Destination Marketing Podcast

In this episode of the Destination Marketing Podcast, Camden Bernatz, Digital Marketing and SEO Specialist at Relic, joins us to discuss some of his research into travel sentiment during the Covid-19 pandemic. Listen to hear some of his findings, including how the younger generation's attitude towards travel has changed in recent months. "In tourism, every destination is simultaneously competing w...

In this episode of the Destination Marketing Podcast, Adam jumps on to share an exciting announcement from Relic. At the beginning of November, Relic acquired EKR, another advertising agency in Provo Utah. Listen to learn how this acquisition will expand Relic's services, and help us to further fulfill our clients' needs.  Follow the Destination Marketing Podcast on social media: Instagram Twitter...

In this special episode of The Destination Marketing Podcast, Adam is a guest on SITE's Armchair Conversations Webinar. Hosted by Tahira Endean, head of events at SITE, this episode follows their discussion about Adam's background in advertising, his book "Touchpoints", as well as some of his insights on the travel industry as a whole. Listen to learn more about incentive travel programs, and how...

Michael Hensley, the Travel Marketing Manager at Go Great Lakes Bay CVB, joins this episode of the Destination Marketing Podcast to talk about how the pandemic has caused a shift in his destination's target market. Listen to learn how the Great Lakes Bay area has navigated this shift, as well as some of the strategies they've used to navigate not only the pandemic but also the major flood that hit...

In this episode of the Destination Marketing Podcast, Adam breaks down all of the reasons why every destination needs to have their own podcast. Listen to learn how destination-specific podcasts can be important tools for not only tourism but also economic development and stakeholder engagement. "The thing that younger audiences love, is the ability to consume content in a passive way. When you're...

In this episode of the Destination Marketing Podcast, Matt Clement from Arrivalist joins us to discuss the ever-expanding field of attribution and data in destination marketing. Topics include handling attribution in the tourism industry, balancing brand awareness and last-click attribution, as well as some details about Arrivalist and how it can be useful to destination marketers. “I mentioned th...

Eleanor Prater, Marketing & Communications Manager at the Augusta Convention & Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about how her destination was able to reschedule the historic Masters Golf tournament that takes place in Augusta every year. Listen to learn about how this major event reschedule has affected tourism over the past several months, as well a...

In this special episode of the Destination Marketing Podcast, Adam gives a quick recap of the show's history as well as a thank you to all the guests and listeners of the show so far. Listen to learn some exciting things that are coming for the Destination Marketing Podcast and help us celebrate this exciting milestone. Click here to visit the Destination Marketing Podcast website Follow the Desti...

In this episode of the Destination Marketing Podcast, Adam catches up with one of his personal favorite destinations: Knoxville, Tennessee. Kim Bumpas, President at Visit Knoxville, joins the show to talk all about the importance of the visitor experience and why maintaining a unified front as a destination is so important. Listen and learn how to achieve this cohesiveness as well as hear about so...

Darren Dunn, President at Entrada Insights Inc., joins this episode of the Destination Marketing Podcast to talk all about one of the up and coming data companies in the tourism industry. Listen and learn how Entrada is revolutionizing the way that destinations view data on their visitors and learn how it might be helpful in your destination. "If we can't humanize the data, destinations aren't goi...

In this episode of the Destination Marketing Podcast, Adam takes the show to Tupelo Mississippi, a small town that proudly holds the title of the birthplace of Elvis. He is joined by Neal McCoy, the executive director of the Tupelo CVB. Listen to learn about some of the things you can find in this amazing town, as well as hear Neal talk about how they are strategizing their marketing campaigns to...

In this episode of the Destination Marketing Podcast, Adam takes the show on the road again to Oxford, Tennessee. He is joined by Kinney Ferris and Nadia Thornton from Visit Oxford to discuss some of the awesome things that their destination has to offer. Listen and learn how the University of Mississippi offers unique opportunities to the destination, as well as some of the creative ways that the...

