Digital Shelf Insider

Amazon is no longer behaving like a traditional search engine. With Rufus, it’s becoming a shopping agent; one that remembers your preferences, interprets your intent, and decides which products deserve to be surfaced before you even scroll. That shift is quietly redefining how discoverability works for every brand on the platform. In this episode, our host Shreshta Joy sits down with Max Sinclair...

Quick commerce is reshaping how CPG brands think, create, test, and scale new ideas. From sachets designed for impulse moments to flavours inspired by regional cravings, platforms like Blinkit, Zepto, Swiggy, and more are turning into real-time innovation labs. In this episode, host Shreshta Joy sits down with Radhika Butala , Founder and CEO of The Better Collective , to unpack how brands are usi...

In this episode of the Digital Shelf Insider Podcast, host Shreshta Joy sits down with Martin Heubel , Strategy & Amazon Consultant at Consulterce , to break down what's really happening inside Amazon’s vendor negotiations and why so many 1P brands are feeling the pressure. Martin explains how automation, shrinking buyer support, and aggressive margin targets are changing the rules for ven...

Inflation may be cooling on paper, but consumers are still behaving like value hunters; trading down in some places, trading up in others, and using social proof more than ever to justify what they buy. In this episode of the Digital Shelf Insider Podcast, host Shreshta Joy is joined by Barry Thomas and Rachel Dalton from Kantar to unpack how US shoppers are resetting their expectations in 2025. T...

AI is no longer just assisting search; it is becoming the place where product discovery begins. In this episode of the Digital Shelf Insider Podcast, host Shreshta Joy is joined by Prasanna Dhungel , Managing Partner at GrowByData , to uncover how LLMs like ChatGPT, Gemini, and Perplexity are changing the digital shelf. Prasanna explains how consumers are shifting from traditional Google search to...

The way leaders make decisions can shape the success or failure of a brand team. In this episode of the Digital Shelf Insider Podcast, host Shreshta Joy is joined by Eric Staples , Director of Growth Strategy at Bluedog Design, to explore how leadership styles and decision-making frameworks influence team performance. Eric shares the Head, Heart, Gut framework, a practical tool for understanding h...

The holiday season is almost here, are your strategies ready? In this episode of the Digital Shelf Insider Podcast, Shreshta Joy sits down with Morgan McAlenney, VP of Commerce Growth & Business Development, and McCord Chapman, VP of Commerce & Omni Planning at Public Label, to unpack what US brands can expect this holiday season. They explore how economic uncertainty, tariffs, and social...

Diwali is around the corner, and are your campaigns ready? In this episode of the Digital Shelf Insider Podcast, Shreshta Joy chats with Bindu Sharma, Founder, and Hans Vivek, Co-Founder at World One Consulting , about how brands in India can grab festive shoppers’ attention and drive real sales. They dive into the proven strategies D2C brands can use to convert festive shoppers, why bundle deals...

Is AI search the next big disruptor for e-commerce ? In this episode of the Digital Shelf Insider Podcast, Marc Hubbard, E-Commerce Sales Leader with over 20 years in the CPG space, unpacks how AI, product discoverability, and retail media are rewriting the rules for brands. Marc explains why Amazon’s dominance continues , how retail media networks are evolving, and why brands are struggling with...

Welcome to a special MetricsCart insider episode of the Digital Shelf Insider podcast! We're doing things a little differently and taking you inside the world of MetricsCart with one of our own, Rohan Paul Philip, Lead, Product Strategy. Ever wonder what it takes for a brand to truly stand out online in a world of AI chatbots and endless data? Rohan breaks down how the game has completely chan...

Is TikTok Shop the next major force in e-commerce? In this episode of the Digital Shelf Insider Podcast, John Ghiorso, Co-Founder and CEO of VantaFive, breaks down how TikTok Shop is transforming from a Gen Z trend into a serious retail channel. John shares why US social commerce finally has a shot at scale, what makes TikTok Shop different from other platforms, and how brands, both legacy and cha...

How does a small skimboarding brand become the #1 seller in Amazon India's water sports category? In this episode of the Digital Shelf Insider Podcast, Francis Kurien, the founder of SkimB, shares his journey of building a niche brand from scratch. He talks about how he built the brand with authentic customer reviews and user-generated content to create a loyal community and drive growth, desp...

