Moneyball - The Business of Sport

The 2026 FIFA World Cup is being billed as the biggest tournament in football history — but it may also become the most expensive World Cup ever for fans. In this episode of Moneyball , Scott Keenan examines the business behind the modern FIFA World Cup and the growing concern that football’s biggest event is becoming financially out of reach for ordinary supporters. With the Socceroos preparing f...

Who is really running Manchester United right now? After years of instability since the retirement of Alex Ferguson, United are back in the Champions League and preparing to make one of the biggest decisions in the club’s modern history: appointing a permanent manager. Will it be Michael Carrick after his impressive interim spell? Or will INEOS and Jim Ratcliffe go in another direction? And with t...

Who really owns running culture? After a breakthrough performance at the London Marathon—where two athletes broke the two-hour barrier in the same race—Adidas has momentum. At the same time, Nike is navigating questions about its brand positioning following backlash at the Boston Marathon. In this episode of Moneyball , we unpack the running wars between Nike and Adidas —and explore how the sport...

What is Nine Entertainment really building with its latest sports rights deals? In this episode of Moneyball – The Business of Sport , Scott Keenan is joined by Tim Burrowes from Mumbrella to unpack Nine’s acquisition of the National Basketball League free-to-air rights and its major new deal with Netball Australia. This isn’t just about adding more sport to the schedule. It’s about building a por...

Can the National Rugby League actually afford Nathan Cleary in the future? With reports suggesting Cleary could become the first $2 million player in NRL history, this episode of Moneyball breaks down the economics behind the biggest contract question the game has ever faced. Because this isn’t just about one player. It’s about whether the NRL’s salary cap, broadcast deals, and revenue model can k...

What happens when you win an Olympic silver medal… and it still feels like failure? At the 2026 Winter Olympics, Scotty James claimed his third Olympic medal — yet instead of celebration, the moment carried something far more complex. In real time, he made a decision that defines elite sport: he would return again in 2030 for a sixth Olympic campaign, chasing the only medal he hasn’t won — gold. I...

Tottenham Hotspur fans are questioning the direction of the club. After years of investment, including a billion-pound stadium and consistent Premier League revenue, Spurs are struggling to deliver results on the pitch — and supporters are starting to feel the disconnect, not to mention the fears or relegation to the EFL Championship. In this episode, Moneyball host Scott Keenan speaks with Andrew...

Tottenham Hotspur are facing a scenario that once felt unthinkable: relegation from the Premier League. But beyond the results on the pitch, what would it actually cost them? In this episode of Moneyball , we break down the financial impact of relegation — from a potential £200–£250 million revenue loss, to the pressures of servicing a £1 billion stadium, declining broadcast income, reduced sponso...

The NRL’s Las Vegas season opener is one of the boldest marketing plays in rugby league history. But what does the event actually look like on the ground? In this episode of Moneyball – The business of sport , host Scott Keenan speaks with Australian rugby league content creator Lincoln Ison from The Knighted , who travelled to Las Vegas to experience the NRL’s international season launch. Lincoln...

Formula 1 is back for a new season — and one of the biggest stories shaping the future of the sport is Cadillac’s planned entry into the grid. Backed by General Motors and a reported $1 billion investment , Cadillac is preparing to enter Formula 1 with a strategy that looks very different from traditional teams. Before the car has even raced, Cadillac has already launched the team with a Super Bow...

The NRL season launch heads back to Las Vegas this weekend with the Newcastle Knights, North Queensland Cowboys, Canterbury-Bankstown Bulldogs and St George Illawarra Dragons taking centre stage at Allegiant Stadium. The event has become one of the biggest annual sporting spectacles in Vegas — and comes off the back of record-breaking financial results from the National Rugby League. But where to...

We're using sports statistics, data, and analytics to break down Cooper Flagg’s record-setting NBA season and what the numbers say about his long-term potential. We explore Rookie of the Year implications, compare Flagg to past teenage stars, look at Australian NBA star Josh Giddey through a data lens, unpack the NBA trade window, and examine the changing All-Star Game format. Moneyball is the pod...

In this episode of Moneyball , host Scott Keenan is joined by Crissy Whalin to break down why Bad Bunny headlining the Super Bowl Apple Music Halftime Show is more than a cultural moment — it’s a smart business decision by the NFL . Rather than focusing on politics or online outrage, this conversation looks at audience growth, cultural relevance, global reach and how the NFL thinks about the halft...