Media Captain Digital Marketing Podcast

Tom Walters is the President/Co-Founder of Noxgear , an eCommerce company that creates obsessively engineered active-lifestyle products for runner's, cyclists, and those with pets to keep them safer and enhance their experience. Jason and Stefanie run daily. It' s a part of their morning routine . They recently purchased Noxgear and came to love the product. Jason and Stef reached out to Tom to ge...

Prior to episode 44, Jason and Stefanie wrote down 5 questions each they wanted to ask each other pertaining to The Media Captain and DermWarehouse. Neither Jason nor Stefanie saw the questions prior to them being asked. Hear what the brother and sister due had to say about business, routine, digital marketing, work ethic, hiring and much more! 

In episode 43, Jason and Stefanie hit on everything and anything Google Shopping.  What differentiates Google Shopping from PPC and other marketing channels. The value of Search Terms within Google Shopping How DermWarehouse leverages Google Shopping  How ParkPerfection leverages Google Shopping  Understanding your Google Shopping Feed  Cleaning up your Google Shopping Feed  Critical thinking need...

Aaron Rubin, the Founder and CEO at ShipHero is our guest for episode 42. ShipHero offers Flexible fulfillment & software built for ecommerce. They work with eCommerce companies like DressBarn and the Dallas Mavericks. During episode 42, Aaron talked about how he got into the eCommerce space with his martial arts company,  Zengu . He also discusses how the idea for ShipHero came about, the fut...

In episode 40, we talked about driving traffic to your website. A lot of what we hit on was paid ads (Google/Bing and FB/Instagram). In Podcast Episode 41, we’re going to talk about how to make sure your advertising copy is great. Jason and Stefanie discuss how important advertising copy is and how it's helped both of their companies, The Media Captain and DermWarehouse. We first dive into the fou...

Driving traffic to your site is one of the most critical components if you are looking grow your business. The Media Captain helps brands come up with strategies to drive qualified traffic from the right channels. This is how DermWarehouse has grown from 0 customers to nearly 100,000 in less than 5-years.  In episode 40, Jason and Stefanie talk about traffic driving tactics to help out your busine...

In episode 39, Stefanie and Jason discuss the importance of capturing email addresses and why it's critical for eCommerce companies. Below is an outline that we used for our Podcast on email automation and shopping cart abandonment for eCommerce. Important Resources referenced in podcast:  Klaviyo   MailChimp Constant Contact   Sumo Email Capture Email Marketing ROI Stats   Importance of Collectin...

Your blog can be a key element to your websites overall online marketing success, The issue is that most businesses don't fully understand how to utilize their blog. In episode 38, Jason and Stefanie share best practices for  laying the proper foundation along with coming up with a successful blogging strategy for your business. Why Blogging is Important: Will bring new traffic to your website and...

We've been on a hiatus since the start of COVID-19 but we're back and better than ever for episode 37! Stefanie and Jason do a deep dive into the state of our two businesses, The Media Captain and DermWarehouse. We've seen crazy growth on the eCommerce side with business doubling. Topics covered on the eCommerce side include the following:  How'd we scale?  What'd we do from a staffing perspective...

In episode 36, Jason Parks of The Media Captain talks about remaining optimistic and positive during tough times. If you look at the bigger picture, there's a lot of upside on the digital marketing side for businesses and Jason discusses this in Episode 36. 

There are going to be challenging times ahead of us with the impact Coronavirus is having on our economy. How is your business going to adapt? What are marketing tactics you can take if you have to cut advertising budget? Jason Parks goes over all of this in episode 35. 

In episode 34, Stefanie and Jason talk about what goes on behind the scenes of an eCommerce operation. Stefanie leads the way in discussing how DermWarehouse grew from an operation with 0 customers upon launch in 2016 to over 50,000 customers by the end of 2019. If you are looking to launch an eCommerce operation or take your eCommerce shop to the next level, this will be a great episode for you!...

In episode 33, Jason and Stefanie discuss how you should formulate an advertising strategy for your business. From how much money you invest to selecting the right channels. Jason and Stefanie cover how they went about advertising for their eCommerce company, DermWarehouse, along with the tactics they use for the clients they represent on the agency side.

In episode 32, Jason and Stefanie talk about the 15 most important tools used to run their businesses. From accounting to project management to analytics, the brother and sister duo cover it all. Below is their list: Monday.com SEMRush Google Sheets/Google Docs QuickBooks Calendly DocuSign ShipStation Finale MailChimp Mozeo Google Analytics Screaming Frog HubSpot Sumo LiveChat

In Episode 31, Jason and Stefanie talk about the mindset needed when starting a business. You should not be thinking about making a quick buck in the first couple of months. A long term mindset is needed for optimal results for your business. Jason and Stefanie share their experiences through The Media Captain and DermWarehouse.

In Episode 30, Jason talks about how he got into the SEO industry. He's been in the industry for nearly a decade now but he was thrown into the fire at a young age. He talks about this experience. 

Jason and Stefanie discuss how you can perfect a blog strategy for your business.  In the outline below, we've included links to all blogs and resources referenced in Podcast #29.  Create a 12-month calendar Determine whether you’re a national or local player (even if local, you can get backlinks if you rank at national level) To find topics, you can look in Google Ads Keyword Planner (free tool)...

Jason and Stefanie discuss how to spy on your competitors for Google SEO, Google PPC, and Social Media. These tactics can help improve your organic ranking, PPC visibility, and social performance.

Jason and Stefanie talk about how they built up their three brands. More recently, they started Park Perfection, their own private-label skin care line. The brother-sister duo do a deep-dive into all the steps needed to start a brand. 

Jason and Stefanie discuss how each of their businesses (Media Captain and DermWarehouse) benefit from a recurring revenue model. This episode will get you thinking about how to grow revenue for your business by tapping into your existing customer base. 

Jason Parks of The Media Captain discusses E-A-T and the importance this plays in the SEO space. E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness. If you are unfamiliar with E-A-T, this podcast will get you thinking differently about how you write content for your site and the importance of linking up with other sites. 

Jason talks about how to pick the right channels for your eCommerce strategy. You should be able to determine if Facebook, Instagram, Google or YouTube work best for your business. He also dives into the importance of a good site and tracking all data.

Jason Parks discusses the importance of Google My Business and local directories. With the advancement of mobile search and an uptick in "near me" searches, it's more important than ever to populate prominently in the maps on Google. Jason walks you through the important first steps of getting listed on Google My Business and what's next after that. 

In Episode 22, Jason and Stefanie talk about needing to have thick skin when owning a business or working in marketing. Business is fast paced and clients and customers want results instantly. Jason and Stef discuss  how they deal with rejection and defeat on a daily basis and how you can strengthen your business by learning from your mistakes. 

We discuss the importance of bidding on profitable keywords for your services and products. We primarily cover profitable bidding on the Google PPC and Google Shopping side of things. We also dive into the importance of proper bidding on Facebook and Google SEO. The key takeaway from this podcast is to make sure your profitable services or products are getting the attention they deserve with your...