Optometry: The Ultimate O.D.

The Power of the Mind - E92 Highlights from this episode: The Power of Mindset (00:36) Office Talk: How to compete with corporate optical (15:28) Now that we are done with the CEO Mindset series, it's on to how powerful our minds really are. In this episode we discuss some studies done regarding the placebo effect and how mind over matter can make a significant difference in experiences. Check thi...

Ultimate O.D. Nugget - One Bad Apple Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about your staff and what to do if you have a bad apple spoiling the bunch. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming dow...

CEO Mindset Series: Self Care Part 2 - E91 Highlights from this episode: CEO Mindset Series: Self Care Part 2 (00:41) Office Talk: Applying strategy (14:00)   This is the final episode of our CEO Mindset Series! We like to think we saved the best for last. Not only is self-care paramount to having the energy and focus to strategize and do all the other steps we have talked about, but it is so...

Ultimate O.D. Nugget - Do What You Enjoy Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about doing what you enjoy. Our profession has seemingly endless niches to explore. Find something that gives you juice and do that my friend! Enjoy! Join in the fun and su...

CEO Mindset Series: Self-Care Part 1 - E90

CEO Mindset Series: Being a Leader/Ambassador - E89 Highlights from this episode: CEO Mindset Series: Being a Leader/Ambassador (00:49) Office Talk: A week of crazy situations! (16:17) In the continuation of our CEO Mindset series, today we are talking about being the "face" of your practice. The office brand is centric around you ESPECIALLY if you are a private practice. This means you need to tr...

Ultimate O.D. Nugget - The Cost of Saying "Yes" Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about saying "yes". What does it cost you? Your pride? A few minutes of your time? And what do you get in return? It's probably more than you think. Enjoy! Join in t...

CEO Mindset Series: Your Practice Culture - E88 Highlights from this episode: CEO Mindset Series: Practice Culture (00:36) Office Talk: New Busy Season (17:05) In the continuation of the CEO Mindset Series, we are talking about your office culture. This piece of the puzzle effects everyone from your staff to your patients and people will love you or leave you because of it. In this episode, we dis...

Ultimate O.D. Nugget - People Believe What You Do Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about your actions. You've heard the age-old adage that people may not believe what you say, but they WILL believe what you do. Listen to how we can apply that to...

CEO Mindset Series: Numbers - E87 Highlights from this episode: CEO Mindset Series: Numbers (00:39) Office Talk: Marketing team, Sclerals, & Patient Connections (21:36) We are continuing in our CEO Mindset series this week talking about NUMBERS! The numbers you get as a practice owner may differ some from the standard grading scale you had as a student but they are no less useful in telling yo...

Ultimate O.D. Nugget - Give Grace Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about giving grace to people. You never know what they may be going through at the time and you may be the one part of their day that could be a bright spot for them. Enjoy!...

CEO Mindset Series: Marketing - E86 Highlights from this episode: CEO Mindset Series: Marketing (00:22) Office Talk: Sclerals Update with staff (16:13) In today's episode, we are continuing our CEO Mindset Series with an aspect of our practices that is grossly underutilized: Marketing. We walk through what that means and what that does NOT mean. This is one of the biggest areas practices seem to n...

Ultimate O.D. Nugget - Sharing Your Knowledge Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how and when to nerd out with patients. The majority of the time a simplified answer in layman's terms is all the patient is looking for but there are a few of t...

CEO Mindset Series: Coaching Your Team - E85 Highlights from this episode: CEO Mindset Series: Coaching Your Team (00:37) Office Talk: Myopia Management to Sclerals (17:54) In the continuation of the CEO Mindset this week we are talking about how coaching your staff fits into this whole thing. We've talked at length in previous episodes about getting the right people on the bus and then findi...

Ultimate O.D. Nugget - One Day at a Time Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about having patience. We have a long life cycle for how often our patients come in. It takes time to build a practice and see the fruits of all your hard work. Enjoy!...

CEO Mindset Series: Strategy - Part 2 - E84 Highlights from this episode: CEO Mindset Series: Strategy - Part 2 (00:36) Office Talk: Staff stepping up & Expansion (17:03) In today's episode we are continuing the Strategy part of our CEO Mindset series. Buckle up because there is a LOT of meat in this one! We cover how to build your strategy in your office culture, by being an ambassador of you...

Ultimate O.D. Nugget - Extroverted Opticians Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about who you have going into optical. What are their personalities like? In my experience the more outgoing your optician is, the better the patient perception of the...

CEO Mindset Series: Strategy - Part 1 - E83 Highlights from this episode: CEO Mindset Series: Strategy - Part 1 (00:46) Office Talk: Red Eye calls & late staff member (22:27) We are continuing the CEO Mindset Series and giving you real, actionable steps on how to actually DO that in your practice. In this episode, we focus on the "Strategy" piece of it and what that looks like in practice. The...

Ultimate O.D. Nugget - Eliminating Barriers to Entry Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about getting rid of those barriers to entry. Consumers are looking for that top notch customer satisfaction experience EVERYWHERE, not just Costco! We need to...

CEO Mindset Series: How To Spend Your Time - E82 Highlights from this episode: CEO Mindset Series: Intro (00:53) Office Talk: New goals for 2022 (25:04) We are kicking off a new series about the "CEO Mindset". You've heard that phrase a lot in previous episodes but now, we're taking a deep dive into what that actually means by breaking it down into actionable steps for you to do. The point of all...

Ultimate O.D. Nugget - Preparation is Key Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about preparation. Just a few minutes of prep for a patient a few days in advance will help retain countless patients! Having the courtesy to be prepared and warn patients...

Time Equals Value - E81 Highlights from this episode: Time Equals Value (00:36) Office Talk: Staffing Philosophy and Restaurants! (11:24) Your time is worth something. It's up to you, however, to decide how much! When was the last time you updated your fees? Do patients ever comment how high your prices are? How often? These are questions you need to be asking yourself on a regular basis. This wee...

Ultimate O.D. Nugget - Two in the Tank Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what it means to "keep two in the tank". This is something I've learned in my fitness journey and I believe it absolutely applies to our work lives as well. Enjoy! Join...

How To Not Let the Fear of Change Cripple You - E80 Highlights from this episode:  How to Not Let the Fear of Change Cripple You (00:32) Office Talk: Staffing for your future office & scleral update! (15:26) Change is inevitable. It's going to happen. What we CAN control however, is how we react to it. Do we embrace it and jump right in? Or, do we run away from it for as a long as possibl...

Ultimate O.D. Nugget - Turning Red Eyes into Patients Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about those red eyes. Emergency eye care is a great practice builder in and of itself, however there is something you can do to take it a step further and real...