Partnership Unpacked

When you're starting out, it can be hard to get clients. It's even harder to keep them happy and coming back for more of your services. The most successful businesses work on fostering relationships with their clients.   But how do you build these types of relationships? How can you make sure they grow over time? And what are the best ways to leverage them in order to grow your podcasting business...

Influencer marketing is one of the hottest trends in digital marketing today, but it's also one of the most misunderstood.   Many brands think that they can just throw money at influencers and call it a day, but that doesn't work for a variety of reasons.   That's why we're talking with Nicole Ponce.   Nicole is the Influencers Marketing Manager for Semrush. She maintains and grows relationships w...

Imagine if there were a legion of bloggers that would routinely talk about your business and promote your products and services.   Think about how your business might benefit if there were hundreds of articles and resources on other people's sites, talking about your business and sending you referral traffic, leads and sales.   Would that help your business and grow your bottom line?   If you're a...

According to a CMO Council report, 85% of C-level business leaders view partnerships and alliances as essential or important to their business, but only 33% report having a formal partnering strategy in place.   That’s astounding!   If you’re anything like me, you want to be among that top 33% who are leveraging partners and delivering positive ROI, and that’s why I am starting this new interview...

Why are partnerships important? What do businesses have to gain from them? How are busy executives supposed to find the time to manage partnerships of any kind? Those questions and more are what we're exploring in this podcast. Listen as your host, Mike Allton, Head of Strategic Partnerships at Agorapulse, sets the stage.