Passionfruit: Content for Creators

In 2006, a channel debuted on YouTube called Jaby Koay, featuring its titular personality performing stunt reels, comedy sketches and the occasional movie review as a way to book potential acting jobs. The movie reviews, he noticed, got a lot more attention and in 2013, he pivoted to making reaction videos, adding cohost Achara Kirk two years later. Though initially focused on American content, Ja...

For the debut of Reactorverse, Eric Rodriguez interviews Greg Alba from the Reel Rejects. From his humble beginnings as a receptionist, Alba aimed to do movie reviews and managed to hit it big with reactions. Alba has spent the last eleven years turning Reel Rejects into one of YouTube’s biggest pop culture reaction channels on the Internet today, with over a million subscribers and half a billion...

Reactions (n): an emerging genre of YouTube videos in which creators film themselves watching and responding to popular tv shows, movies, and trailers. Jump into The Reactorverse, Passionfruit's new weekly interview series, premiering 7/10. Join veteran video editor Eric Rodriguez every Monday as he hosts an intimate conversation with the biggest names in the Reactor community, diving into the...

For the debut installment of its new interview series, Passionfruit’s managing editor Drew Grant sits down with tech journalist and social media gadfly Taylor Lorenz to discuss the transformation of social media and creative labor over the last two decades. Pre-order Taylor’s book: “Extremely Online The Untold Story of Fame, Influence, and Power on the Internet.” https://www.simonandschuster.com/b...