Welcome to another episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Kaushik Boruah, Business Head of CPG and Hospitality at LatentView Analytics, about how top CPG brands are turning smarter data into a competitive edge in 2025. Kaushik dives deep into the most overlooked data blind spots in omnichannel execution, the shift from demographic to...

Welcome to another episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Anil Gandharve, co-founder of Genrise.ai, about how agentic AI is reshaping the future of e-commerce content creation and optimization. Anil breaks down what makes AI agents different from traditional assistants and shares how they’re helping brands go beyond basic automation...

Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Elizabeth Jain, Digital Marketing Team Lead at Eurow & O'Reilly Corporation, as they dive into the trends shaping the cleaning supplies category and the digital strategies that are driving growth. From B2B e-commerce to D2C strategies, Elizabeth shares her e...

Welcome to the twenty-fourth episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta speaks with Shauna Pannone, Pre-Sales Solutions Director at ChannelEngine, to unpack how brands can win in the evolving world of online marketplaces and why smarter strategies are critical in 2025. From marketplace dominance to the power of reviews, Shauna shares sharp, data-backed in...

Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta speaks with Yashita Shah, Founding Partner at Online Dukaan, to decode the rapid growth of quick commerce in India, from Blinkit to Zepto, and what it means for brands, retailers, and consumers. From groceries to gold coin deliveries on Akshaya Tritiya, this episode explores how quic...

Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta sits down with Shama Hyder, Founder & CEO of Zen Media, global keynote speaker, and a pioneer in digital marketing, to unpack unfiltered truths about marketing, branding, AI, and consumer behavior in 2025. In a world where every brand is shouting online, Shama explains why attent...

Welcome to another value-packed episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta welcomes back François Maingret, Ecommerce Department Manager at Cleanis, for a no-fluff conversation on how brands can actually win when launching products on Amazon in 2025. François brings firsthand operational insights and hard-earned lessons from managing e-commerce for...

Welcome to the twentieth episode the Digital Shelf Insider Podcast. In this thought-provoking episode, host Shreshta is joined by Vasundhara Jain, a brand strategist, e-commerce consultant, and growth advisor who’s worked with some of the most celebrated D2C startups in India.  Her portfolio includes brands featured on Shark Tank India such as FAE Beauty, Hero Beauty, Sacred Grove, and many others...

In this exciting episode of Digital Shelf Insider podcast, Dr. Richardson, founder of Premium Growth Solutions and author, “Ramping Your Brand” shares his journey from being a cultural anthropologist to becoming one of the most sought-after advisors in the CPG (Consumer Packaged Goods) industry. His unique background helps him decode real consumer behavior and the hidden patterns that drive repeat...

In this thought-provoking episode, your host Shreshta sits down with Meghan Corroon, the brilliant mind behind Clerdata, to dive deep into the evolving landscape of Retail Media, a space that's transforming how brands approach advertising and performance measurement. Meghan brings a unique perspective, having transitioned from academia and global public policy work with the Bill & Melinda...

Welcome to another exciting episode of Digital Shelf Insider! In this episode, our host Shreshta chats with Bindu Sharma, founder of World One Consulting and a seasoned retail expert with over two decades of experience. From starting as a retail buyer to leading the growth of iconic brands across geographies, Bindu dives deep into the evolution of retail, the rise of e-commerce in India, and how h...

In this episode of the Digital Shelf Insider Podcast, host Shreshta sits down with Aliett Buttelman, co-founder of the revolutionary beauty brand Fazit. Discover how Fazit went from a digital startup in 2022 to a viral sensation, with its makeup patches making headlines after being spotted on Taylor Swift herself! From the early days of product innovation with skincare patches to expanding into ma...

In this episode of the Digital Shelf Insider Podcast, host Shreshta welcomes Meghana Duvvuri, Head of E-Commerce at phab. Meghana shares her fascinating journey from strategy and planning roles to leading e-commerce at one of India’s fastest-growing consumer brands. She dives deep into the rapid evolution of quick commerce in India, how consumer behavior is shifting, and the critical role of data,...