Mi3 Audio Edition

Ask Amber Collins or Mim Haysom to name the best new product or service that’s won them over as a customer or consumer - not a marketer - and it’s podcasts. Ask Mim Haysom about loyalty programs and she admits she’s “a marketer’s worst nightmare”. Meanwhile Amber Collins' favourite  brands include Cotton On, Kmart and Chemist Warehouse, thanks to teenagers....

Jo Horgan, co-founder of the 100-store and online beauty juggernaut Mecca Brands opened her flagship store - and the biggest beauty retail space in the Southern Hemisphere - last November in the iconic Sydney CBD Gowings building when Covid was in full swing and CBDs were shopping wastelands. But custom is booming at pre-Covid levels and bricks and mortar is powering. Here’s how the beauty b...

The Iconic’s CMO Alexander Meyer says the digital commerce pureplay realised two years ago its heavy reliance on two platforms - Google and Facebook - was high-risk and needed a fix. Tourism Australia’s head of digital strategy and transformation, Paul Bailey says huge learnings for Australian marketers can already be found in China for a post-cookie world and ADMA’s regulatory a...

A huge econometrics study of 60 Australian brands with $23bn in sales and $400m in media spend across GroupM’s portfolio has surprised even the heavy-hitting Marketing and Econometrics Professor at Monash University, Peter Danaher. TV advertising is renowned for driving long-term demand but Professor Danaher says an econometrics study commissioned by ThinkTV across 10 sectors – includi...

An international beta trial which benchmarks consumer attention across different media channels and screen types from Australia’s Professor Karen Nelson-Field has seen dozens of media agency networks, media owners and advertisers around the world sign up. Perhaps the biggest sign though that change is coming fast is from the UK where Facebook has all but said it now acknowledges the need for...

SCA CEO Grant Blackley says Silicon Valley tech players are raving about the company’s just launched LiSTNR platform as “world-beating” - it bundles broadcast radio brands and content with livestreaming, podcasts and new music formats in a personalised, logged-in user experience. Blackley, SCA’s Chief Content Officer Dave Cameron, and Digital Audio GM, Grant Tothill predict...

The default position for many companies in an economic downturn is to play the discounting and fire sale card - or to deploy more performance based marketing and messaging tactics. But as this panel of social scientists, marketers and ad agency bosses discuss, there’s a lucrative segment of the population that are high-discretionary spenders called NEOs who don’t behave or buy like tra...

The stoush between Big Tech and Big Media over content payments has relegated another ACCC inquiry into media agencies and adtech to an industry wasteland. But by August, the ACCC will make final its recommendations to the Federal  Government and could upturn much of the data and advertising supply chain. Five leading Australian and international industry execs break down why the ACCC’s...

In this two-part series, a stellar panel of international and Australian industry leaders break down the ACCC’s Digital Advertising Services Inquiry. Although sidelined by the clash between Big Tech and Big Media over the media bargaining code, the ACCC’s “other” inquiry is loaded with potentially industry-bending implications for marketing, brands, media, tech and agencies...

There's talk another wave of in-housing looms as brands seek post-Covid savings and face a “marketing content crisis". Proponents argue efficiencies will bankroll smarter digital IP inside brands - and better creative, funding agencies to do what they do best and leaving the grunt to in-house teams. Others are unconvinced that in-housing will save the "content crisis".  See omnystudio.c...

The Australian Box Office was off 67% last year; live events and concerts smashed revenues for Ticketek parent TEG by 97% early in Covid. But now both company bosses are pinning their hopes on some huge content initiatives in the second half - consumer desire to get out is the least of their worries, they say. Hoyts is even looking to diversify beyond movies as film studios flirt with shortening o...

Menulog is 13 years old and after a competitive onslaught is now outgrowing UberEats and Deliveroo. For a digital pureplay business, CMO Simon Cheng is doing old-world crazy stuff like investing heavily in mass market media, using scorned ‘reach and frequency’ techniques and is a huge advocate for winning the 'mental availability’ battle as food ordering aggregators face commodit...

If you have anything to do with first party data, personalisation, audience and customer segmentation or targeting, your number is up. The Federal Government in October released an issues paper on overhauling the current Privacy Act. In this podcast we teamed up with the IAB to hear from three privacy specialists on their Privacy Heaven and Hell scenarios for next year and a Q&A session with t...

