The Apartment Department

Send us Fan Mail Apartment websites remain one of the most important marketing assets for multifamily operators—but renter expectations are evolving quickly. In this episode of The Apartment Department , Chris and Anne explore whether the traditional structure of apartment websites still matches how prospects search for and evaluate communities today. They discuss the must-have features every prop...

Send us Fan Mail How renters search for apartments is changing quickly. New discovery experiences from short-form video to AI-powered search are reshaping how people find information online. In this episode of The Apartment Department , Chris and Anne are joined by Eden Chai, co-founder of Flair, to explore how evolving search behavior is impacting apartment marketing. Eden explains how new discov...

Send us Fan Mail Resident retention is one of the most powerful drivers of profitability in multifamily but many operators underestimate the role branding plays in keeping residents long term. In this episode of The Apartment Department , Chris and Anne are joined by Jude Chiy, founder of Flamingo, a resident engagement and retention platform. Jude shares his perspective on why property management...

Send us Fan Mail Digital marketing channels are evolving quickly in the multifamily industry. From social media advertising to location-based targeting, operators have more tools than ever to reach potential renters. In this episode of The Apartment Department , Chris and Anne are joined by Austin Clem, a digital marketing strategist, to explore how apartment marketers can use TikTok advertising a...

Send us Fan Mail Online reviews have become one of the most powerful forces shaping renter decisions. A few stars on a listing can influence leasing traffic, brand perception, and ultimately property performance. In this episode of The Apartment Department , Chris and Anne explore how apartment ratings and reviews impact both marketing performance and onsite operations. They discuss how marketers...

Send us Fan Mail Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand that improves financial success. Flamingo - Resident...

Send us Fan Mail Internet Listing Services (ILS) remain one of the most debated channels in multifamily marketing . Are apartment listing sites still the backbone of leasing traffic or just an expensive line item in the marketing budget? In this episode of The Apartment Department , Chris and Anne discuss the real role ILS platforms play in today’s apartment marketing mix and how operators should...

Send us Fan Mail Every vacant apartment represents lost revenue. For multifamily operators, reducing the number of days a unit sits empty can have a major impact on property performance and NOI. In this episode of The Apartment Department , Chris and Anne explore why reducing average days vacant is one of the most powerful levers for improving revenue in multifamily operations. They share practica...

Send us Fan Mail Chris and Anne discuss how increasing average follow ups with prospects can skyrocket lead to lease conversions rates.  Bonus: Chris shares how he's successfully motivated site teams to increase follow ups per prospect. Produced by Carlos Marquez Flamingo - Resident Retention App 400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ rete...

Send us Fan Mail Your Hosts Anne Baum and Christoper Johnson introduce themselves and talk multifamily marketing.   They   focus as a marketer - back to basics. Why they started The Apartment Department.  How they are wrapping up the year.   What are they working on right now. What is something you did this year that you are really proud of. Produced by Carlos Marquez Flamingo - Resident Retention...