Talking About Marketing

The secret to planning well is to understand that planning does not come naturally; being an expert in one field does not mean we have expertise in planning In this episode of  Talking About Marketing , we ask, why planning often fails and the short answer is that it often boils down to the planning fallacy. David explains all through the lens of Grand Designs host, Kevin McCloud. For our first se...

The only "trick" in content marketing is that the content needs to help your ideal customers In this episode of Talking About Marketing , we ask, why answer people's questions? As you'll hear in the discussion, there are compelling reasons for revisiting your website content and running the simple "what's in it for me" test on behalf of your ideal customers. For our first segment, however, Steve t...

Revisiting storytelling for marketers In this first episode of Talking About Marketing, we cover storytelling by doing a dive into some academic literature to see if we can give you some handy starting points for refreshing your content marketing. For our first segment, however, we go a little philosophical as Steve shares some insights from the Stoics to help us deal with negativity in our organi...

Amping up for the release of the Talking About Marketing Podcast, Steve and David share this teaser for what to expect from this new and exciting show! Support the show: https://theadelaideshow.com.au/listen-or-download-the-podcast/adelaide-in-crowd/ See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.