Breaking Through The Mayhem

In this compelling episode, Bonnie Wan invites listeners into the world of "The Life Brief," a transformative tool that distills brand strategy into a powerful guide for transforming attention into action. With a focus on the urgency of the moment fused with timeless truths, Bonnie delves into the significance of self-awareness, the power of partnership, and the impact of practicing over seeking p...

In Episode 14 of Breaking Through the Mayhem, presented by Sightly, Eric Shih, COO of Cedara, shares his career journey from the music industry to TV and ad tech, culminating in his arrival at Cedara driven by a personal passion for a sustainable future. Explore Cedara's mission to map carbon emissions in marketing and advertising, shedding light on the industry's crucial need for a sustainable su...

Welcome to Episode 13 of Breaking Through the Mayhem, where we explore the dynamic world of marketing and advertising amid constant change. Today's guest, Albert Thompson, emphasizes precision and intentionality in consumer marketing, prioritizing a meticulous approach over fleeting trends. Thompson's forward-thinking strategy involves merging historical insights with upcoming trends, enabling him...

Uncover valuable insights in episode 12 of 'Breaking Through the Mayhem' with Van Tran, where she emphasizes the shift to human-centric approaches in business operations. Explore brand authenticity, corporate responsibility, and the evolving Customer Experience landscape. Delve into a playbook for MarTech success, discovering its impact on customer interactions, usability, and data criticality.

In the latest episode of our podcast, Jacqueline Leng of IPG offers a deep dive into digital advertising's nuanced landscape. She expertly navigates the balance between data-driven tactics and human intuition, emphasizing the industry's evolving challenges. Highlighting the importance of community and genuine partnerships, Jacqueline provides listeners with a holistic view of the present and futur...

Welcome to Episode 10 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity. Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as r...

Welcome to Episode 9 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity.   Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as...

Today's guest is Neal Thurman. He's one of the founders of The Brand Safety Institute. Neal Thurman brings many threads of his career together for the founding of the Brand Safety Institute. His career started in Industrial Psychology, managing major standardized tests and certification programs for higher education and professional organizations. After receiving his MBA from the Goizueta Business...

Today's guest is Scott Cunningham. He's one of the founders of the IAB Tech Lab. Scott has a long history of implementing ad technology policies that have helped major organizations reach new heights with their ad programs. He got his start in the journalism industry, implementing the first online banner ads at the University of Wisconsin-Madison’s independent newspaper, The Badger Herald, and ser...

Today's guest is Alex Stone. Alex Stone is the SVP of Advanced Video and Agency Partnerships at Horizon Media. He and his team are responsible for the development of agency-level partnerships with key media, data, and technology vendors across all marketplace mediums. Alex developed the agency’s strategic approach to digital investment partnerships to maximize negotiations with key partners emphas...

Today's guest is Jon Suarez-Davis. Jon Suarez-Davis (jsd) is super{set}’s Chief Commercial Officer. He leads market strategy and development designed to accelerate super{set} companies’ growth in current, new, and expanding markets. Prior to super{set}, Jon was SVP, Marketing Strategy & Innovation at Salesforce, where he was responsible for developing and co-creating innovative marketing strategie...

Welcome to Episode 004 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity. Brought to you by Sightly , our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as...

Today’s guest is Deva Bronson, EVP and Global Head of Brand Assurance at Dentsu Media . Dentsu Media is the largest area of specialism within Dentsu International, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the...

Today’s guest is Yale Cohen, EVP, Global Digital Standards at Publicis Media . Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom, and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more...

Welcome to the inaugural episode (Episode 1) of the Breaking Through the Mayhem podcast — the show where we explore marketing and advertising in a time of constantly shifting risk and opportunity. Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers and partners as they discuss the challenges and possibilities emerging from the ever-shi...