Home Care Strategy Lab

#17 Gabrielle Pumpian, a former 7-figure home care business development rep, shares how she got started, what kept her motivated, and what most home care owners misunderstand about sales. She breaks down her top-performing health care referral sources—and exactly how she stood out—then dives into the non-health care partners and offers tactics for selling to trusted advisors. She adds insights int...

#16 JM & Michele Simmonds share how they built a successful home care business in rural Texas through trust, community ties, and a strong team culture. From recruiting and marketing to handling challenges and keeping a stellar reputation, they break down what worked and what didn't. We also dive into their expansion across Texas and what it took to sell the business. Now, they’re gearing up fo...

#15 VA billing expert, Greg Bean spells out how agencies can streamline and increase VA billable hours. He talks about the importance of educating veterans on their benefits and using thorough assessments and care plans to support billing and authorizations. Greg shares strategies for community outreach, veteran advocacy, and leveraging technology to improve service delivery. The episode also feat...

#14 Not many home care companies have been operating for 50+ years or scale organically to $60M+. Neal Kursban, CEO of Family & Nursing Care shares the three areas that have supported their growth and helped them stand out in the crowded Maryland/DC market. We unpack delivering a white-glove client experience, paying and retaining caregivers at scale, and maintaining ownership of a family-owne...

#13 Everyone talks about revenue, but rates, wages, margins, taxes, travel time, mileage, shift durations, overhead… these are the real numbers behind your top line. Dana Charumbira, Managing Director of The Home Care CPAs, breaks down gross margins across common shift types—1, 4, 8, and 12 hours—and shows how each impacts your bottom line. Then we dig into overhead: how to calculate it, how to al...

#12 Jeff Stevens, Co-Founder and CEO of Village Caregiving, shares how they grew from a single office in Barboursville, West Virginia to become the largest privately held home care company in the U.S. He breaks down two unique formulas: one for growing from 1 to 8 offices, and another for scaling from 8 to 60. Jeff dives into the strategies, decisions, and defining moments that shaped their growth...

#11 Mike Hoskin shares why he started a home care franchise as a third career—and what surprised him most along the way. He talks about managing a business from afar, hiring with heart, and the systems that keep things running. Mike opens up about the emotional side of caring for older adults, the pressure of account receivables, and why good caregivers make or break the business. He also touches...

#10 Christian Alaimo, Co-Founder of Caribou unpacks the caregiver shortage and what it will really take to fix it. We explore practical ideas—from performance scorecards and milestone tracking to tech and culture shifts—that will help make caregiving a respected, rewarding career. We highlight the opportunity and optimism about the future of caregiving, emphasizing the role of technology in transf...

#9 Pansy Home Care was founded by Jonah's Francis’ mother, Pansy, a CNA who immigrated from Jamaica. Initially, the agency provided general home care services before specializing in dementia care. In recent years, they’ve gone all in on being the Dementia home care agency in CT. They’ve refined marketing strategies, built strong relationships with GCMs and memory care communities, shifted their pa...

#8 Deanna Keppel, Vice President of Assisting Hands Corporate Office joins the Lab to unload lessons learned from 16 years in home care operations—from office manager at a franchise to VP at the corporate office. We talk about leadership styles, time management, underutilized KPIs, job descriptions for owners, time in the business vs on the business and so much more!  She also shares how Assisting...

#7 Laura Coyle, the CEO of HomeWell Care Services of New Jersey, shares her unique journey from a nurse to home care CEO. She shares how she applies the 'Nursing Process' to operational strategies and decision-making. We break down the five stages: Assessment, Diagnosis, Planning, Implementation, and Evaluation and Laura explains how she applies these principles from small operational problems to...

#6 Alex Chamberlain, Owner of Easy Living, closes the distance between leadership and his Care Partners by drawing on his own experience in various roles, including as a CNA. He shares his strategies for "speaking caregiver" by creating detailed care plans that function as job descriptions and implementing a thorough "show and tell" orientation process . Alex dives into Easy Living's core values—...

#5  Kevin Smith, CEO of Best of Care , unpacks the significant growth and diversification of his home care agency over the last 7 years. Kevin explains his entry into the family business and highlights the evolution from a primarily Medicaid-funded agency to one that now encompasses care management, move management, a home care acquisition, and private pay nursing . We discuss the strategic ration...

#4  "I had to learn the language of healthcare from the outside looking in." Kelly Adams, Owner of Beyond Home Care pulls back the curtain on what it really took to build trust with hospitals, discharge planners, and other professionals without a clinical background. From overcoming early knowledge gaps to creating her own seat at the table, she shares the practical strategies and mindset shifts t...

#3 Rather than treating caregiving as a job with a dead-end, Trinity In Home Care has built a structured, three-level career path that nurtures skills, offers leadership opportunities, and ensures long-term growth for caregivers. In this episode, we unpack the role, training, and responsibilities of each of the three levels and Aaron shares a compelling case for why investing in caregivers is the...

#2 Are you struggling to retain office staff members for longer than 2 years? You’re not alone. Long-term employee retention isn’t just about perks or paychecks—it’s about creating a workplace where people want to stay. In this episode, we dive into CareFor’s proven approach to building a culture that keeps office staff engaged for the long haul. From onboarding strategies that foster respect to u...

#1 Welcome to the Home Care Strategy Lab! Listen to this quick trailer to hear why I left my day-job, why I love podcasting, and what you can expect from this new show. Learn more, subscribe, and follow along at homecarestrategylab.com . With six years of experience in the home care tech industry across sales, marketing, and partnerships, and as the creator of the highly-rated podcasts "Vision, th...