The Upswing

TWO UP: 1. U.S. Senator from Wisconsin Tammy Baldwin was planning on funding for safety on Milwaukee’s National Avenue 2. Car payments were averaging at $1,000 per month for most people in the United States of America.

The Future of Almost Everything: Technology and More. It’s also a National Day of Mourning for former U.S. President Jimmy Carter’s funeral. WTMJ Host Jeff Sherman and Martin Moore from Koss Stereophones discussed his legacy for Wisconsin’s craft brewing. TWO UP: 1. Fireside Market gas station from Sagewind Development was coming to Brown, Deer, Wisconsin. 2. Buy Now, Pay Later use was on the upsw...

Jeffrey “JMatt” Matthias, founder of HastagMKE joined Jeff and Martin to discuss social media, including Meta and Facebook introducing community notes instead of third-party fact-checking. The Social Media War: Jeff asked JMatt about his predictions for social media with the rise of platforms like BlueSky and Truth Social. JMatt brings up artificial intelligence. Jeff also asked him about changes...

1. Fireside Market gas station from Sagewind Development was coming to Brown, Deer, Wisconsin. 2. Buy Now, Pay Later use was on the upswing during the holiday shopping season.

Beer and Business: WTMJ host Jeff Sherman went over some beer tax facts. TWO UP: 1. Girl Scouts kicked off their sales season by announcing some of the cookies that they will be cutting. 2. Actor Tom Holland’s non-alcoholic beer was available in stores and Jeff Sherman discussed the increasingly crowded market. Mike Doble, founder and co-owner of Explorium Hospitality Group joined Jeff Sherman, an...

Milwaukee Business Journal senior reporter Rich Kirchen joined Jeff Sherman next for rapid-fire local business headlines about beverage company Coca-Cola Corporation and mining company Komatsu. -Jeff and Rich discussed the various development projects going around Deer District. -Jeff asked Rich what the future would look like for motorcycle company Harley-Davidson in the year 2025 after many of t...

Mike Doble, founder and co-owner of Explorium Hospitality Group joined Jeff Sherman, and Jeff asked him to breakdown his acquisition of fellow brewery Good City Brewing and his plan for the brand and assets. Jeff then asked Mike about his plans for Good City Brewing’s location in Milwaukee, Wisconsin’s Deer District and how he would work with the basketball team Milwaukee Bucks in that process. Je...

TWO UP: 1. Girl Scouts kicked off their sales season by announcing some of the cookies that they will be cutting. 2. Actor Tom Holland’s non-alcoholic beer was available in stores and Jeff Sherman discussed the increasingly crowded market.

READING AND HOUSING – WTMJ host Jeff Sherman opened the show on the changes coming to tech company Meta and their social media platform Facebook. TWO UP: 1. A new 2577 North Downer Ave. In Milwaukee, Wisconsin might have been getting a Boba Tea establishment. 2. Costco had a solution for housing in Los Angeles, California by bringing apartment units that would go on top of their retail stores. Jef...

Jeff Sherman was joined in-studio by Narvarte Development Principal Montavious Jones. Jeff asked Montavius about his background, inspiration and plans for housing in Milwaukee. Jeff next asked Montavius about the state of housing and zoning policy in Milwaukee, him challenging those policies on social media and more. Nola Hitchcock-Cross joined Jeff and Montavius who lives in co-housing to talk ab...

-2577 North Downer Ave. In Milwaukee, Wisconsin might have been getting a Boba Tea establishment. -Costco had a solution for housing in Los Angeles, California by bringing apartment units that would go on top of their retail stores.

Jeff Sherman was joined in-studio by Jenna Renno, the executive director at Bernie’s Book Bank’s Greater Milwaukee branch. Jeff asked her about her passion for reading, expanding Bernie’s in Milwaukee and more. Jeff next asked Jenna about Bernie’s model for distributing books to children, their partnership with Milwaukee Public Schools and her favorite childhood book.

TWO UP: 1. Milwaukee’s Clover store announced that they were closing 2. Gillette’s founder celebrated a birthday on this day; he was from Wisconsin! MONDAY MARKET PREVIEW: WTMJ host Jeff Sherman was joined remotely by Annex Wealth Management CEO Dave Spano, and they began by discussed college and student borrowing and what changes U.S. President-Elect Donald Trump could do to change the landscape...

Sherry Zhang, Chief Scientific Officer and Founder of GenoPalate joined Jeff Sherman in-studio to talk about her company and her path to founder. Jeff asked Sherry about the process and prices of GenoPalate’s nutrition products. Jeff asked Sherry about nutrition access, how AI could help and more about the prices.

MONDAY MARKET PREVIEW: WTMJ host Jeff Sherman was joined remotely by Annex Wealth Management CEO Dave Spano, and they began by discussed college and student borrowing and what changes U.S. President-Elect Donald Trump could do to change the landscape there. The conversation continued between Dave and Jeff on student loans and using artificial intelligence in 2025

TWO UP: 1. Milwaukee’s Clover store announced that they were closing 2. Gillette’s founder celebrated a birthday on this day; he was from Wisconsin!

WTMJ host Jeff Sherman began the show by discussing the breaking news from the United States of America Surgeon General warning that drinking alcohol has a high risk of causing cancer and previewed the show focusing on new careers in the new year. TWO UP: -Jobless claims hit an all-time low at the tail end of 2024. -Ray’s Wine & Spirits in Wauwatosa, Wisconsin announced on social media that it wou...

New Year, New You: Transformation coach, speaker and writer Ben Katt joined Jeff Sherman in-studio to discuss transforming oneself in a new year through new careers and other transitions. Ben's brother Dan owns Good City Brewing and he and Jeff briefly discussed Explorium BrewPub acquiring the brewery. Next, they continued discussing career success, how to measure it as well Ben’s prison meditatio...

Jeff Sherman was joined in-studio by Tedd Lookatch, consulting partner at ERA Group in Wisconsin to discuss what to ask and look for when buying a new cellular phone. Jeff asked Tedd about hidden fees in cellular phone contracts and how to get them waived and other cost-saving tips. Jeff also asked him about his recent career switch and how to handle them along with training and mentoring.

TWO UP: -Jobless claims hit an all-time low at the tail end of 2024. -Ray’s Wine & Spirits in Wauwatosa, Wisconsin announced on social media that it would be opening a new location, complete with a deli, in Mequon. Jeff recalled memories from the original.

WTMJ host Jeff Sherman had returned to the show and was joined in-studio by Koss Stereophones’ Martin Moore, and they began by introducing the show and talking about the new year of 2025. TWO UP: -Jeff Sherman reminded fans about the parking scams that had been going around Milwaukee, Wisconsin. -Is Breakfast Busting the Budget? Breakfast foods and drinks had been getting more expensive and that i...

Jeff and Martin were joined on the phone by Duane Maas, President of MC Services but he had also worked at Apple for a time. Jeff asked Duane and Martin for their predictions for Apple. Jeff asked Duane about turning off AI on Apple and why Intel in Macs and other computers have disappeared.

TWO UP: Jeff Sherman reminded fans about the parking scams that had been going around Milwaukee, Wisconsin. Is Breakfast Busting the Budget? Breakfast foods and drinks had been getting more expensive and that included coffee. Jeff Sherman went over the prices.

It's The Upswing New Years Special

Jeff Sherman revisits his favorite conversations from the first year of The Upswing.