Practical Rebels

Send us Fan Mail Friend of the show and two-time guest, Daniela de Castro joins us on this 39th episode of Practical Rebels!  Daniela returned with news of her newest venture, an artist residency program with the @cityofpensacola. The first of its kind, Daniela and @pensacolamayor D.C. Reeves are working together to transform urban spaces through thoughtful public art and embedding creative profes...

Send us Fan Mail What happens when you blend craft, community, and Belgian traditions? 🇧🇪 @brettschweigert and @bethschweigert didn’t just start another brewery when they opened the doors to @oddcolonybrewing in 2019 on Palafox Street. They built a safe haven for beer lovers, a place both old and new friends could gather for storytelling and a community third place that is thoughtfully, beautifull...

Send us Fan Mail Here, have a bonus episode! 🙌 In this unscheduled and totally organic episode of Practical Rebels, Ramsey and Joe talk about The Hatchery. This is HatchMark Studio's first-ever internship program, offering students real-world agency experience and one local business a chance to receive an agency-quality brand at a fraction of the cost. Joe, our senior graphic designer, talks...

Send us Fan Mail Simple steps to get your business’ social media profile reignited 🔥 We know that social media can feel like a mountain to climb for small business owners. A lot of times, when you ask the experts for help, it can feel overwhelming and like it’s going to take forever and a day to accomplish step one.  That’s why we wanted to focus on some of the low-hanging fruit that can make a b...

Send us Fan Mail Zero click marketing is here to stay 🙅 Content marketing like blogging used to be a straightforward game. As long as you were making great, SEO-optimized content, you would be rewarded with clicks and waves of traffic to your website.  Since the rollout of Google’s AI Overview, people haven’t been clicking. In fact, more than half of all Google searches today end without a single...

Send us Fan Mail Do you know how to launch a marketing campaign?  On this latest episode of Practical Rebels, Logan and Ramsey teamed up to give you an easy-to-follow guide so that you can get your next marketing campaign launched and soaring toward success. The boys went over a 10-step list that covers everything from identifying your key objectives and target audiences to implementing tracking a...

Send us Fan Mail Hey students and young professionals, this podcast is for you! We're fresh off College Night, and so excited about the talent we saw spend the evening networking with marketing professionals. In this episode, we’re diving into the power of networking, internships, and a strong online presence to help young creatives break into the industry. From landing internships to buildin...

Send us Fan Mail In this episode, we’re excited to feature Samantha Breedlove, the visionary behind Rusted Arrow Mercantile. ✨  Samantha shares her journey from Chicago to Pensacola, where she turned her dream of owning a retail shop into reality. Building a brand in a close-knit community posed unique challenges, but Samantha’s dedication to authenticity and her ability to connect with customers...

Send us Fan Mail ️ Social Media Trends 2025 This episode dives deep into the trends shaking up the social media world!  From the short-form video explosion to the AI revolution, we're breaking down how to thrive in this ever-changing landscape. Short-form is king: Capture attention with dynamic, bite-sized content that hooks viewers instantly. Quality over quantity: Forget chasing follower nu...

Send us Fan Mail What SEO best practices are you implementing in 2025?  Creating SEO content is a great way to drive organic traffic to your website. That being said, SEO is not a set it and forget it game. Google’s algorithms are always changing, meaning you’re constantly dealing with a moving target. To make matters more challenging, the “best practices” today might not be the same tomorrow. You...

Send us Fan Mail From the most affluent area of Dallas, Texas to the most beautiful beaches in the world, Chris Tonn’s rise to Pensacola’s drone guru is a story you want to hear!  Owner of @pelicandrones and co-founder of @rocketdronesracing, Chris Tonn’s life is lived in the clouds. Chris jumped on the Practical Rebels podcast with us to discuss how he discovered a once-hidden pathway to a divers...

Send us Fan Mail From humble beginnings to a full-service powerhouse, Chloe Sexton's Supposey is a testament to resilience and creativity. Alongside her husband, Nick, Chloe navigated the challenges of a growing business, weathering storms like COVID-19 and natural disasters. Their unwavering determination led to the creation of one of the most celebrated event spaces in Florida, transforming...

Send us Fan Mail Pam and Carlos Garcia: Building a Legacy Around Love and Leadership.   Their journey from teenage sweethearts to successful entrepreneurs is a testament to the power of perseverance and family. Learn how they've built a thriving business while raising six kids, fostering a strong team culture, and making a positive impact on their community.

