Optometry: The Ultimate O.D.

Quick Hitter: Are You Dropping the Ball with Patient Education? - E178 Highlights from this episode: Quick Hitter: Are you dropping the ball with patient education? (00:32) Closing Thought: Overthinking is the biggest waste of human energy. (10:44) As we wrap up 2023, we are going to be adjusting the format of the podcast. We are growing and getting bigger every year and as we do, there are things...

Ultimate O.D. Nugget - Talent Outweighs Idiosyncrasies If you are amazing at what you do, you can have some peculiar behaviors and the majority of people won't even bat an eye. Have you ever noticed that the most successful people usually have some weird mannerisms or strange things that they do? In a less talented person, these idiosyncrasies would be the straw that breaks the camel's bac...

The #1 Key to Longevity in Private Practice - E177 Highlights from this episode: Run Down: The #1 Key to Longevity (00:31) Office Talk: What are you talking about? (17:51) Closing Thought: Stay Afraid, Stay Alive (23:50) In this week's episode we are building off of episode 176 and talking about longevity. Fast growth stifles longevity. When you grow fast, your root system is weak. You won&#39...

Ultimate O.D. Nugget - Success is Not an Option, It's a Necessity If you want to increase your chances of success... stop making it an option. When you switch your mindset and success is now a NECESSITY, the whole game is changed. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our...

Ego, Mastery, & Embarrassment - E176 Highlights from this episode: Run Down: Ego, Mastery, & Embarrassment (00:39) Office Talk: Master mind for managers, dry eye referral, & common ground (18:54) Closing Thought: "I have to be great so I don't feel worthless" (25:58) In this episode we are talking about ego vs. mastery and how embarrassment is the silent killer. You must...

Ultimate O.D. Nugget - Obsession as a Tool Obsession is a very powerful way to ensure you are not average. If you are passionate about something, you will do what it takes to become great. Find out what you can become obsessed about and become great. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register y...

Predicting the Future: 7 Things that Will Not Change - E175 Highlights from this episode: Run Down: Predicting the future - 7 things that will not change (00:46) Office Talk: Manager Meetings & New Systems (20:16) Closing Thought: The difference between the road to success and the road to failure (25:25) In this week's run down, we are talking about the future! Everyone wants to know what...

Ultimate O.D. Nugget - Have Unrealistic Dreams We tend to set goals based on how we perceive ourselves to be. Don't let your perception of where you are currently at, keep you from setting big, hairy, audacious goals! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and...

5 Traits That Will Make You a Better Doctor - E174 Highlights from this episode: Run Down: 5 Traits that will make you a better doctor (00:33) Office Talk: Self-reflection & specific vision (24:45) Closing Thought: Do not live the same year 75 times and call it a life (28:10) In this week's run down we are talking about the 5 traits you need to have to up your game as an optometrist. We op...

Ultimate O.D. Nugget - Find the Gap Do you want to be successful? Look around you at all your competitors and take note of what they do NOT do. There are gaps my friends. Find them and make them your thing. Not only are you differentiating yourself but you are putting yourself in a position where you aren't even playing the same game as your old competition! Join in the fun and subscribe to th...

Small Changes, Big Results - E173 Highlights from this episode: Run Down: Small Changes, Big Results (00:49) Office Talk: Taking a Vacation! (14:18) Closing Thought: Lessons from the GOAT: Tom Brady (19:30) In this week's Run Down we are talking about those 1% adjustments that make all the difference in your practice. If you want to be exceptional, you do not need to be 1000% better at one thi...

Ultimate O.D. Nugget - Enjoy the Journey Why run the race if you don't enjoy the journey? If you aren't enjoying the journey, you will never be satisfied with the destination. The destination is never as world-shaking as you want to believe so enjoy the path you're on now. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclu...

3 Things That Have Radically Changed My Practice in the Last 2 Months - E172 Highlights from this episode: Run Down: 3 Things that have radically changed my practice in the last 2 months (00:52) Office Talk: Study, Read, Lead, & Exercise (14:36) Closing Thought: Yesterday you said "Tomorrow" (20:00) In this week's episode we are talking about 3 pivotal changes I have made in my p...

