LET'S MAKE WAVES with Rana AlBasri Mouawad

As an entrepreneur with many hats to wear to run my business, my favorite one is the Content Creator hat. I get to talk about the things that I love, know well and have experience in with all of you. I get to share what works and what brought me or my clients results. The best part is, content creation is the creative part of the business side.  We all know that by sharing and publishing regularly...

As an entrepreneur in the making or one who’s in the trenches of their entrepreneurial journey, I’m sure that you agree with the fact that content is one of the most important tools for any business owner, used to build loyalty, brand image, and reputation. Through content, you can create curiosity, interest and entice your audience (your potential and existing clients), to try and hopefully purch...

2020 has been something else, hasn’t it? I mean, I have heard of different reactions to this extraordinary year from a lot of people around me or from friends. But the common thread, the one thing that I have noticed that was similar for many people I know is that 2020 has given them TIME . Time to start concentrating on passions and give them their overdue attention OR time that was used to evalu...

We’ve all been there, at a party or dinner, and someone turns around and asks “so, what do you do?” The way you answer that question will either: A: Spark interest and you start having a conversation with this new person you just met B: Get a look, best described as “what??” from that person, who clearly has no clue what you just said. You start to explain, but the start was just not smooth C: The...

There are many definitions to Content, and I feel that most of them are focused on just information, as in Content is Information. That is not a complete definition. What is content? Content consists of 4 elements: Information, Context, Medium and Form. Every one of those elements is important, because without one, content is lacking and therefore will not deliver on its ultimate intent. Think of...

Having your story or your business news published in the media is a great achievement in your efforts to build your brand credibility and positioning yourself as an expert in your field of experience. Over the years, I have experienced first-hand the positive effects of PR on my business and for my clients. Media relations and PR coverage is an additional tool in supporting your marketing and to g...

When I first started my consultancy, I broadened my focus, because, in my mind, I thought “who doesn’t need marketing strategy, business and personal branding advice”? Right?? Well, I was wrong and soon enough, I realized that this created a lot of hurdles for me when approaching new clients, because (to them) my portfolio was all-over the place! For some reason, I know I am not alone. Today, most...