Destination Marketing Podcast

In this episode of the Destination Marketing Podcast, join Adam and Jessica Merrill as they talk about the effects of tourism on communities and why destination marketing is often misunderstood by stakeholders. Learn how Jessica got into the industry, as well as how she has been able to transform her destination with the help of Relic over the past year and a half. "You're providing a better quali...

Join Adam on this week's episode of The Destination Marketing Podcast as he chats with AJ Brau, co-founder and CEO of Wander, about some of the intricacies that come with creating maps for destinations. Listen to learn more about Wander and how destinations are using this new innovative platform to help visitors not only navigate their destination but also experience it in new ways. "People say a...

This week on the Destination Marketing Podcast, Adam talks to Natasha Lye, PR and Content Specialist at Relic and host of the Inner Coastal Podcast, The Hola Laredo Podcast and Find Your Flow in MoCo. Listen to learn the ins and outs of hosting a podcast and hear some of the things Natasha has learned through hosting over the past two years. "I was worried about making the guest uncomfortable beca...

This week on the Destination Marketing Podcast, Adam is joined in the studio by Greg Star and Mark Ligos from Carvertise. Listen to learn more about how Carvertise is making traditional media more accessible to small and medium-size destinations, as well as how destinations can utilize it to help increase the value of the DMO to its stakeholders. "You can't drive a billboard into the parking lot o...

This week on the Destination Marketing Podcast, Adam talks with Relic's Executive Creative Director Justin Flack about the importance of branding in destination marketing. Listen to learn why your destination needs a brand strategy as well as what you can do to get started on building one. "You can create a brand but you can never determine what that brand is in the eyes of your visitors or your c...

This week on the Destination Marketing Podcast, Adam shares some of his 2022 New Years' resolutions for destination marketers. Learn how you can apply these principles in your destination and how to strengthen your marketing plan in the year to come. "Take a step back and think about what your overarching strategy is. Why do we do what we do?" - Adam Stoker Follow the Destination Marketing Podcast...

Mo Parikh from Bandwango is back on this week's episode of The Destination Marketing Podcast. Listen to hear some of Mo's tips on using Bandwango effectively in your destination as well as the importance of transforming your destination into an e-commerce platform in order to increase stakeholder engagement and improve the overall visitor experience in your community. "Our mission is to enable our...

This week on the Destination Marketing Podcast, join Adam as he talks with Andreas Weissenborn, host of the Architects of Destination Advocacy Podcast, about the importance of advocacy in destinations as well as how podcasts can play a key role in not only telling the destination's story but also cultivating a community of trust between your community and your destination marketing organization. T...

Adam is back in the studio in this special episode of the Destination Marketing Podcast. He is joined by Benoit Grouchko and Evan Saunders from Near to talk all about data and how DMOs can utilize Near's technology in their destination. "With the amount of data increasingly scaling and all the focus we put on our end, I really like our ability to keep answering more and more use cases for tourism...

In this final episode from the 2021 Sports ETA Symposium, Adam chats with Al Kidd, president and CEO of Sports ETA. Listen to hear how he has seen sports help the industry rebound after COVID, and how some of his recommendations on how DMOs can further utilize sports tourism in their destinations. "Sports is really the catalyst to the relaunch of tourism. We're not leading anything. Sports has its...

This week on the Destination Marketing Podcast, Adam is joined by Mike Millay from Clancy's Sports Properties. Listen to hear about Mike's experience working with Disney and ESPN and some of the lessons he has learned from his years in the industry.  "We made a lot of mistakes but along the way, you learn how to do things better and improve your processes. That helped me hone my business skills. W...

This week on the Destination Marketing Podcast, join Adam at the Sports ETA Symposium as he talks to Jennifer Stoll, executive director of the Greater Grand Junction Sports Commission. She recently released a Sports ETA white paper about measuring the success of sports, events and tourism in communities across the country. Listen to hear her words of wisdom on the subject and learn how to define a...

Adam continues his time in Birmingham, Alabama at the Sports ETA Symposium in this episode of the Destination Marketing Podcast. Join him and Frank Geers, president and CEO of American Cornhole, to talk about how destinations can stand out when they are trying to attract events to their community. "We are looking for long-term partnerships — cities and destinations that want to grow with us. Once...