Private Practice is Not For the Faint of Heart - E171 Highlights from this episode: Run Down: Private Practice is NOT for the Faint of Heart (00:36) Office Talk: Virtual Assistant - Week 1 (12:28) Closing Thought: If you want to go fast, go alone. If you want to go far, go together. ( 20:15) Timecodes: 00:00 - Intro00:36 - Run Down: Private Practice is NOT for the Faint of Heart12:28 - Office Talk...

Ultimate O.D. Nugget - Becoming a "YES" Office How can you make every answer you give a positive one? No one likes being told "no" so let's find a way that makes us able to say "yes"! For example, a patient asks for a Saturday appointment when you are not open on Saturdays. You could answer "absolutely! If you refer 15 people in the next month, we will open u...

Ultimate O.D. Nugget - Adding vs. Taking Away Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theultimat...

How to Enjoy the Journey, Not Just the Destination - E170 Highlights from this episode: Run Down: How to enjoy the journey, not just the destination (00:54) Office Talk: Progress on new building! (15:29) Closing Thought: Empty canvas or Jade stone? (20:08) In this episode we are talking about what it takes to actually enjoy success. Success is not necessarily a specific point or destination which...

Ultimate O.D. Nugget - Eliciting Emotion If you want to sell something, have someone be bought in, etc. you NEED to get them to experience some kind of emotion: Love, hate, excitement, fear... something. If you are passionate about what you're talking about, that is going to come through and bring emotion out of the person you're talking to. You can't sell what you don't believe in...

The Benefits of Charging What You're Worth - E169 Highlights from this episode: Run Down: The Benefits of Charging What You're Worth (00:30) Office Talk: Lessons from running lean (23:01) Closing Thought: Have more or Want Less (27:08) In this week’s Run Down we are talking about the somewhat debated practice of charging what you are worth. Some doctors really struggle with this for variou...

Ultimate O.D. Nugget - Being Hard to Kill You want to be successful? Be hard to kill. How do you become hard to kill? You need to make yourself lean and efficient. This will make it so when things get tough, you will outlast the competition because you aren't wasting your resources. This does NOT mean be short staffed and skimp on things. The key is to manage your numbers and stay aware of wha...

How to Level Up Your Relationships by Managing & Delivering on Expectations - E168 Highlights from this episode: Run Down: How to Level Up Your Relationships by Managing & Delivering on Expectations (00:49) Office Talk: The life of a private practice owner (19:31) Closing Thought: Our lives are defined by opportunities, even the ones we miss (24:20) In this week's episode we are talkin...

Ultimate O.D. Nugget - Are You Really Committed to Customer Service? Everybody wants to say they are the BEST at customer service. But are they really? What does amazing customer service look like? What if a patient shows up 30 minutes late? What if they get their new glasses and decide they absolutely hate the frame and say they never picked it? How are you reacting to those situations. Are you &...

Top 5 Things to Consider When Starting a Practice - E167 Highlights from this episode: Run Down: Top 5 Things to Consider When Starting a Practice (00:50) Office Talk: Upgrading the Optical! (24:44) Closing Thought: Caring what people think (28:01) In this week's episode, it's all about the 5 things that should be at the top of your list of things to figure out when you are starting a prac...

Ultimate O.D. Nugget - If You Aren't Doing, You've Learned Nothing We are blessed to live in a time where we have an entire world of information at our fingertips. This means there is great opportunity out there... but if you aren't actually DOING the stuff you are listening to/reading/watching, you haven't learned a darn thing. Doing. Trying. Failing. Succeeding. These are the thi...

Taking Advantage of Opportunities When They Arise - E166 Highlights from this episode: Run Down: Taking advantage of opportunities when they arise (00:48) Office Talk: Adding staff & a Virtual Assistant (16:35) Closing Thought: Dreaming vs. Doing & Failing (21:18) In this week's episode we are talking about making the most of opportunities that come your way. As the saying goes "d...