Optometry: The Ultimate O.D.

5 Focus Areas to Grow Your Practice - E141 Highlights from this episode: Run Down:  5 Focus Areas to Grow Your Practice (00:40) Office Talk: Working ON my practice (18:16) In today's episode we are talking about the 5 areas that make your practice profitable and how to grow them. Once you distill all the numbers down, they point to these areas of your practice. Control and maximize them, and y...

Ultimate O.D. Nugget - The Most Important Brand: YOU In this week's nugget it's all about what it means to "brand" yourself. There's a difference between selling and branding. Branding is when you are the person that comes to mind when someone needs what you do! Is your name (brand) synonymous with dry eyes? Myopia management? Scleral lenses? Pediatrics? Decide what you want...

The Entrepreneurial Mindset... 1 or 2? - E140 Highlights from this episode: Run Down:  The Entrepreneurial Mindset... 1 or 2? (00:50) Office Talk: Amniotic Membranes & Eyes on Dry Eye (18:26) In today's episode we are talking about the mindset you need as an entrepreneur to set effective goals for yourself. There are two main theories that are thrown about regarding this and by the end of...

Ultimate O.D. Nugget - The Best $1000 Investment You Can Make  In this week's nugget we're talking about the best investment you can make to get the best returns. What would give you the best ROI on a $1000 investment? It may not be what you think but it will make a world of difference! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exc...

4 Step Method to 10x Your Practice - E139 Highlights from this episode: Run Down: 4 Step Method to 10x Your Practice (00:47) Office Talk: Perfect Storm & Dry Eye (20:10) In today's episode we are talking about the four things you need to do to 10x your practice. It's always the seemingly small things that can make the biggest difference because it effects everything you do. Get something...

Ultimate O.D. Nugget - The Leadership Mentality  In this week's nugget it's all about how to have and cultivate a leadership mentality in not only yourself as a practice owner, but in your staff members as they are entrusted with more responsibility. We've talked in the past about how delegation is imperative to a successful, growing practice and all that will be impossible if you don't get t...

12 Years in Practice and Three Q1 Principles to Live By - E138 Highlights from this episode: Run Down: 12 Years in Practice and Three Q1 Principles to Live By (00:40) Office Talk: Other Offices, Competition, & Dry Eye (13:41) In today's episode we are talking about something I call the "tinker problem". Q1 is crazy and then things level off and what do we then have the urge to do? Tinker....

Ultimate O.D. Nugget - To Fear or To Love In this week's nugget it's all about how you approach your patients and how you think they perceive you. Are you afraid of them not liking you? If that's your focus, perhaps a shift in mindset is in order.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to registe...

Create an Environment To Be the Best - E137 Highlights from this episode: Run Down: The Diet You NEED (00:37) Office Talk: Dry Eye, Hiring, & Circle of Competence (21:46) In today's episode we are talking about what you consume. We aren't talking food here but what you feed your mind. We are going to talk about several different resources that you may or may not be aware of that will sign...

Ultimate O.D. Nugget - The 4 Numbers You Need to Know For Your Business In this week's nugget it's all about how to allocate your cash to run a successful business . There are 4 numbers you need to know and we've got them for you! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our web...

How Do You Define Success? : The Single Most Important Question You Can Ask Yourself - E136 Highlights from this episode: Run Down: How Do You Define Success? : The Single Most Important Question You Can Ask Yourself  (00:52) Office Talk: Hiring Saga & Dry Eye (24:13) In today's episode we are talking about the most important question you need to ask yourself and that is: how do you defin...

Ultimate O.D. Nugget - The One Key to Being a Great Leader In this week's nugget it's all about leadership and how leaders show up for their team. You can't leave from behind, you need to be in front and involved! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will b...

The Day to Day Grind: How do you Stay Entertained? - E135 Highlights from this episode: Run Down: The Day to Day Grind: How do you Stay Entertained? (00:43) Office Talk: 2023 Mission (16:57) In today's episode we are talking about the 3 critical questions you need to be able to answer about yourself, your practice, etc. We started last episode with "where do you spend your time" and we are on to t...

