Brand Builders Lab with Suz Chadwick

How to Use Storytelling to Attract Clients (Without the Sales Pitch) If you want people binging your content and actually connecting with you, there's one skill you need to master: storytelling. In this episode, I'm breaking down exactly why stories matter for your business, the three types of stories every business owner needs, and how to structure your stories so they're memorable and magnetic....

Welcome to another episode of the Brand Builders Lab podcast! Today I'm diving deep into what I'm calling the "UN Era" – six powerful mindset shifts that will transform how you build your personal brand. If you've been filtering yourself, playing it safe, or trying to be "professional" instead of being YOU, this episode is your wake-up call. I'm sharing the exact mindset shifts that help my client...

Your strategy is boring—and I say that with love. You're showing up, creating content, doing what everyone's telling you to do... and it's not getting you the results you want. Sound familiar? In this episode, I'm pulling back the curtain on the three non-boring strategies I'm implementing in 2026 to amp up my personal brand and business. These are the exact things that will help you stand out, bu...

In this episode, I'm joined by voice and visibility coach Vasavi Kumar for a powerful conversation about overcoming fear of visibility in business. We dive deep into the neuroscience of saying things out loud, nervous system regulation strategies that actually work, and why mirror work might be your secret weapon for confidence on camera. Vasavi shares her personal journey from therapy to entrepre...

The truth is that you don't need to have a million messages, products and projects.  Simplifying your business is going to be one of the best things you can do to feel at ease, to create in a powerful way and to build something that aligns with where you want to go.  Today I'm sharing 3 key things that I think you can keep simple and focus on that will make the biggest difference.  If you're ready...

Liz Mosley is a graphic designer with 18+ years of experience running her own creative studio, helping small business owners build brands they genuinely love. She's also the host of the Building Your Brand podcast, where she talks about the real, messy, magical parts of building a business. In this episode, Liz shares her rejection challenge journey - a goal to get 100 rejections in six months tha...

Stop doing busy work and start focusing on revenue-generating activities that actually make money. In this episode, I'm breaking down exactly what's keeping you spinning your wheels and the simple, deliberate funnel system that'll change everything. We're talking brand clarity, lead magnets that actually convert, community engagement, making offers without being salesy, and the scalable impact met...

Okay, so here's the thing nobody's talking about when it comes to building a personal brand, and I'm genuinely obsessed with it right now. You don't get results by trying to be the person - you get results by deciding to be the person who does the thing. Full stop. In this episode, I'm breaking down the five identity-shifting pillars that'll actually help you stop the constant struggle and start m...

GRAB THE FREE CLIENT TRIGGER GPT HERE Ever wondered if your client is actually ready to buy? Today, I'm sharing 4 key questions to ask to really understand where your clients are at and how to speak directly to their needs, wants and stage.  There's a moment - a specific moment - where they shift from thinking about it to needing it now. In this episode, I'm breaking down the four questions that'l...

 So today we're talking about the courage and the confidence to step up. And step out of your comfort zone to build your personal brand because at the end of the day, it's not that you don't have the expertise, it's that you don't have the visibility, you don't have enough people knowing about you in order for you to build a profitable personal brand. Reminder that you can the video on Youtube or...

Stop Waiting for Perfect and Start Getting Results Faster Find out why your message isn't the problem - and the four pillars that actually move the dial. Questions This Episode Answers: Why am I not getting results even though I'm constantly working? What's really holding me back from attracting clients? How do I know if my message is actually landing? Do I need everything perfect before I can sta...

Business Brand strategy or Personal Brand strategy? Which do you need, what's the difference and how do they work together? After getting this question at an event I recently spoke at, I thought was a great one to share with you!    If you need help building your brand strategy & business then Brand Builders Academy is the perfect place to do just that! https://www.suzchadwick.com/bba

In this episode, we're unpacking one of the biggest barriers to business success: the stories you tell yourself about how hard things are. If you find yourself saying "content creation is hard" or "sales is hard," this episode is for you. Learn why your brain loves to tell you things are hard, how to reframe these limiting beliefs, and the simple framework to stop self-sabotaging and start buildin...

What You'll Learn in This Episode: Why you need to make time (not find time) to build your coaching business alongside your current services The essential method you need before selling coaching packages How to position yourself as the expert without feeling salesy The mindset shifts required when you become the face of your business Why your energy is just as important as your expertise The diffe...

Let's be honest, stepping into your content era isn't something that an option these days. If you're a business owner, then it just part and parcel of building your brand, community and clients.  About the Guest: Rom's been a full-time content creator for three years. She went from hating her corporate job to building a creator business that includes brand deals, TV appearances, and consulting gig...

BONUS EPSIODE - this was an epsiode that I recorded and shared on my substack that I thought I would drop here as  a bonus!   But the question I'm asking myself and I'm asking you - what if you don't need to look outside of yourself, what you know what to do to create the outcomes that you really want?

I had to share an instagram live that I did this week because it really came from the heart and something I've been thinking about and working with client on as well.  So enjoy! 

Is your content actually doing the job you need it to do? In this episode, I'm breaking down the four types of content that will position you as the go-to person in your industry - and they're not the same four things everyone else talks about. These content types will help you build authority, tell your story, and convert followers into clients. Key Points: Authority Content - Share client result...

Today we're getting bold! We talked about playing small last week and this week we're diving into what it looks like to be Audacious! What You'll Learn: How to become more audacious in your business The power of mindset audits and thought work Why energy alignment is crucial for business success Practical strategies to take bold risks that pay off How to visualise your big vision and make it reali...

I did my first Lattes & Lives this week - after such a long time. If you've been around my world for a while, I used to go live on Intagrams a lot and I would make those epsiodes into podcast episodes, but recently it's not something I've been doing!  So we're back and today I'm doing a little confession....and hopefully it's helpful for you!  ************* Check out my latestly workshop - Con...

Today we're diving into one of my favourite topics - SALES! What You'll Learn: The 4 essential elements to increase sales in your business (using the SALE framework) Why having a clear sales strategy is non-negotiable for business success Daily revenue-generating actions that actually move the needle How to show up as a leader in your business and community The role of energy in attracting your dr...

I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara...

Ready to build you personal brand in a simple and structured way? I got you! What You'll Learn: How to create a clear brand umbrella that organises your entire messaging hierarchy Why specificity in your target audience is crucial (and won't scare away good clients) The four levels of your brand umbrella framework How to audit your products and services for brand alignment Why your messaging needs...

🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb Feeling burnt out by the content creation hamster wheel? You're not alone. In this episode, I get real about my own content struggles and share my game-changing approach to creating content you'll actually love making. I break down exactly how to find your content flow, build genuine brand authority, and conn...

Grab my new FREE Mini Course - 7-figure Brand Blueprint   If you're struggling with confidence in your business, I'm willing to bet it's actually a clarity problem. In this episode, I'm breaking down the clarity to confidence gap that I see with 9 out of 10 women I coach - and exactly how to bridge it so you can show up with magnetic energy in your business. What You'll Learn Why clarity always co...