Storylines Live

It can be challenging for professionals in any industry to disconnect their professional worth from their self-worth and successfully avoid burnout. Jordan Sanders, DMD, has decades of experience in dentistry and has witnessed firsthand how important mental health and resilience are in the workplace. In this episode, Jordan and Paul discuss his transition from a dental practice to building an educ...

Almost a decade ago, Rene Morozowich decided to pivot her career and become a freelance web developer. As a solo business owner with a passion for helping other small businesses succeed, there’s nothing Rene loves more than helping service businesses showcase their offerings by building and supporting websites and collaborating on email marketing. In this episode, Rene and Paul discuss her profess...

Laurie Barkman, the business transition sherpa, is the former CEO of a $100 million revenue company that was sold to a Fortune 50. For more than a decade, Laurie has guided business owners and entrepreneurs through the often overwhelming process of transition planning, ensuring they let go when they’re ready and get rewarded for their hard work. In this episode Laurie and Paul discuss the inspirat...

Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the impacts of AI on the marketing and PR industries. They share how large language models (LLMs) are trained, the risks of using free versions of AI tools for thought leadership, how to efficiently and properly utilize AI in marketing and PR, why AI cannot replace professional workers, and...

Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul use their decades of industry experience to debunk press release myths, revealing how PR extends far beyond basic announcements. They explore common press release pitfalls, the evolution of news wires, and how to craft pitches that truly resonate with journalists. Learn to move beyond generic relea...

Claire E. Parsons embodies a holistic approach to her professional life. For over a decade, Claire has served her community through dedicated legal work, from guiding local governments to litigating complex cases. However, her commitment extends beyond the courtroom. In this episode, Claire and Paul discuss how her passions, coupled with her expertise in mindfulness and compassion, shape her appro...

Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Paul takes us through his professional journey: his early years working in journalism in Washington D.C., his transition to working in crisis PR for major companies, and the creation of WordWrite. He also discusses WordWrite’s growth over the years, his book, his passions outside of work, and how he fuels his cr...

For more than a decade, Natalie Doyle Oldfield, President of Success Through Trust, Inc. and one of Canada’s Most Inspiring Women Business Leaders and Entrepreneurs, has consulted with and trained hundreds of companies across the globe to build relationships through her eight key principles of trust. In this episode, Natalie and Paul discuss her professional journey, the importance of partnerships...

Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Paul dives into the nitty-gritty of story archetypes: what they are and how they are utilized in business. Plus, with over three decades of experience in the marketing and public relations industries, Paul explains how WordWrite’s trademarked story archetype process—called StoryCrafting—helps business owners sta...

For the first time on Storylines Live, Paul Furiga, our Chief Storyteller and host, steps into the hot seat to discuss how social media has changed storytelling. With over three decades of experience in the marketing and public relations industries, Paul shares how the brain interacts with social media, why brands need to be authentic and relatable to accurately share their Capital S Story, and th...

With over 25 years of experience in the medical device industry and a foundation in medicine, Danielle Fette bridges science, patient care, and innovation to create meaningful change in healthcare. As Co-Founder and CEO of FetTech, LLC, she has dedicated her career to creating innovative, FDA-cleared medical devices. In this episode, Paul and Danielle discuss her professional journey, the necessit...

For over 16 years, Josef Stetter has incorporated humor, energy, passion, and full self-expression into his personal and professional life. Through his company The Celebrate Group, he has helped over 11,000 people find a job they love with a 90% success rate of finding anybody employment in any field in under three months. In this episode, Paul and Josef discuss finding and retaining talent, and h...

Andrew L. Anderson is an author, speaker, master teacher and trainer, community and spiritual leader, and certified life transformation and business productivity coach. Andrew has coached some of the country’s top leaders and coaches—and helped hundreds of clients break through limiting beliefs, transform their lives and businesses, and find lasting freedom. In this episode, Paul and Andrew discus...

Sara Lohse, AFC® is an award-winning author, storyteller, and brand architect with a knack for turning narratives into connections. In this episode, Paul and Sara discuss how she uses her passion and talent to help mission-driven brands amplify their impact and the importance of using story to connect with business owners and their audiences. Learn more about your ad choices. Visit megaphone.fm/ad...

LeeAnn Marie Webster, creator of No Regrets Formula™, host of the Full Self Expression Forum, and star of Fancy Meeting Me Here, is an attorney-turned-international keynote speaker and entrepreneur with over two decades of marketing and business development experience. In this episode, Paul and LeeAnn discuss the importance of storytelling and utilizing it to connect with people. Learn more about...

Todd Raphael, Head of Content at SkyHive AI, is a seasoned marketing and journalism expert. In this episode Paul and Todd dive deep into the world of content strategy, the evolving role of AI in talent acquisition, and how companies can better leverage AI-driven tools to enhance their recruiting processes. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Paul sits down with Gini Dietrich, the visionary behind Spin Sucks, a movement that’s transforming the PR industry. They dive deep into the unique ways Gini helps clients using the groundbreaking PESO Model©, and how she has successfully run an agency for almost two decades. Whether you're a PR professional or a business leader looking to grow, this episode is packed with actionab...

Jason Lavender, Co-Founder and CEO of Electives, has years of experience applying transformational approaches to learning and development in the corporate world. In this episode, Paul and Jason discuss the importance of people-focused work and why building relationships is necessary to form lifelong business partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jonathan Bernstein, Chairman & Founder of Bernstein Crisis Management, has over three decades of experience helping companies handle high-stakes situations. In this episode, Paul and Jonathan share real-life crisis management stories, essential strategies, and actionable tips to help business owners stay calm, make decisive moves, and protect their brands during a crisis. Learn more about your ad...

Michael Halperin, Certified EOS Implementer® and Entrepreneur, has spent 30 years as a business leader and entrepreneur. In this episode, Paul and Michael discuss the successes and setbacks Michael has experienced throughout his business ventures, and what he has learned as a leader in the field. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jonathan De Carlo, CEO of C4 Consulting, had no interest in behavioral health or the healthcare industry as a young professional. However, after holding a third shift position as a Behavioral Health Tech, Jonathan uncovered his true passion and built a company that helps its clients improve financial performance, enhance competitive positions, and achieve the most productive organizational alignme...

Adam Murphy, President and CEO of Sourceree, is an experienced technology entrepreneur and government program manager. In this episode, Paul and Adam discuss working hard and earning your way, how small teams can make a large impact, and how Adam built a company that focuses on technology that changes lives. Learn more about your ad choices. Visit megaphone.fm/adchoices

Amy Kienle has been involved with the YMCA since she was a child. Now, as President and CEO of the YMCA of Greater Pittsburgh, Kienle looks to inspire and lead while fulfilling the Y's mission. In this episode, Paul and Amy discuss the history of the Y, how the Y is different from other nonprofits, and the importance of hearing and sharing community stories. Learn more about your ad choices. Visit...

Kayla Starta, Co-Founder and CMO of Refresh Digital Strategy, started her entrepreneurial journey by launching her own digital marketing firm. After several years in business and a strategic merger, Starta continues to serve small businesses in a greater capacity. In this episode, Paul and Kayla discuss the entrepreneurial journey, the importance of partnerships, and utilizing storytelling for con...

Stephen Steers helps professional services firms tell the stories that get customers excited to buy, and has consulted, advised and led workshops for more than 750+ companies from 30 countries. In this episode, Paul and Stephen discuss how effective sales is about listening, learning and connecting through stories.  Learn more about your ad choices. Visit megaphone.fm/adchoices