Ultimate O.D. Nugget - This is Better Than Goals In this week's nugget it's all about how to get where you want to go. Are you goal focused or process focused? Is one better than the other? Let's talk about it! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be s...

Three Questions You Need to Be Able to Answer: Question 1 - E134 Highlights from this episode: Run Down: Three Questions You Need to be Able to Answer: Question 1 (00:36) Office Talk: 2023 Mission (17:59) In today's episode we are talking about the 3 critical questions you need to be able to answer about yourself, your practice, etc. We start this episode with the first question and it is your hom...

Ultimate O.D. Nugget - How to Measure What Matters In this week's nugget it's all about how to know if you're on the right track. Are you measuring what matters? You cannot manage what you do not measure. If you don't know where you are at, how do you know what to change or improve? Listen in to some quick tips on what you should be looking at to give you a good idea of where you are at with your...

Important Lessons Learned from a Concierge Physical Therapist - E133 Highlights from this episode: Run Down: Lessons Learned from a Concierge Physical Therapist (00:45) In today's episode we are going over an interesting experience I had utilizing the services of a concierge physical therapist for an issue I was having. We break down the entire visit and go over what he did a great job of and what...

Ultimate O.D. Nugget - Is Your Staff Buying in to Your Vision?  In this week's nugget it's all about bringing your staff in on your vision and getting everyone to row the same direction towards it. If you are constantly having to battle your staff to make changes to your practice, you are fighting an uphill battle and the chances of those changes sticking are slim to none. This nugget explain...

Are You Measuring What Matters? - E132 Highlights from this episode: Run Down: Are You Measuring What Matters? (00:41) Office Talk: Dry Eye Clinic - build it and they will come (20:03) In today's episode we are talking measurables for your practice. How do you know if you are doing well? How do you know if you are operating efficiently? These are important questions you need to ask yourself a...

Ultimate O.D. Nugget - What is the Most Important Thing You Do? In this week's nugget it's all about figuring out what the most important activity is in your practice and then making everything else support it. This will help you become more efficient as well as create a "specialist" feel when you are more focused in your pursuit.  Join in the fun and subscribe to the podcast to keep up with...

Are You Data Driven? See How I Used Data to Plan My 2023 - E131 Highlights from this episode: Run Down: Are You Data Driven? See How I Used Data to Plan my 2023 (01:05) Office Talk: IPL Addition & Cutting the Fat (19:21) In today's episode we are talking numbers and how we use data in my practice to set goals and expectations for the new year. You can't manage what you don't measure which...

Ultimate O.D. Nugget - The Key To Getting Honest Patient Feedback In this week's nugget it's all about patient feedback. Honest feedback in fact! Anything else will be useless to you. So, how do you get this kind of important information? Listen in and we'll spill all the secrets! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive...

3 Step Strategy to Turn Your Resolutions into Reality - E130 Highlights from this episode: Run Down: 3 Step Strategy to Turn your Resolutions into Reality (00:35) Office Talk: Doing more with less, creating an office focus (19:18) In today's episode we are talking about the things that are on everyone's mind at the beginning of the year: resolutions. This is all well and good in theory but if...

Ultimate O.D. Nugget - Are You Doing This One Thing to Improve Your Business?  In this week's nugget it's all about the benefits of starting a blog. Yes, you read that correctly, a blog. This is more than just an avenue for patients to learn something from you, although that is still a great reason. We will cover all the benefits of getting that blog started for your practice in 2023 and you...

4 Tips to Keep Staff Excited with This End-of-Year Task  -E129 Highlights from this episode: Run Down: 4 Tips to Keep Staff Excited with This End-of-Year Task (00:38) Office Talk: Spreading the dry eye vision to my staff (17:36) In today's episode we are talking about that thing that always sneaks up on you at the end of the year: staff evaluations. This can either be a soul-sucking drai...