Send us Fan Mail Do you know how to choose a branding agency?  The branding process is often a long road. It’s not as easy as just changing out some colors and tweaking a logo. It’s a deep dive into the inner workings of your company. Peeling back the curtain to see what it is that actually makes you tick. When it’s done the right way, branding is a lot of hard work.  That means that finding the r...

Send us Fan Mail Everyone will remember at least three things from any wedding or event: a really bad speech, the food, and the drinks.  Tap the Coast is a mobile beverage service based in our hometown of Pensacola, Florida. Founded by Dannon Byrd, the idea was born out of the perfectly shaken mix of a well-timed Pinterest photo, a noticeable demand in the region, and a post-pandemic wedding rush....

Send us Fan Mail Much of entrepreneurship, leadership, and life is learning, listening, and gaining experiences that guide your path. This week’s guest is a perfect example of someone who’s done just that. We were lucky enough to get an exclusive hour with our (very busy) hometown Mayor, @dcreevesmayor.  Our discussion ranged from his beginnings as a sports writer and his professional mentorship t...

Send us Fan Mail They say never work with your friends, but we don’t agree with that. Over the years, HatchMark Studio has developed a reputation of being a team that is…a little close. Maybe too close at times. But what we’ve found is that working closely with friends can have a profound impact on workplace happiness and success.  Whether it’s bringing someone on the team you already trust or pri...

Send us Fan Mail THE SULTANS OF SMASH ARE ON THE POD 🧡 THEY DON’T NEED AN INTRODUCTION, BUT WE’RE GOING TO GIVE THEM ONE. ALDEN AND HYLENE GARCIA OF @MISU_STREETFOOD JOINED THE PRACTICAL REBELS PODCAST TO TALK ABOUT HOW THEY GOT STARTED IN THE FOOD TRUCK WORLD, LESSONS THEY LEARNED ALONG THE WAY, AND WHERE THEY’RE HEADED NEXT. THAT’S RIGHT! THEY DROPPED SOME EXCLUSIVE BREAKING NEWS DURING OUR CHA...

Send us Fan Mail Logan is on the podcast?! 🤯 Traveling all the way from his desk to the back of the office where we record these episodes, Logan joined us on the Practical Rebels podcast to talk about all things inbound marketing. As our content and marketing strategist, Logan assists many of our clients with their inbound marketing strategy and execution. We talked to him about what it is, the d...

Send us Fan Mail Lights, camera, comedy. 📽️ Chris Jadallah is the owner and director of @filmsbycalliope, a Pensacola-based film company. He turned his childhood passion for film and directing into a business, opening his doors in 2015. A love for film was coupled by Chris’ adoration for comedy. He took his skill behind the lens and developed @kittygetajob, a local sketch comedy troupe that has re...

Send us Fan Mail Do you need to be advertising on social media? 🤔 The answer is “yes.” But we know it’s not that simple for every business. You need to know how much you should expect to spend, what content needs to be created, and how to know whether or not it’s working.  For better or worse, social media platforms like Meta have switched their business model to encourage content creators to pay...

Send us Fan Mail “The human game is a team sport.”  That’s what Destyn Patera, owner of @lenseafilm, says. We spoke with him about building a film agency from the ground up, how putting people before profits shaped their growth, pushing the boundaries with a team, finding the perfect fit for a client, and a whole lot more. Destyn’s people-first philosophy of business and quest to surround himself...

Send us Fan Mail In a highly competitive landscape where attention is currency, it's more important than ever to stand out in a sea of white noise. Brands like Liquid Death, Pit Viper, and even Wendy's have made names for themselves with wit, edge, and by being LOUD, but how do you make a mark when your culture and industry isn't built to push the envelope to such an extreme?  This...

Send us Fan Mail It's said that necessity is the mother of invention, and we've seen no greater example of that than what Bryant (B.B.) Liggett has built with The Fertility Resort. With 15 years in the marketing world, B.B.'s experience spans food and beverage, beauty, healthcare, and media production. She has built a career and name through her expertise in social media strategy, b...

Send us Fan Mail Stress and burnout in the workplace is an ongoing challenge for any business, especially during a phase of heavy growth. How do you balance the positive impacts of growth and expansion with team satisfaction, to develop a supportive, nurturing culture along the way? April is Stress Awareness Month, and on this week's podcast, we're joined by Felipe Muñoz of Empathic Prac...