CEO Glow Show

If hearing "it's too expensive" makes you freeze… this episode will change everything. In this powerful solo training, Sheila Bella breaks down the real reason beauty professionals struggle with sales—and why it's not your pricing, your talent, or even your market. It's that no one ever taught you how to sell. In this episode, Sheila walks you through how to confidently handle every objection with...

What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist? In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days. But this was not luck. It was leadership, systems, team investment and CEO ener...

Everyone keeps saying the same thing: "The economy is bad. Clients aren't spending." But are they really? In this bold and eye-opening episode of the CEO Glow Show, Sheila Bella challenges the biggest myth circulating in the beauty industry today. She explains why clients are still spending thousands on luxury experiences, skincare, travel, and beauty—and why being the most affordable provider in...

Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Lindy Williams, Founder of EBL In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts? In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing lo...

What would you do if your income tripled in just 60 days? In this powerful episode of the CEO Glow Show, Sheila Bella sits down with beauty boss Rui Zamarripa, owner of Heaven's Touch Spa in Atwater, California, to break down exactly how she went from inconsistent $10K months to nearly $30K in her biggest month — in just three months after joining Pretty Rich Bosses. But this episode isn't just ab...

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies...

What happens when you finally get everything you asked for… and realize your business can't hold it yet? In this powerful and honest conversation, Sheila Bella sits down with Robin Miller, a curly hair specialist who went from barely surviving in her business to becoming so booked she had to stop posting—not because demand wasn't there, but because capacity wasn't. Robin shares her real journey fr...

If you're in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you. In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don't fail because they're bad at business—but because they panic at the exact moment they need to think like a CEO. This isn't...

Welcome to Day 1 of the Booked and Busy Challenge, where Sheila Bella lays the foundation for how beauty entrepreneurs actually get booked consistently — without discounts, desperation, or relying on luck. In this kickoff episode, Sheila breaks down why most beauty professionals struggle to attract full-price clients and how to fix it fast by shifting from "post and pray" marketing to strategic co...

Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch. But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left...

If content creation feels like a chore… and DMs feel like rejection therapy… this episode is your permission slip to do it differently. In today's CEO Glow Show, Sheila Bella breaks down how to romanticize your discipline so consistency stops feeling like punishment and starts feeling like power. She shares her real behind-the-scenes process for turning content days into a creative retreat (even a...

In this candid and inspiring interview, Sheila Bella, founder of Pretty Rich Bosses, sits down with Destiny Dickow, Lost Artistry Lash trainer, to unpack what it really takes to build a successful beauty business when you don't feel ready, qualified, or confident yet. Sheila shares her full entrepreneurial journey — from building a multi-million-dollar brick-and-mortar permanent makeup business, l...

In this deeply powerful solo episode of the CEO Glow Show , Sheila Bella delivers one of her most important messages yet for beauty entrepreneurs, coaches, and founders who feel stuck, discouraged, or unsure in the middle of their journey. Sheila breaks down a truth most people never realize until they're deep into entrepreneurship: the women who build six- and seven-figure businesses aren't neces...

In this fast-paced, raw, and incredibly actionable LashCon 2025 coaching session, Sheila Bella sits down with a beauty entrepreneur who's struggling to grow her trainer kit business — and in under 20 minutes, Sheila completely restructures her visibility and sales strategy. If you've ever wondered why your product, kit, or training isn't taking off even though it's great, this episode will be a wa...

The Reason Why You're Not Winning In this fiery, truth-bomb-filled solo episode, Sheila Bella gets real about why most beauty entrepreneurs aren't winning yet — and it's not lack of talent, not the algorithm, not the market, and not the competition. It's one thing: low volume. Sheila breaks down why the top 1% in the beauty industry succeed at levels that seem "unreachable," and how their secret i...

What does it really mean to take faith-filled risks in your beauty business? In this powerful, deeply spiritual, and wisdom-packed episode, Sheila Bella sits down with Carolyn Cyprian, medical esthetician, multi–med spa owner, coach, and founder of Carolyn Skincare. Together, they unpack the true meaning behind the phrase "Scared money makes no money." For faith-driven entrepreneurs, success isn't...

Is business coaching a total scam… or the missing piece in your beauty business success story? 👀 In this powerful and refreshingly honest episode of the CEO Glow Show, host Sheila Bella sits down with lash + PMU artist Brittany Manney, owner of Blashed Ink, whose transformation proves that implementation—not manifestation—creates real results. Brittany opens up about how she went from a forklift...

Live from LashCon 2025 in California! In this power-packed episode, Sheila Bella sits down with a beauty entrepreneur struggling to get new clients through the door. In under 20 minutes, Sheila helps her uncover the truth behind inconsistent bookings, wasted ad spend, and how to finally build steady client flow. Whether you're a lash artist, PMU trainer, or salon owner, this live coaching session...

What if discipline didn't feel like punishment—but freedom? In this empowering episode of the CEO Glow Show, Sheila Bella reveals how high-performing beauty entrepreneurs create consistency, focus, and growth by falling in love with discipline. From business routines to personal habits, Sheila breaks down the mental shift that separates dreamers from doers. Whether you're just starting out or scal...

In this special LashCon 2025 coaching edition , Sheila Bella sits down with a beauty boss, Adriana from Scottsdale, who's balancing a lash salon, product line, and training academy — but struggling to scale. In just 20 minutes, Sheila pinpoints the blind spots holding her back and reveals the powerful "three-machine method" every beauty entrepreneur needs to multiply revenue and freedom. If you've...

In this powerful episode of the CEO Glow Show, Sheila Bella sits down with Keri Parker, founder of Clean Lids Club and panel moderator for LashCon 2025, to uncover how to sell lash services without the ick. They break down the emotional and practical sides of sales, how to lead with authenticity, and why transparency builds trust (and better bookings). This is a must-listen for lash artists, beaut...

In this heartfelt and thought-provoking episode of the CEO Glow Show, Sheila Bella and her guest Nikki Delore of "Beautiful You Body Spa," invite you to explore a powerful question: Who would you be without your business? Many beauty entrepreneurs tie their entire identity to their work, but what happens if it's all taken away? Sheila and Nikki shares candid personal stories and insights to help y...

 In this episode of the CEO Glow Show, Sheila Bella dives deep into the behind-the-scenes realities of building a successful beauty business. She opens up about the challenges of growth, the power of strategic thinking, and why mindset shifts are often the missing link between staying stuck and skyrocketing to success. Packed with practical advice, personal stories, and game-changing strategies, t...

Tired of hustling but not seeing growth in your beauty business? 💡 In this episode of the CEO Glow Show, Sheila Bella shares how to stop chasing clients and start creating systems that sell for you. Instead of working harder, discover how to build frameworks and automation that generate consistent clients, cash flow, and confidence — so you can scale your business without burning out. What you'll...

PMU Powerhouses Didn't Know This! WULOP USA PMU Competition Description: In this special episode of the CEO Glow Show, Sheila Bella takes you behind the scenes at the WULOP USA PMU Competition in Philadelphia. Sheila sits down with seasoned permanent makeup powerhouses who share the real truths about business, artistry, and the mistakes no one talks about. From client challenges to contracts, mind...