Know how to crunch the numbers on Negative Binomial Distribution? How about Excess Share of Voice (ESOV), a P&L or cashflow? A new study of Australian marketers and agencies shows most are not so confident on any of the important maths to stay with the finance team, the CEO and boards. Brand Traction’s Jon Bradshaw and VMLY&R’s Chief Strategy Officer Ali Tilling break down a ne...

Australia is about to embark on a world first cross media measurement experiment that owes at least some of its DNA to fake ads created by Disney and run across its TV network and on social media. The Premium Content Alliance hopes it will help marketers truly understand how every channel impacts another – and prove that quality always delivers more powerful results.  See omnystudio.com...

The global communications holding companies have missed a prime opportunity to fast-track their digital transformation and tech credentials - instead, the French IT and consulting giant Capgemini is heading their way like Accenture Interactive and Deloitte Digital have already. RXP owns data, design and brand agency The Works, which it paid $33m for in 2018 to augment its capabilities in CX, digit...

We know screen fatigue is real through Covid but a neuroscientist, a social researcher and OMA CEO Charmaine Moldrich say they’re having more impact than we think on people, community, industry and “purposeful” ads. Dr Fiona Kerr and Dynata regional director Marcus Pritchard join Moldrich on the case for more physical workplace interaction and why consumers might be headed for mo...

Budget Direct is the fastest growing insurer in Australia - is it product, customer experience or marketing and comms that’s driving the growth? CMO Jonathan Kerr unpacks the answer and lobs a jibe at “transformation programs” - Budget Direct has never done one. Kerr is joined by the Head of Innovation at the rebranded Aware Super, Anita Ayres, NRMA’s Digital and Data lead...

Marketers and agencies are missing huge opportunities by only superficially measuring attention. But that’s about to change. A new platform and metric, attentionTRACE, is about to go live. AttentionTRACE measures attention across channels, but Story54’s Jane Waterhouse argues even before the trial data is out, one medium in particular lands messages more deeply, at least in women&rsquo...

Jens Monsees is one year into running WPP’s AUNZ operation and the market is now rife with talk of broad internal leadership unrest with how he’s transforming the business. In this conversation, Monsees addresses talk of a fallout after the abrupt departure of COO John Steadman, a board-instigated review of his performance across staff and clients and he fires back at S4 Capital’...

Hot off the heels of overseeing a brand refresh for the Commonwealth Bank, CMO Monique Macleod talks the art and science of marketing, customer personalisation and how her team is structuring and adapting to AI and new tech stacks - and what it now means for media and team capabilities. "Your tech is never sorted,” she says. See omnystudio.com/listener for privacy information. See omnystudio...

Penfolds Chief Winemaker Peter Gago and global marketing boss Kristy Keyte talk through their ambitious strategy to reinvent Penfolds into an Australian global luxury icon, like Gucci, Aston Martin or Louis Vuitton. Joined by WundermunThompson CEO, Lee Leggett, this conversation is fascinating, including how Penfolds sold-out of the $200,000 release of its Ampoule edition and how they’re man...

In this Market Voice podcast, ViacomCBS chief content and sales officers Beverley McGarvey and Rod Prosser lay out the streaming, content and commercial plans for the Australian group - including the launch of the new Paramount+ service and when the biggest ad-supported digital TV service in the US, Pluto TV, will arrive Down Under. Prosser also suggests advertisers frustrated by the “m...

Andrea Bernard, the head of marketing and sales at Simply Energy, ultimately part of the $60bn French energy giant, Energie, started using Behavioural Economics thinking 18 months ago - now it’s central to her strategy on everything. And Andrea isn’t alone. Behavioural Economics specialist and co-founder of Hard Hat, Dan Monheit, says there’s been a surge of interest from brands...

Australian Joshua Lowcock is Chief Digital and Innovation Officer at UM in the US and UM’s global Brand Safety Officer. Based in New York, he’s spearheaded development of a Media Responsibility Audit of social media platforms alongside initiatives to try to make businesses see the billions they spend on advertising within the same frame as corporate social responsibility – and sa...