This week on the Destination Marketing Podcast, Adam is joined by 2021 Sports ETA Hall of Fame inductee Denny Gann. Listen to hear his advice on how to bring profitable sports events to your destination as well as how to know what kinds of events are a good fit for your community. "Always design your events with athletic eyes. Look at it through John Brown's eyes if you want to sell it to John Bro...

This week on the Destination Marketing Podcast, Adam is joined by David Galbaugh, Vice President of Sports Sales & Marketing at Greater Birmingham CVB. Listen to learn how his destination has been preparing to host the 2022 World Games and how they predict that this huge event will impact their destination. "Do your due diligence and make sure that the event is a good fit for your community, and t...

In this episode of the Destination Marketing Podcast, Adam is joined by Brook Jung, Executive Director of Visit Hopkinsville and President of Team Kentucky. They chat about what it’s like to be part of Team Kentucky and how small DMOs can benefit by collaborating with each other. "Give folks organic information about what is true and authentic to your destination, because that is appealing and it...

Today on the Destination Marketing Podcast, Adam is on the road at the Sports ETA Symposium in Birmingham, Alabama. He is joined in this episode by Jackie Reau, CEO of Game Day Communications. Listen to hear how she was able to help Cincinnati bid for the 2026 FIFA world cup, and what it would look like if the city were to be chosen to host this global event. "Once you have those partnerships and...

Get a sneak-peek into the Travel Vertical Podcast in this episode of the Destination Marketing Podcast. Adam and Laurie are joined by Amir Eylon, president & CEO at Longwoods International, to talk about how his company has been helping destination marketing organizations discover traveler sentiment throughout the pandemic by producing weekly reports since early 2020. Learn how it works, why it wa...

In this episode of the Destination Marketing Podcast, Adam is joined by Marc Garcia, President, and CEO of Visit Mesa, AZ. Listen to learn how he was able to make his destination the country’s first autism-certified city and his recommendations on providing key stakeholders with education about autism. Also, learn some of the things coming up for Mesa including the largest amateur sports complex i...

In this episode of the Destination Marketing Podcast, Adam is joined by Wes Rhea, CEO of Visit Stockton, CA. Listen to hear how Wes is working to improve resident sentiment in his community by using tools from Bandwango and Zartico to help not only tell the destination's story but prove the brand's effectiveness to stakeholders and residents. "We're all selling quality of life in some way. Economi...

In this episode of the Destination Marketing Podcast, Adam is joined by Jason Holic, vice president of business applications & insights at Experience Kissimmee. Learn about how Kissimmee has discovered a new way to measure the impact of a DMO on the community through its new tool The Impactulator. "There is an interplay between branding and performance marketing. If you can figure out how that wor...

The Destination Marketing Podcast is back with another episode, live from eTourism summit in Las Vegas. Adam is joined by Shelbi Walker, Engagement & Sales Manager at Visit Concord, CA, to find out how she was able to increase stakeholder engagement through volunteering in her community. Listen to learn from her experiences and hear how she was able to become a member of the board of directors for...

On this episode of the Destination Marketing Podcast, Adam is joined at the eTourism Summit by Mark Romig, Chief Marketing Officer for New Orleans & Company. Listen to learn how New Orleans handles hurricane crises as well as how Mark has utilized influencer marketing to help tell his destination’s story.  "Connect with an agency or someone who works in this world of influencers. It's important be...

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the 2021 eTourism Summit in Las Vegas, Nevada. He is joined by Leena Riggs, director of marketing & partnerships at Visit Rancho Cordova. Listen to hear some of the highlights of the convention so far, including an interesting comparison between Marvel's Loki and destination marketers. Also, find out Leena's o...

In this episode of the Destination Marketing Podcast, Adam is joined by Charles Lammers, Creative Assets Manager at Wyoming Office of Tourism. Listen to learn why it’s important to have an asset management system, and how it can be helpful to those who are trying to market the destination. "When tourists visit our state, they're visiting our communities and local businesses as well. We want the to...