Own Your Commerce

Kurt Elster has been growing “unofficially” with Shopify since its infancy. In today’s episode, the host of the one and only Unofficial Shopify Podcast talks about how his entrepreneurial spirit took him on an unconventional path to ecommerce success — and over 1 million podcast downloads. He also covers how to ace key elements of the ecommerce experience that most stores struggle to get right, li...

Tommy Walker never really wanted to be a writer, but when his family was on the verge of homelessness he used the storytelling tricks he learned from years in acting and film to become a content marketing guru. In this episode, he shares those strategies with us — but chances are you’ve gotten advice from him before. As editor-in-chief at Shopify Plus, CXL, and Quickbooks, he led the creation of t...

Even though many stores count on their email list to drive sales and traffic, they probably put more time and money into social media ads than actively collecting email addresses. But if somebody visits their site and doesn’t buy anything or leave their email, they potentially wasted the money they spent getting them there in the first place.  Today, Privy co-founder and CEO Ben Jabbawy tells us a...

Aaron Orendorff is the former Editor in Chief at Shopify Plus and one of the very best at understanding how to leverage content to grow an ecommerce brand. I learnt a ton during this conversation!  Aaron gives us tactical advice for the holidays, specifically around Amazon Prime Day. If you don't think Prime day affects you, you're wrong. Listen to the episode and you'll learn why. That's just the...

Patrick Coddou (co-founder of Supply.co) shares the inspiring journey, packed full of wisdom and insights on building a successful DTC brand.  From literally nothing, to now a very successful, well known and respected DTC brand, Patrick tells us some of the mistakes he made, some things he got right, and what he's working on right now to take the company even further. It's a conversation that won'...

Taxes have become more and more complicated over the years and you'd be blown away by how much misconception and misinformation there is on how you need to collect and remit tax.  If you run an ecommerce store, you NEED to understand tax properly. On our show today we have Greg Chapman, the SVP of Business Development at Avalara, a leading tax compliance software platform for ecommerce brands. He...

If you've been to the beach lately, you might have seen what looks like two volleyball nets stitched together in a square. It's a game called Crossnet, it's like volleyball and four-square combined and it's taking the world by storm, growing like crazy!  Just a few short years ago though our guest, Chris Meade, and his co-founders had an idea with $10K they could scrounge together. This isn't just...

There's often disconnect between creative and performance marketers when it comes to social media marketing. Figuring that out is just one of the things that helped Steve Weiss grow MuteSix from to over 200 people in just a few short years.  "If I could educate my creatives how to be more data driven and if I could educate my performance marketers how to be more creative I'd have a winning company...

Patrick Campbell (Profitwell CEO) joins us to discuss some of the metrics every ecommerce store owner should be calculating, should understand, and should monitor.  What is value based pricing? How do you calculate the LTV (LifeTime Value) of your customers? Why do people still calculate churn wrong? These are all things ecommerce merchants should be intimately familiar with, even more so if you r...