In this episode of the Destination Marketing Podcast, Adam is back with Maryanne, Beth, and Melea from North Alabama. Listen to hear them continue their conversation about social media and offer some tips and tricks on how to use it in destination marketing. Topics include the importance of utilizing user-generated content, as well as how destination marketing organizations can take advantage of t...

In this episode of the Destination Marketing Podcast, Adam takes the show to North Alabama where he is joined by Cara Long from the Cook Museum, as well as Melea Hames, Beth Ridgeway, and Maryanne Floyd from destinations throughout North Alabama. Listen and hear about what their destinations have to offer, as well as how they have dealt with some of the challenges presented in the industry today....

In this episode of the Destination Marketing Podcast, Adam continues his trip to Bristol with Jerry Caldwell, Executive Vice President & General Manager at the Bristol Motor Speedway. Hear about some of the ways that his team is dealing with the COVID-19 situation, as well as how they were able to successfully host one of the country's first major events since the pandemic began in early March. "W...

Leah Ross, Executive Director of the Birthplace of Country Music Museum, joins this special episode of the Destination Marketing Podcast on the road to talk to Adam about the city of Bristol, and how the community relies on tourism as a major contributor to their economic structure. Listen and learn how Bristol became known as the Birthplace of Country Music, as well as some of the things you can...

In this special episode of the Destination Marketing Podcast, Adam takes the show on the road to Franklin, Tennessee. He is joined by Lauren Ward, Vice President of Marketing and Communications at Visit Franklin, at Puckett's, a local favorite restaurant located in downtown Franklin. Listen to hear them talk about Franklin as a destination, as well as some of the challenges they are currently faci...

Leon Downey, Executive Director at Pigeon Forge Department of Tourism, joins the Destination Marketing Podcast to talk about how his destination has been uniquely affected by the recent decline in the tourism industry. As one of the cities closest to the Great Smoky Mountains National Park, Pigeon Forge relies on tourism as a major piece of their economic stability. Listen and learn how they have...

In this episode of the Destination Marketing Podcast, Ann Marie Maher from Prince William County Virginia, joins us to discuss some of the strategies that her destination has used to make the best of the current global situation. Topics include how Covid-19 has affected the county's plans to build an events center, as well as how the Prince William Strong initiative that has been adopted by their...

Lindsey Norment, Brand Director at Virginia Tourism Corporation, joins this episode of the Destination Marketing Podcast to talk about her destination's unique brand and how they have used it amidst the current global situation. Listen to learn more about how "Virginia is for Lovers" came to be, as well as how they have pivoted their campaign to offer support to local DMO's during the Covid-19 pan...

In this episode of the Destination Marketing Podcast, Andreas Weissenborn from Destinations International joins us to discuss some of the things that he's been seeing on the global scale in regards to the Covid-19 pandemic. Listen to hear some of his insight and the ways that destinations can best utilize an organization like Destinations International in times like this.  "If the pandemic has tau...

In this episode of the Destination Marketing Podcast, learn how Utah's ski industry has been affected by the Covid-19 pandemic. Nathan Rafferty, President and CEO of Ski Utah, joins us to talk about his journey into tourism as well as how he has observed Utah's ski industry change drastically over the last couple of months.  "I think that our focus will shrink a little bit, but we need to make sur...

In this episode of the Destination Marketing Podcast, Kristen Jarnigan, President & CEO at Discover Long Island, joins us to discuss some of the tactical solutions that her destination has come up with to combat the economic effect of the Covid-19 pandemic. Listen and learn how they have reemphasized the importance of relationships with their stakeholders, and how they have used Bandwango as a too...

Gretchen Hall, President and CEO at Little Rock Convention and Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about her journey in the tourism industry and how her past experiences have helped her prepare for the coronavirus pandemic. Topics include the importance of educating your community, as well as how to pivot a campaign to fit a new situation.  "I think we'...

In this episode of the Destination Marketing Podcast, we are joined by Amy Schneider, the Director at Visit Columbia, Missouri. Listen to some of the strategies that Columbia has implemented to counteract the tourism and economic effects of the Covid-19 pandemic including their new mask ordinance, as well as how they have pivoted their website to benefit stakeholders during this unique time.  "Now...