Google Ads Like A Boss

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube How Performance Max works with search campaigns or keywords in your account? So, as I said earlier on it literally complements existing search campaigns and respects your keyword targeting. So it’s not competing with it, it's complementing it. And I would also I should add one more thing is set...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube   Now we move on to the conversion goals. It is critical that you set up the conversion tracking. Without that you are wasting money. I see so many campaigns being run without improper conversion tracking or no conversion tracking at all. Now Google has made this as part of the campaign set...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Okay, so then what they also say is that it helps you find more converting customers and that's also very important and it's not only just about throwing money at Google and get zero in return you actually get conversions we run Performance Max a lot in every account and we find that this works...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube So when should you use it? So you have specific advertising and conversion goals and this is important and critical. You must have your conversion goals. So, for example, if you want to drive online leads or sales or any other specific goal you may have, you can set it up and optimise your PMax...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Many people get confused as to what campaign objective type they should select when setting up a new campaign it really doesn't matter but now with the algorithm getting more clever and powerful I would recommend that you go with any one of these aids be it sales, lead gen, website traffic and s...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube So it's designed to complement your keyword-based search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, and Maps. That is also critical. You can run your ads on Google Maps. So, wherever there are searches for local s...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Alright, so what are the benefits? Okay, so you can unlock new audiences across Google's channels and networks, drive better performance against your goals, get more transparent insights, steer automation with your campaign inputs and the inputs are your images, text, videos, logos and simplify...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Is your conversion rate low, your CPA high, or your ROAS poor? Here's a quick guide to what you need to know about Performance Max campaigns in Google Ads. So, the Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory fr...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Can you please explain about bounce rate? okay so when somebody lands on a landing page they either take certain actions which you want them to take or they click on to go to another page of on your website or they just completely bounce off your website so that's what it means if you're going t...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube How are you finding performance max yeah very good you need to give it a bit of time let the algorithm learn and don't make too many changes and as I said earlier on don't expect things to happen too quickly either but once it starts to run it really does work wonderfully well I would highly rec...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Are single keywords ad group strategies working well nowadays? No, so this is what you're referring to as SKAGs. Single keyword ad groups it doesn't we have stopped working on these for about three years now if not more. From the time when the exact match weren't exact match anymore. So it is a...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube If I'm running a local campaign but I'm not getting any impressions. Should I experiment with broad match keywords? Yes, there could be a few things. So first of all if you're not getting the impressions that means your budget is too low and you are running on a smart bidding strategy. Let's say...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Should I keep phrase and exact keywords in the same ad group? As I said earlier on, it really depends on how your campaigns and ad groups have been set up you can do both you can keep them together or you can keep them separate with separate then you will need to keep or you need to have a bette...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube My call-only ads are getting rejected even though phone number on subdomain and in ad is the same. So it probably is not due to the phone number it could be some other reason it could be something against Google's policies or you may be using a trademark in the ad it could be any number of reaso...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Could you tell me where to find other search terms? Well you go into your search terms report and you will find which search terms triggered your ads and you can also go in the keyword tool or Keyword Planner and find your search terms very few people do this that's the thing is you got to go in...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube When there is a high competition or a specific keyword, can the cost of a keyword go up like more than 50 euros per click yeah absolutely I think the most expensive click I've ever had was about $480 so that was for an attorney in the no win no fee niche so yeah for sure, especially for plumbers...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Google call ads getting clicks but not getting calls there this is a common problem and I think it's one of the most asked questions as well that I get clicks on my call ads but I don't get the calls you need to look at your ads why people are clicking on it and then abandoning the call make sur...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube How many questions should be on the landing page? Okay, I'm not sure what you mean by how many questions you should have the answers to those questions I would imagine because if somebody is looking for a solution to their problem then they need answers they've landed up on that page and they ar...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube How does Google charges CPC if I want to test a new keyword which is not in the Google Keyword Planner tool you can't test this because if nobody is searching for that keyword is going to be low volume so you can't test it if you can't find that keyword in the Keyword Planner then it's not worth...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube What would you recommend for optimizing DSAs and DSAs are dynamic search ads and these are one of my favourite ones because if they are set up properly and optimize correctly they can really really scale your campaigns and get you impressions, clicks and conversions which you never thought befor...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Is there a use case for not using a third party tracking tool? There are obviously functions that you can't get without it, like listening and rating calls. So there is a trade-off. When does it start to be worthwhile in your opinion? You mentioned the figure of 20 calls the other day when you w...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube How to create custom columns? Good question. Best way would be to go into the interface and show you how to do that so all you do is you go to campaigns and then you go to columns. You can either modify or create a new one. So I've got a custom column set. Which I can edit or I can modify. So I'...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube I have a list of keywords in an ad group, alright? So, these are all exact match. Fine. All of these have been search terms generated from the keyword [physio near me]. Okay. Make sense? Am I better to list them individually, or leave it as it is just [physio near me]. Is there a risk of competi...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube What's the best way to A/B split test? I'll just put in landing page as well. I know what you mean. Landing page or pages. What software would you recommend? A/B split test is where you have two versions of the same page. And you just have a very minor change on one of them. So that it is a bit...

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Do you hire Google Ads specialist in your agency should they be experts? I guess that's your question is. So we will hire and we do hire specialist and we are looking for them all the time. And if you have got certain expertise which you can show us and then we can definitely have a conversation...