Optometry: The Ultimate O.D.

Critical Moves Today for Your Dream Practice Tomorrow | E251 Highlights from this episode: Critical Moves Today for Your Dream Practice Tomorrow (1:04) Closing Thought: Fear comes from inexperience, not incapability (22:09) The more time I spend with people that are more successful than I and have the kind of life and practices that I dream about, the more I realize all the steps are there, I just...

How to Manage Rising Costs & Thrive | E250 Highlights from this episode: How to Manage Rising Costs & Thrive (00:51) Closing Thought 1: Your Comfort Zone is a Beautiful Place (10:49) Closing Thought 2: Until the Lion Learns to Write, Every Story Will Glorify the Hunter (12:42) Tariffs are the word of the moment right now but not to fear, there are many ways we can position ourselves to mak...

1 Step Back, 2 Steps Forward: The Power of a Break | E249 Highlights from this episode: 1 Step Back, 2 Steps Forward: The Power of a Break (00:52) Closing Thought: Trading Time for Money (21:00) Being out of the office doesn't seem like it would be a smart move when you are trying to grow your practice. On paper it doesn't make sense - however, I'm here to tell you it does! Taking time...

The Power of a TEAM Approach to the Patient Journey | E248 Highights from this episode: The Power of a TEAM Approach to the Patient Journey (00:52) Closing Thought: Success vs. Happiness (14:09) The last office meeting we had was probably one of the best we've ever had in regards to strengthening our efficiency and improving our office culture. We sat down and every department listed out thing...

How Playing the Long Game & Doubling Down on Trust Has Affected My Practice | E247 Highlights from this episode: How Playing the Long Game & Doubling Down on Trust Has Affected My Practice (00:43) Closing Thought: Praise in Public, Correct in Private (14:15) Planning for the future is always a good idea, however for some reason we can forget that when it comes to our patients. Something I'...

How To Stay Motivated in Private Practice | E246 Highlights from this episode: How To Stay Motivated in Private Practice (00:33) Closing Thought: Don't forget to live (17:08) It's easy to fall into a mindless routine in private practice. The problem then is trying to not make stupid decisions (ie. purchasing equipment you don't have a plan to use, etc.) because there's no big pictu...

How to Be A Better Doctor - It's Not What You Think | E245 Highlights from this episode: How to Be A Better Doctor - It's Not What You Think (00:38) Closing Thought: The Parable of 3 Stone Cutters (15:14) There's a lot that goes into being a good doctor. While clinical knowledge is incredibly important, my hot take is there is something else that is the deciding factor on whether you a...

Anatomy of an Effective Office Meeting | E244 Highlights from this episode: Anatomy of an Effective Office Meeting (00:49) Closing Thought: Double the Pleasure, Divide the Pain (19:26) We've talked about the importance of office meetings before but in this episode we are breaking it down to what actually needs to be included to make them worth it. A great office meeting requires preparation an...

How A Scorecard Helped My Practice Have the Best Two Months Ever | E243 Highlights from this episode: How A Scorecard Helped My Practice Have the Best Two Months Ever (01:01) Closing Thought: Manage Your Ego. Manage Your Thoughts. (16:44) Since adding an associate about 6 months ago, we have taken lots of steps to improve my practice. We are all familiar with the phrase "what gets measured ge...

How to Build Trust in Your Practice | E242 Highlights from this episode: How to Build Trust in Your Practice (00:36) Closing Thought: You can't learn what you think you already know (23:14) Trust is the foundation of any practice. Whether it's your patients, your staff, or your associates, rapport must be built before they're going to put any faith in you. I have learned this lesson the hard way a...

5 Critical Steps to Develop Your Team | E241 Highlights from this episode: 5 Critical Steps to Develop Your Team (00:44) Closing Thought: Love of the Journey (21:34) As your practice grows and changes, so must your team! During the expansion season of my practice, I added one doctor and 2 additional staff positions which put me at 8 total support staff. Of those 8, 4 of them have started within th...

5 Tricks to Weathering the Storms of Private Practice | E240 Highlights from this episode: 5 Tricks to Weathering the Storms of Private Practice (00:45) Closing Thought: Mastery is Priceless (22:09) If there's one thing I've learned over the past 13 years it's that there will always be ups and downs in private practice. The way you get through it is by understanding that everything is...

