

To follow up on last week's episode, in which we discussed PPAI's Greatest Companies to Work For 2024 article, Gabe Gotay sits down with Amanda Carpenter to share their thoughts on company culture and their experiences working at SAGE.

In this episode, we sit down with Josh Ellis, Publisher and Editor-in-Chief from PPAI, to discuss their 2024 Greatest Companies to Work For Article. We dive deep into company culture and the promotional products industry to see what it takes to make the list and be considered a great company.

Get even more insights into the tradeshow experience and helpful tips from Ryan Hanchey on this bonus episode of Promo Perspectives!

Join us for this episode of Promo Perspectives, where Jessica Del Rio, Halayne Tiberius, and Gabe Gotay sit down to discuss how distributors can get the most out of the many tradeshows in our industry. From networking and marketing opportunities to finding the perfect products and more, we'll share our experience and industry knowledge to help you grow your business at promo tradeshows!  

Following up on our episode showcasing how to use AI for daily marketing tasks, Bille Forman and Gabe Gotay (VP of Marketing and Senior Marketing Coordinator at SAGE) sit down to discuss AI, the changing landscape, and how they've come to use these tools in their work and personal lives. 

In this episode, Gabe Gotay, Senior Marketing Coordinator at SAGE, explores the world of AI and how promotional product companies can leverage its power to streamline workflows and enhance creativity.

SAGE Marketing's Gabe Gotay and Anne-Marie Lugo chat with Colet Williams, PPAI Digital Marketing Manager. They dive deep into successful social media strategies and philosophies, offering actionable insights you can use to level up your brand's social game. Tune in for expert tips and discover how to create a winning approach for your business.

On this episode of Promo Perspectives, SAGE Senior Marketing Coordinator Gabe Gotay chats with Janet McNaughton, President of Lasting Impressions, a branding expert. They'll discuss guiding philosophies and actionable social media strategies to help promotional products distributors take their marketing game to the next level in 2024.

On this premiere episode of Promo Perspectives, SAGE Senior Marketing Coordinator Gabe Gotay takes us down the rabbit hole of the history of the gaming industry and how it intersects with the promotional product industry. From ancient Mesopotamian dice to the modern era of eSports and online gaming, get a unique perspective on this huge and growing industry!