Beyond the Image Podcast

We get to chat about a topic that as you know, is very near and dear to my heart, the fitness industry. In particularly, what we've seen in the wellness industry over the last 18 months - which is a tremendous amount of change and evolution. It's required entrepreneurs to get savvy and start to think about how to best show up, connect with, and give value for their audience so they can grow their...

Today, we have a really amazing opportunity for our listeners. It's a get published opportunity. IN THIS EPISODE We are giving you the chance to be featured in the very next issue or Strong Fitness Magazine. Amplify your authority, earn a media feature, and see your mission in print. AFTER LISTENING How to apply: Register for FITposium 2021 HERE . Virtual or in person. Email us: Your contact info,...

Today, we are talking about all things content and content marketing. I know you've heard the phrasing and seen the memes about how content is king. It's true, content is king. But you might be wondering how you go about building that content platform and how to leverage and implement that content into your marketing strategy. I'm so excited to have Cynthia Sassi on today. She's the founder of Fab...

In this episode, I want to talk about podcasting . I've been recording podcasts, been the host of podcasts, been the guest on podcast for around 10 years now. At this point, spending literally thousands of hours on a microphone, I don't spend so much time on the pre and postproduction of the show; it becomes routine. Looking back, I made 5 giant mistakes that slowed my podcast from growing faster...

It's Friday so it's time for another one of our special edition episodes called My Entrepreneurial Journey . I love these episodes because we get to chat with entrepreneurs who are navigating the landscape in real time, and you get to learn all the things they are going through and learning and how it can help and impact your business. In this episode, I get to chat with a dear friend of mine. She...

Today, we are chatting all about all things related to the changes that we've seen in the Facebook advertising platform, what this means for anyone who has advertised or is planning to advertise, and what we as business owners need to know to best equip ourselves for this change. As we see shifts organically or from changes in algorithms, it's important for us to talk about the way it effects our...

You're listening to this show because you have subscribed and are following the show. Or perhaps you saw me post about this show on Instagram, meaning you're following my Instagram account ( @jpatrickphoto or @fitposium ). Or you saw us post about it on Facebook. Maybe you received an email from us talking about this episode, or a text message. The point is you are following the show. First of all...

I have Laura Mak with me today who is a fitness expert, content creator, and just all around awesome human being. Laura has been in the fitness industry for over 25 years, including being a collegiate NCAA gymnast and personal trainer. Laura and her business partner are starting a podcast and seeking more help via James. GOAL: A successful podcast launch. IN THIS EPISODE Hear James go through help...

In today's episode we get to chat about something very near and dear to my heart. I've been working in the health and wellness industry for over a decade and our industry has undergone a lot of shifts and a lot of change over the last 18 months. Coming out of 2020, there have been a lot of really great opportunities for health and fitness professionals and that is what we're talking about today. J...

Today, we are going to be talking about leads. I've been talking about leads A LOT lately and there's a reason for that. "Leads are the lifeblood of our business. Without leads, we do not grow our business." IN THIS EPISODE The 3 types of leads you can have in your business. (Earned, Purchased, Owned) The 2 misconceptions we have about what a lead is and how to generate leads. The size of your aud...

SPECIAL ANNOUNCEMENT! FITposium is coming back for 2021 in a completely new way! We have been running this conference since 2015. Originally, we wanted to equip all of our clients in the health and fitness space with everything they needed to launch into the industry. This is our 7th year, and we've watched the conference grow from 150 people packed in a room, to now having over 1500 participants...

Our topic today is time . More specifically, the things we are spending time on that are not giving us return, especially in our business, and are not generating any income. The medium we are discussing today, which you may have already guessed, is social media. "It's important to recognize that social media originally leveled the playing field in marketing. Where relatively unknown could rise qui...

What I'm talking about today is, leads . The lifeblood of your business and how to generate more leads. It is impossible to grow your brand and your business unless people know you exist. Most professionals I talk to and people who hire me, don't have a system or strategy set up to generate leads. "If you want more sales in your business, you need more leads." IN THIS EPISODE A large audience is d...