3 Reasons 2025 is Going to Be Our Best Year Yet! | E239 Highlights from this episode: 3 Reasons 2025 is Going to Be Our Best Year Yet! (00:42) Closing Thought: If there's money in the bank, we're not dead yet (23:13) While planning for this year, there are 3 things that keep coming to the forefront in how I run my practice that I believe are going to make this the best year yet and I am ex...

2 Lessons from a New Level of Private Practice - E238 Highlights from this episode: 2 Lessons from a New Level of Private Practice (01:03) Closing Thought: The Neural Re-wiring Process (17:23) Part of achieving a new level in practice is getting new perspective and realizations when you step back and take a look at what you are doing and where you've been. There are a couple things I've kn...

This is the One Thing That's Holding You Back in Your Practice | E237 Highlights from this episode: The One Controllable Thing Holding You Back in Your Practice (00:33) Closing Thought: Do what you love! (17:58) Thinking back to my sports days, I had some incredibly influential coaches. There are some things that have stuck with me that I'm now applying to life as a business owner. Shoot m...

5 Things I Wish I Knew When I Started My Practice | E236 Highlights from this episode: 5 Things I Wish I Knew When I Started My Practice (00:34) Closing Thought: Be the person you needed when you were young (21:11) There are so many lessons I've learned over the past 13 years in practice but there are 5 that really stick out. I wish I fully understood these from the beginning and I want to sha...

How to Go From Owner-Practitioner to Owner-Operator | E235 Highlights from this episode: How to Go From Owner-Practitioner to Owner-Operator (00:39) Closing Thought: How much can I lose and still be ok? I received a great question from a listener that I wanted to answer with a full episode on my thoughts. This question is how to make that transition from owner-practitioner to owner-operator. This...

3 Questions to Focus Your Goal-Setting | E234 Highlights from this episode: 3 Questions to Focus Your Goal-Setting (00:36) Closing Thought: What Does "Being" Allow You to "Do"? (20:52) As we head into a new year, this is typically the time we look back and take stock of the previous one. This facilitates your annual goal setting and to get the most out of this, we need to focus. There are a few qu...

Top Wins & Losses of 2024 for My Private Practice | E233 Highlights from this episode: Top Wins & Losses of 2024 for My Private Practice (00:47) Closing Thought: Reflection in Boiling Water (21:12) 2024 has been an incredible year! While it has been much more positive than negative, there were still some losses that took place. Let's take a look back at some of the biggest triumphs and def...

3 Private Practice Lessons That Took Me 13 Years to Learn | E232 Highlights from this episode: 00:42 - 3 Private Practice Lessons That Took Me 13 Years to Learn 23:01 - Closing Thought: No Shoes The end of the year is a great time for reflection and as is said so often "hind sight is 20/20". Let me share some lessons that I have been learning the past 13 years but have really come into clarity the...

3 Things That Should Be at the TOP of Your To-Do List For the Year End |E231 Highlights from this episode: 3 Things That Should Be at the TOP of Your To-Do List For the Year End (00:32) Closing Thought: F the Side Hustle! (13:36) As the year draws to a close I know as a practitioner, your to-do list is a mile long. However, there are 3 things that I believe you need to move to the very top of that...

3 Steps to Effective and Empathetic "Selling" | E230 Highlights from this episode: 3 Steps to Effective and Empathetic "Selling" (00:36) Closing Thought: You can Suck but you can't Skip! (17:38) "Selling" leaves a lot of people with a yucky taste in their mouths but once we realize the key to patient compliance is just that, a new level is unlocked! A good way to know if you actually believe in so...

Reflections on Perception & Passion in Your Practice | E229 Highlights from this episode: Reflections on Perception & Passion in Your Practice (00:43) Closing Thought: Is it a "hell yes"? (19:12) In the spirit of Thanksgiving, I am reflecting on all that we have to be thankful for in private practice and optometry as a profession. In this episode we are discussing some of the perceptions s...

3 Perspective Shifts for Long Term Success | E228 Highlights from this episode: 3 Perspective Shifts for Long Term Success (00:57) Closing Thought: Have You Earned What You Deserve? (19:04) I am just coming back from a week spent with my P3 Mastermind group in Nashville and I have gained some incredible perspective on what the future holds for not only our industry but my journey as well. Being in...

4 Steps to Creating Lasting Connections in Your Practice | E227 Highlights from this episode: 4 Steps to Creating Lasting Connections in Your Practice (00:36) Closing Thought: A man can never step in the same river twice (21:06) A successful business is all about relationships and connections. It is even more relevant to our profession. You not only need to connect with your patients, but with you...