In today's episode, I get to chat with one of my dearest friends. I've known her and worked with her for years. She is an alumni of our FITposium conference and an alumni of our Get Amped mastermind. Darcy DeFrees is a fitness and freedom entrepreneur and we're talking about how to establish your personal freedom while still being an amazing entrepreneur. IN THIS EPISODE Why you really have to sta...

We have a special episode for you today. As we were going back through our archives, I found this interview with Shannon Fable back in 2019 for a separate podcast that I used to run called the FITposium podcast . As I was re-listening to this interview, I realized this was such an in depth, powerful interview about marketing and how we chose to market our brand and services, I knew I needed to sha...

Last week when returning home from the gym, I saw a salesman walking up to my door. Instead of stopping, I sped up to past my house and drive around the block in hopes that he would be gone when I return. This got me thinking about sales and inspired this conversation today. IN THIS EPISODE Hear the story of a salesman at James' house. The discomfort around sales and how to fix it. How to not fit...

In this new segment, I'm inviting listeners on to the show to be a guest, talk about their business, while getting live business coaching on the show. A lot of things our guest is going through, you will probably also be going through. On today's show, I am chatting with Melissa Paige. Melissa is an intuitive health coach for women who has been in the fitness and health industry for over 15 years....

Today, I get to chat with Chris V. Linton. He is a photographer turned publisher, founder, and owner of D'FYNE Magazine. D'FYNE is focused on empowering and highlighting the women over 40 market. IN THIS EPISODE The transition from photographer to publisher and what the beginning stages looked like. Navigating the culture shift from print to digital and making changes accordingly. The benefits of...

In today's episode I want to dive into the five reasons you are not generating more leads in your business. We're going to talk about how to get more of the right people to see who you are, what you do, and why it matters. For listeners of this show, I am hosting a FREE workshop to teach you how to generate more leads for your business, which means more paying customers. Join the FREE workshop HER...

I see so many entrepreneurs selling this thing, but I don't see anyone buying. This is really important, because if we are spending all of our time promoting our latest service or product, and no one is purchasing it, then we need to figure out where there is a misalignment. Usually, the misalignment is in the verbiage we are using to promote. IN THIS EPISODE Your customers aren't buying confidenc...

One of the topics that comes up so often is trying to get entrepreneurs to take things off of their to-do lists. "When we start outsourcing and getting those things off our to-do lists, we shift ourselves from working in our business to working on our business." In today's episode, I talk with Sam Kabert; he's an entrepreneur, author, podcast host, and he more than doubled his business when he dec...

In today's episode I talk about what I did that allowed me to 2x my income in a single year. A handful of years ago, I owned a couple businesses, and I was working tirelessly to try to grow these brands. At some point, I kept hitting these ceilings and walls and wasn't able to get to the next level. IN THIS EPISODE How I got out of the plateau I was in to reach the next level. Why it's important w...

In today's episode I get to chat with my dear friend, Jenn Roux. She's the owner of Fresh Take Fitness and a representative for Zyia Active . She was also one of the graduates of our mastermind program and I got to witness her growth as she transitioned from corporate America to full time entrepreneurship. We dive into how she made that journey happen! IN THIS EPISODE The call that led Jenn to go...

In today's episode I get to chat with Stephanie Riel. She's the founder of ReilDeal Marketing . We're talking about where you can automate your workflows to save more time so you can work on your business, not just in your business. "I think there's so much power in story. Whenever we are trying to connect with another entity, of course humans, but our brands have a story too. Being able to help b...

Before we dive into this episode today, I have a BIG announcement that comes in the form of a question. Are you an entrepreneur who is tired of all of the same recycled education? The constant talking and the pointless vanity metrics that seem to be plaguing our industry? Are you ready to instead take purpose fueled and intentional action? Are you ready to be part of a curated network of professio...